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MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Marketing

The transformation of market research tools for neurodivergent representation reflects a broader shift in how we understand and value diverse perspectives.

5 min read

Marketing Research Tools for Neurodivergent Representation

The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...

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The key to creating effective advertising that resonates with and about the autism community lies in authentic storytelling.

3 min read

Creating Authentic Stories

Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...

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Inclusive social media marketing is about more than just reaching a broader audience—it’s about creating a space

5 min read

Inclusive Social Media Marketing

As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...

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By tailoring email marketing to meet the needs of neurodivergent audiences, brands can create a more inclusive and effective communication strategy.

5 min read

Tailoring Email Marketing for Neurodivergent Audiences

Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...

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Brands that champion neurodiversity-affirming representation build deeper, more genuine connections with their audiences.

4 min read

Neurodiversity-Affirming Representation in Media

With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....

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Integrating special interests into content marketing is an effective and respectful way to engage autistic audiences.

5 min read

Special Interests in Content Marketing

For many autistic individuals, special interests—a deep, focused fascination with specific topics—play an important role in their lives. These...

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Traditional approaches to social media marketing may not resonate with the communication preferences of neurodiverse individuals.

3 min read

Social Media Marketing and Autistic Communication Styles

Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...

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By rethinking multisensory marketing strategies to focus on inclusivity, customization, and comfort, brands can create more accessible and enjoyable experiences for neurodiverse audiences.

4 min read

Rethinking Multisensory Marketing

Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...

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Creating marketing messages that resonate with both literal interpreters and broader audiences requires thoughtful consideration and precise language use.

6 min read

Literal Language Interpretation on Marketing Messages

Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...

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The unique cognitive profile associated with autism offers a wealth of strengths that can significantly benefit the marketing industry.

4 min read

The Autism Advantage: Leveraging Neurodivergent Strengths in Marketing

Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...

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Marketing to neurodivergent consumers presents both opportunities and ethical challenges.

4 min read

Ethical Considerations in Marketing to Neurodivergent Consumers

In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...

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The double empathy problem presents both challenges and opportunities for marketers.

3 min read

The Double Empathy Problem in Marketing Communication

Understanding and effectively communicating with all segments of the population is crucial for marketers. One area that has often been overlooked but...

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Discover dangerous, unproven autism treatments marketed to parents and learn how to stay safe.

3 min read

Dangerous Things Marketed to Autism Parents

As awareness of autism spectrum disorder (ASD) has increased in recent years, so too has the market for products and services aimed at parents of...

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Embracing neurodiversity in marketing is not just about inclusion—it's about leveraging the full spectrum of human talent to drive innovation and success.

3 min read

Autism Marketing Jobs: Harnessing Unique Talents in the Marketing World

The marketing industry, with its diverse range of roles and responsibilities, offers numerous opportunities for autistic individuals to showcase...

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With more adults being diagnosed or continuing to live with autism, the market for adult-specific products and services, such as independent living tools, vocational training, mental health support, and specialized healthcare, is expanding.

2 min read

Autism Adult Market: Size and Opportunities for Innovation

The adult autism market is an increasingly significant area within the broader autism spectrum disorder (ASD) treatment and services landscape. As...

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 By focusing on trusted, autism-friendly products and services, affiliates can build lasting relationships with their audience

4 min read

Affiliate Marketing in Autism

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales through...

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The ASD therapeutics market is evolving with promising developments in research and treatment options.

1 min read

Autism Spectrum Disorder (ASD) Therapeutics Market

The Autism Spectrum Disorder (ASD) therapeutics market is rapidly growing due to increased awareness, advancements in medical research, and the...

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Creating accessible marketing programs that cater to neurodiverse audiences can enhance brand reach and engagement.

2 min read

Embracing Neurodiversity in Marketing

Neurodiversity is a term that encompasses various neurological conditions such as Autism, Asperger's, ADHD, Dyslexia, Dyspraxia, and Tourette's. It...

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Effective communication tips for marketers to engage autistic audiences with clarity and precision.

1 min read

Communicate in a Way That Autistic People Can Understand

Effective communication is crucial in marketing and advertising, especially when addressing diverse audiences. For autistic individuals,...

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