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Marketing Research Tools for Neurodivergent Representation
The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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5 min read
The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...
3 min read
Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...
5 min read
As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...
5 min read
Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...
4 min read
With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....
5 min read
For many autistic individuals, special interests—a deep, focused fascination with specific topics—play an important role in their lives. These...
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Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...
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Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...
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Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...
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Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...
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In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...
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Understanding and effectively communicating with all segments of the population is crucial for marketers. One area that has often been overlooked but...
3 min read
As awareness of autism spectrum disorder (ASD) has increased in recent years, so too has the market for products and services aimed at parents of...
3 min read
The marketing industry, with its diverse range of roles and responsibilities, offers numerous opportunities for autistic individuals to showcase...
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The adult autism market is an increasingly significant area within the broader autism spectrum disorder (ASD) treatment and services landscape. As...
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Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales through...
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The Autism Spectrum Disorder (ASD) therapeutics market is rapidly growing due to increased awareness, advancements in medical research, and the...
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Neurodiversity is a term that encompasses various neurological conditions such as Autism, Asperger's, ADHD, Dyslexia, Dyspraxia, and Tourette's. It...
1 min read
Effective communication is crucial in marketing and advertising, especially when addressing diverse audiences. For autistic individuals,...