EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Master international student recruitment with sophisticated visa messaging, authentic cultural support marketing, and strategic education agent relationships.

3 min read

The International Student Recruitment Playbook

Picture of Writing Team Writing Team: Mar 2, 2026 8:00:03 AM

American universities chasing international students today face a paradox worthy of Kafka: they're selling the American Dream to families who increasingly question whether that dream is worth a quarter-million-dollar investment and a bureaucratic...

Edtech marketing Education marketing
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Master the psychology of summer program marketing: strategic timing, positioning enrichment vs. remediation, and converting learning loss anxiety into enrollment revenue.

3 min read

Marketing Summer Learning Programs

Picture of Writing Team Writing Team: Mar 2, 2026 8:00:00 AM

The annual paradox of summer learning programs reads like a Dickensian tale: it's the best of times for enrollment demand, it's the worst of times...

Education marketing Seasonal Marketing
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Learn expert strategies for marketing dual enrollment programs to ambitious students and cost-conscious parents through counselor networks and transcript advantage positioning.

3 min read

Marketing Dual Enrollment: The Art of Selling Academic Arbitrage

Picture of Writing Team Writing Team: Mar 2, 2026 8:00:00 AM

The dual enrollment market is essentially academic arbitrage - buying college credits at high school prices while the iron is hot. Yet most...

Education marketing Schools
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Transform your private school's alumni into powerful enrollment ambassadors. Strategic approaches to leveraging graduate networks for sustainable recruitment success.

3 min read

Alumni Network Marketing: Turning Graduates Into Enrollment Ambassadors

Picture of Writing Team Writing Team: Feb 23, 2026 12:00:01 AM

Private schools have been sitting on their greatest marketing asset for decades, treating alumni like check-writing ghosts who materialize at...

Sales Lead generation Edtech marketing
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How the microschool movement is reshaping education marketing. Learn to reach pod leaders, hybrid coordinators, and learning center operators effectively.

4 min read

The Microschool Movement: Marketing to Pod Leaders and Learning Centers

Picture of Writing Team Writing Team: Feb 23, 2026 12:00:01 AM

The pandemic didn't just disrupt education—it shattered the monopoly of traditional schooling and scattered the pieces across kitchen tables,...

Edtech marketing Community Education marketing
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Master Title I STEM marketing with insider strategies for federal funding cycles, compliance requirements, and multi-stakeholder decision processes.

4 min read

STEM Marketing to Title I Schools & Grant Funding

Picture of Writing Team Writing Team: Feb 23, 2026 12:00:00 AM

If you've ever tried to sell STEM programs to Title I schools, you know it feels like being a sommelier at a food truck - your expertise is valuable,...

Sales Digital marketing Schools
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Master homeschool co-op marketing with strategies for reaching coordinators, demonstrating curriculum flexibility, and winning group purchase decisions.

4 min read

The Homeschool Co-op Market

Picture of Writing Team Writing Team: Feb 23, 2026 12:00:00 AM

If traditional education marketing is like trying to sell to a massive department store chain, homeschool co-op marketing is more akin to courting a...

Audience Education marketing
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How AI tutoring apps can differentiate and win market share when students already have ChatGPT for free. Expert positioning strategies for edtech marketers.

3 min read

AI Tutoring Apps vs ChatGPT: Marketing When Free Beats Your Features

Picture of Writing Team Writing Team: Feb 16, 2026 8:00:01 AM

When your entire business model can be replicated by typing "help me with calculus" into a free browser tab, you've got what marketers politely call...

App marketing ChatGPT
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Discover which education podcasts actually convert for EdTech apps. Data-driven insights on teacher vs parent audiences, attribution tracking, and ROI optimization.

3 min read

Podcast Sponsorship for EdTech Apps

Picture of Writing Team Writing Team: Feb 16, 2026 7:59:59 AM

Most EdTech marketers treat podcast sponsorship like throwing spaghetti at a chalkboard—they sponsor every education-adjacent show hoping something...

Podcast Edtech marketing
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Students now search TikTok before app stores for educational tools. Learn advanced TikTok SEO strategies that drive authentic discovery and app downloads.

3 min read

TikTok SEO for Educational Apps: Why Students Skip App Stores

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:02 AM

The age-old question "Google it" has been unceremoniously dethroned by Gen Z and Gen Alpha, who now default to "TikTok it" when seeking everything...

Edtech marketing Education marketing TikTok
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