5 min read
Neurodivergence Writing Team: Sep 1, 2025 8:00:00 AM
The fashion industry sells with images. But for millions of autistic consumers, touch determines everything.
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2 min read
Neurodivergence Writing Team: Jul 21, 2025 8:00:00 AM
The 45-year-old executive finally understands why meetings feel impossible. The 30-year-old parent recognizes their child's ADHD symptoms in...
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3 min read
Neurodivergence Writing Team: Jul 14, 2025 8:00:00 AM
Infodumping gets a bad rap. This neurodivergent communication style—sharing extensive, detailed information about topics of interest—is often...
3 min read
Neurodivergence Writing Team: May 19, 2025 4:42:41 PM
The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...
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8 min read
Neurodivergence Writing Team: May 8, 2025 4:06:06 PM
The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...
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4 min read
Neurodivergence Writing Team: Apr 10, 2025 12:18:51 PM
We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...
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4 min read
Neurodivergence Writing Team: Mar 18, 2025 10:45:24 AM
True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...
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3 min read
Neurodivergence Writing Team: Feb 9, 2025 2:50:47 PM
Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....
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3 min read
Neurodivergence Writing Team: Feb 9, 2025 2:46:42 PM
Marketing has long celebrated creativity as its driving force, yet our understanding of creative intelligence remains surprisingly narrow....
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3 min read
Neurodivergence Writing Team: Jan 31, 2025 5:25:01 PM
Marketing an autism treatment facility requires more than promotional tactics—it demands empathy, understanding of the challenges faced by families,...
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3 min read
Neurodivergence Writing Team: Jan 19, 2025 2:59:18 PM
In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....
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3 min read
Neurodivergence Writing Team: Dec 17, 2024 5:23:50 PM
Innovative solutions often come from diverse perspectives and unique ways of thinking. While many organizations focus on traditional diversity...
4 min read
Neurodivergence Writing Team: Nov 25, 2024 5:13:30 PM
Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...
5 min read
Neurodivergence Writing Team: Nov 11, 2024 8:30:00 AM
The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...
3 min read
Neurodivergence Writing Team: Nov 5, 2024 2:12:55 PM
Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...
5 min read
Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM
As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...
5 min read
Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM
Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...
4 min read
Neurodivergence Writing Team: Oct 29, 2024 6:56:39 PM
With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....
5 min read
Neurodivergence Writing Team: Oct 28, 2024 8:00:00 AM
For many autistic individuals, special interests—a deep, focused fascination with specific topics—play an important role in their lives. These...
3 min read
Neurodivergence Writing Team: Oct 21, 2024 9:35:56 PM
Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...