MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Marketing

Learn practical frameworks for designing sensory-considerate direct mail that respects neurodivergent preferences while driving deeper engagement and brand loyalty.

4 min read

Tactile Marketing Materials: When Physical Mail Campaigns Better Serve Autistic Customers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Apr 10, 2025 12:18:51 PM

We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...

PR Marketing Autism Product marketing
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Learn practical strategies for accommodating diverse sensory needs to expand your audience reach, increase engagement, and build brand loyalty with neurodivergent users.

4 min read

Sensory-Friendly Website Design

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 18, 2025 10:45:24 AM

True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...

Marketing Autism Website
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Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Feb 9, 2025 2:50:47 PM

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....

Marketing Autism Neurodivergence Product marketing
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Discover why cognitive diversity drives creative excellence and how it reshapes problem-solving in modern marketing strategy.

3 min read

The Power of Neurodiversity in Creative Problem-Solving for Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Feb 9, 2025 2:46:42 PM

Marketing has long celebrated creativity as its driving force, yet our understanding of creative intelligence remains surprisingly narrow....

Marketing Autism Creative
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Learn effective strategies for marketing autism treatment programs with empathy and care.

3 min read

Autism Treatment Marketing: Connecting with Families

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 31, 2025 5:25:01 PM

Marketing an autism treatment facility requires more than promotional tactics—it demands empathy, understanding of the challenges faced by families,...

Marketing Childcare Marketing Autism
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The double empathy problem reminds us that effective marketing is a two-way street. Learn more here.

3 min read

The Double Empathy Problem and Why It Matters in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 19, 2025 2:59:18 PM

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....

Marketing Autism Psychology Emotion
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Learn why neurodiversity is your next competitive advantage.

3 min read

Building Neurodivergent-Friendly Marketing Teams

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 17, 2024 5:23:50 PM

Innovative solutions often come from diverse perspectives and unique ways of thinking. While many organizations focus on traditional diversity...

Marketing Neurodivergence Team
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Marketing to autism parents requires a careful balance of sensitivity, authenticity, and evidence-based claims.

4 min read

Avoiding Dangerous Tropes

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 25, 2024 5:13:30 PM

Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...

Marketing Autism Neurodivergence
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The transformation of market research tools for neurodivergent representation reflects a broader shift in how we understand and value diverse perspectives.

5 min read

Marketing Research Tools for Neurodivergent Representation

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2024 8:30:00 AM

The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...

Marketing Autism Research
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The key to creating effective advertising that resonates with and about the autism community lies in authentic storytelling.

3 min read

Creating Authentic Stories

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 5, 2024 2:12:55 PM

Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...

Marketing Autism Storytelling
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Inclusive social media marketing is about more than just reaching a broader audience—it’s about creating a space

5 min read

Inclusive Social Media Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM

As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...

Social media Marketing Neurodivergence
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By tailoring email marketing to meet the needs of neurodivergent audiences, brands can create a more inclusive and effective communication strategy.

5 min read

Tailoring Email Marketing for Neurodivergent Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM

Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...

Marketing email Autism
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Brands that champion neurodiversity-affirming representation build deeper, more genuine connections with their audiences.

4 min read

Neurodiversity-Affirming Representation in Media

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 29, 2024 6:56:39 PM

With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....

Marketing Autism Neurodivergence
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Integrating special interests into content marketing is an effective and respectful way to engage autistic audiences.

5 min read

Special Interests in Content Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 28, 2024 8:00:00 AM

For many autistic individuals, special interests—a deep, focused fascination with specific topics—play an important role in their lives. These...

Marketing Content strategy
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Traditional approaches to social media marketing may not resonate with the communication preferences of neurodiverse individuals.

3 min read

Social Media Marketing and Autistic Communication Styles

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 21, 2024 9:35:56 PM

Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...

Marketing Autism Neurodivergence
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By rethinking multisensory marketing strategies to focus on inclusivity, customization, and comfort, brands can create more accessible and enjoyable experiences for neurodiverse audiences.

4 min read

Rethinking Multisensory Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 21, 2024 9:29:01 PM

Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...

Marketing Autism Neurodivergence
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Creating marketing messages that resonate with both literal interpreters and broader audiences requires thoughtful consideration and precise language use.

6 min read

Literal Language Interpretation on Marketing Messages

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 21, 2024 7:45:00 AM

Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...

Marketing Autism
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The unique cognitive profile associated with autism offers a wealth of strengths that can significantly benefit the marketing industry.

4 min read

The Autism Advantage: Leveraging Neurodivergent Strengths in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 21, 2024 6:30:00 AM

Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...

Marketing Autism
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Marketing to neurodivergent consumers presents both opportunities and ethical challenges.

4 min read

Ethical Considerations in Marketing to Neurodivergent Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 14, 2024 3:56:20 PM

In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...

Marketing Autism
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The double empathy problem presents both challenges and opportunities for marketers.

3 min read

The Double Empathy Problem in Marketing Communication

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 14, 2024 3:46:34 PM

Understanding and effectively communicating with all segments of the population is crucial for marketers. One area that has often been overlooked but...

Marketing Autism
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