EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Learn how to market inclusive education authentically—moving beyond compliance checklists to messaging that resonates with families seeking genuinely accessible schools and childcare.

4 min read

Inclusive Education Marketing

Writing Team: Nov 17, 2025 7:00:01 AM

Let's play a drinking game. Take a shot every time a school website says they're "committed to diversity and inclusion" without explaining what that actually means.

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Discover how to craft age-specific marketing messages for childcare and education—from infant care through elementary programs. What works for toddler parents fails with elementary families.

3 min read

Age-Specific Marketing Strategies

Writing Team: Nov 17, 2025 7:00:00 AM

Here's a marketing truth that should be obvious but apparently isn't: parents of infants have completely different concerns than parents of...

Edtech marketing Education marketing Communication

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3 min read

Educational Content That Ranks: The Teacher Resource Strategy

Writing Team: Nov 17, 2025 7:00:00 AM

While most EdTech companies pour resources into paid ads and outbound sales, there's a quieter, more sustainable path to growth hiding in plain...

seo Edtech marketing Teaching

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Move beyond generic college info sessions with webinar strategies that actually convert prospective students. Explore 4 proven scenarios with expert tips for higher ed lead generation.

4 min read

Webinar Strategies for Higher Ed Lead Generation

Writing Team: Nov 17, 2025 6:59:59 AM

Most higher education webinars follow a depressingly predictable formula: an admissions counselor reads through slides about campus facilities,...

Webinar Lead generation Edtech marketing

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Learn how to navigate the complex K-12 EdTech landscape where parents make purchasing decisions while students use the products. Discover 4 essential messaging strategies for this unique buyer-user dynamic.

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

Writing Team: Nov 11, 2025 11:43:57 AM

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents...

Audience Edtech marketing App marketing User Experience

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Khan Academy has 10 million pages indexed. Coursera has 7,000 courses. Here's how small edtech companies win SEO against massive educational content libraries.

5 min read

SEO for Online Learning Platforms

Writing Team: Nov 11, 2025 11:41:22 AM

An edtech founder showed me her Google Search Console data last month, visibly frustrated.

seo Edtech marketing Keywords

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Discover how EdTech companies and colleges use TikTok for authentic student recruitment beyond viral trends. Learn content strategies, creator partnerships, and day-in-the-life formats that actually drive applications.

4 min read

TikTok for Student Recruitment: What Actually Works Beyond Dance Trends

Writing Team: Nov 3, 2025 8:00:01 AM

Higher education marketing teams watched TikTok explode among Gen Z with a mixture of fascination and terror. The platform that made dance challenges...

Edtech marketing App marketing TikTok

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