EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Education advertising requires sophisticated audience architecture that aligns with stakeholder hierarchies and academic calendars. Here's how to build targeting systems that reach the right education decision-makers at optimal moments.

7 min read

Audience Architecture for Education Advertising: Building High-Intent Targeting Systems

Writing Team: Sep 1, 2025 9:40:53 AM

Most education advertising fails because it treats schools like businesses. It targets generic "decision makers" instead of understanding the complex stakeholder ecosystem that drives education technology adoption.

Audience Edtech marketing

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EdTech Google Ads require different strategies than B2C campaigns. Here's the science behind high-converting PPC for education: psychology, timing, messaging, and measurement frameworks that actually drive enrollments.

6 min read

The Science of Education PPC: Creating High-Converting Google Ad Campaigns for EdTech

Writing Team: Sep 1, 2025 8:00:00 AM

EdTech PPC campaigns fail because marketers treat education like any other product. They use standard B2C playbooks for B2E (Business-to-Education)...

Ads Edtech marketing App marketing

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Essential crisis communication frameworks for schools and childcare centers. Learn reputation management strategies, emergency PR protocols, and resilience building for educational organizations.

4 min read

Reputation Resilience: Crisis Communication Frameworks for Educational Organizations

Writing Team: Aug 25, 2025 8:00:00 AM

Educational organizations face unique crisis communication challenges. When incidents occur, parents demand immediate answers, media attention...

PR Edtech marketing Communication

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Discover local partnership strategies for schools and education providers. Learn how to create business alliances that boost enrollment, expand reach, and strengthen community ties through strategic collaborations.

5 min read

Local Partnership Strategy for Education Providers

Writing Team: Aug 25, 2025 8:00:00 AM

Education providers operating in competitive markets need more than excellent curricula and dedicated teachers to thrive. The most successful...

Edtech marketing Community

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Explore the evolution of edtech messaging from programmed learning to AI tutoring. Learn historical lessons that guide modern educational technology marketing strategies and avoid past mistakes.

5 min read

The Evolution of Edtech Messaging: Historical Lessons for Modern Marketers

Writing Team: Aug 18, 2025 8:00:00 AM

When B.F. Skinner introduced "teaching machines" in the 1950s, he promised they would "revolutionize education" and "free teachers from routine drill...

Branding Copywriting Edtech marketing

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Master the balance between innovation and accessibility in edtech copywriting. Learn how to communicate complex educational technology in language that resonates with teachers, administrators, and parents.

7 min read

Balancing Innovation and Accessibility in Edtech Copywriting

Writing Team: Aug 18, 2025 8:00:00 AM

When a fourth-grade teacher with thirty years of classroom experience reads about "AI-powered adaptive learning algorithms that personalize content...

Copywriting Edtech marketing

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Transform raw edtech data into compelling marketing narratives. Learn 8 proven techniques that blend analytics with storytelling to create authentic, persuasive content that drives educator adoption and student success.

7 min read

Using Analytics to Shape Your Edtech Marketing Narrative

Writing Team: Jul 21, 2025 8:00:00 AM

When Khan Academy discovered that students using their platform for just 30 minutes per week improved math proficiency by 19%, they didn't simply add...

Data Edtech marketing Communication

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