EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

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8 min read

Search Intent for EdTech Queries: What Teachers Actually Type When Looking for Apps

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:01 AM

Your product page ranks for "differentiated instruction software" and "personalized learning management system." Your organic traffic is abysmal....

seo Edtech marketing Keywords
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Khan Academy has 10 million pages indexed. Coursera has 7,000 courses. Here's how small edtech companies win SEO against massive educational content libraries.

5 min read

SEO for Online Learning Platforms

Picture of Writing Team Writing Team: Nov 11, 2025 11:41:22 AM

An edtech founder showed me her Google Search Console data last month, visibly frustrated.

seo Edtech marketing Keywords
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Semantic search has fundamentally changed edtech SEO. Learn why keyword stuffing won't work anymore and how to optimize for what Google actually understands about educational content.

4 min read

Semantic Search and Edtech SEO

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:01 AM

Remember when SEO meant cramming "best online learning platform" into every heading, meta tag, and alt text until your content read like a...

seo GEO Edtech marketing Keywords
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