EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Discover how behavioral economics and pricing psychology drive purchasing decisions for online courses, with strategies for setting prices that maximize conversion and perceived value.

5 min read

Pricing Psychology for Online Courses: Why $997 Beats $1000

Writing Team: Dec 8, 2025 8:00:01 AM

You spent months creating your online course. The content is exceptional. The transformation is real. The value is undeniable.

READ NOW

Discover how educational institutions use scholarship programs strategically as marketing and student acquisition tools while providing genuine financial aid.

2 min read

Financial Aid as a Marketing Channel: Scholarship Strategies That Drive Applications

Writing Team: Dec 8, 2025 7:59:59 AM

Your competitor just launched a $5,000 scholarship program that generated 2,400 applications.

Funnel Edtech marketing Education marketing

READ NOW

Learn how EdTech companies can successfully navigate complex school district procurement processes by marketing to committees, understanding budget cycles, and building consensus across stakeholders.

5 min read

School District Procurement: Marketing to Committees, Not Individuals

Writing Team: Dec 1, 2025 8:00:01 AM

You built an amazing EdTech product. Teachers love it. Students benefit from it. Parents want it.

Sales Edtech marketing Procurement

READ NOW

Explore what actually drives freemium conversion in EdTech with analysis of successful models, conversion triggers, and strategies for turning free users into paying customers.

5 min read

Freemium Models in EdTech: When Free Users Actually Convert to Paid

Writing Team: Dec 1, 2025 7:59:59 AM

Your EdTech product has ten thousand free users and two hundred paid subscribers.

SaaS marketing Edtech marketing App marketing

READ NOW

Learn how to market inclusive education authentically—moving beyond compliance checklists to messaging that resonates with families seeking genuinely accessible schools and childcare.

4 min read

Inclusive Education Marketing

Writing Team: Nov 17, 2025 7:00:01 AM

Let's play a drinking game. Take a shot every time a school website says they're "committed to diversity and inclusion" without explaining what that...

Research Education technology Edtech marketing Education marketing

READ NOW

Discover how to craft age-specific marketing messages for childcare and education—from infant care through elementary programs. What works for toddler parents fails with elementary families.

3 min read

Age-Specific Marketing Strategies

Writing Team: Nov 17, 2025 7:00:00 AM

Here's a marketing truth that should be obvious but apparently isn't: parents of infants have completely different concerns than parents of...

Edtech marketing Education marketing Communication

READ NOW

3 min read

Educational Content That Ranks: The Teacher Resource Strategy

Writing Team: Nov 17, 2025 7:00:00 AM

While most EdTech companies pour resources into paid ads and outbound sales, there's a quieter, more sustainable path to growth hiding in plain...

seo Edtech marketing Teaching

READ NOW

Move beyond generic college info sessions with webinar strategies that actually convert prospective students. Explore 4 proven scenarios with expert tips for higher ed lead generation.

4 min read

Webinar Strategies for Higher Ed Lead Generation

Writing Team: Nov 17, 2025 6:59:59 AM

Most higher education webinars follow a depressingly predictable formula: an admissions counselor reads through slides about campus facilities,...

Webinar Lead generation Edtech marketing

READ NOW

Learn how to navigate the complex K-12 EdTech landscape where parents make purchasing decisions while students use the products. Discover 4 essential messaging strategies for this unique buyer-user dynamic.

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

Writing Team: Nov 11, 2025 11:43:57 AM

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents...

Audience Edtech marketing App marketing User Experience

READ NOW

Khan Academy has 10 million pages indexed. Coursera has 7,000 courses. Here's how small edtech companies win SEO against massive educational content libraries.

5 min read

SEO for Online Learning Platforms

Writing Team: Nov 11, 2025 11:41:22 AM

An edtech founder showed me her Google Search Console data last month, visibly frustrated.

seo Edtech marketing Keywords

READ NOW

1 2 3 4 5 Next