MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Marketing

Discover evidence-based strategies for crafting crisis communications that effectively reach autistic individuals. Learn how to adapt messaging, reduce anxiety, and ensure vital information is accessible to neurodivergent audiences during emergencies and uncertain times.

8 min read

Crisis Communication for Autistic Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 8, 2025 4:06:06 PM

The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...

Marketing Autism Neurodivergence
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Learn practical frameworks for designing sensory-considerate direct mail that respects neurodivergent preferences while driving deeper engagement and brand loyalty.

4 min read

Tactile Marketing Materials: When Physical Mail Campaigns Better Serve Autistic Customers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Apr 10, 2025 12:18:51 PM

We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...

PR Marketing Autism Product marketing
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Learn practical strategies for accommodating diverse sensory needs to expand your audience reach, increase engagement, and build brand loyalty with neurodivergent users.

4 min read

Sensory-Friendly Website Design

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 18, 2025 10:45:24 AM

True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...

Marketing Autism Website
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Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Feb 9, 2025 2:50:47 PM

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....

Marketing Autism Neurodivergence Product marketing
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Discover why cognitive diversity drives creative excellence and how it reshapes problem-solving in modern marketing strategy.

3 min read

The Power of Neurodiversity in Creative Problem-Solving for Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Feb 9, 2025 2:46:42 PM

Marketing has long celebrated creativity as its driving force, yet our understanding of creative intelligence remains surprisingly narrow....

Marketing Autism Creative
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Learn effective strategies for marketing autism treatment programs with empathy and care.

3 min read

Autism Treatment Marketing: Connecting with Families

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 31, 2025 5:25:01 PM

Marketing an autism treatment facility requires more than promotional tactics—it demands empathy, understanding of the challenges faced by families,...

Marketing Childcare Marketing Autism
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The double empathy problem reminds us that effective marketing is a two-way street. Learn more here.

3 min read

The Double Empathy Problem and Why It Matters in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 19, 2025 2:59:18 PM

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....

Marketing Autism Psychology Emotion
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Learn why neurodiversity is your next competitive advantage.

3 min read

Building Neurodivergent-Friendly Marketing Teams

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 17, 2024 5:23:50 PM

Innovative solutions often come from diverse perspectives and unique ways of thinking. While many organizations focus on traditional diversity...

Marketing Neurodivergence Team
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Marketing to autism parents requires a careful balance of sensitivity, authenticity, and evidence-based claims.

4 min read

Avoiding Dangerous Tropes

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 25, 2024 5:13:30 PM

Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...

Marketing Autism Neurodivergence
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The transformation of market research tools for neurodivergent representation reflects a broader shift in how we understand and value diverse perspectives.

5 min read

Marketing Research Tools for Neurodivergent Representation

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2024 8:30:00 AM

The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...

Marketing Autism Research
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The key to creating effective advertising that resonates with and about the autism community lies in authentic storytelling.

3 min read

Creating Authentic Stories

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 5, 2024 2:12:55 PM

Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...

Marketing Autism Storytelling
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Inclusive social media marketing is about more than just reaching a broader audience—it’s about creating a space

5 min read

Inclusive Social Media Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM

As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...

Social media Marketing Neurodivergence
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By tailoring email marketing to meet the needs of neurodivergent audiences, brands can create a more inclusive and effective communication strategy.

5 min read

Tailoring Email Marketing for Neurodivergent Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM

Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...

Marketing email Autism
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Brands that champion neurodiversity-affirming representation build deeper, more genuine connections with their audiences.

4 min read

Neurodiversity-Affirming Representation in Media

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 29, 2024 6:56:39 PM

With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....

Marketing Autism Neurodivergence
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Integrating special interests into content marketing is an effective and respectful way to engage autistic audiences.

5 min read

Special Interests in Content Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 28, 2024 8:00:00 AM

For many autistic individuals, special interests—a deep, focused fascination with specific topics—play an important role in their lives. These...

Marketing Content strategy
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Traditional approaches to social media marketing may not resonate with the communication preferences of neurodiverse individuals.

3 min read

Social Media Marketing and Autistic Communication Styles

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 21, 2024 9:35:56 PM

Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...

Marketing Autism Neurodivergence
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By rethinking multisensory marketing strategies to focus on inclusivity, customization, and comfort, brands can create more accessible and enjoyable experiences for neurodiverse audiences.

4 min read

Rethinking Multisensory Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 21, 2024 9:29:01 PM

Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...

Marketing Autism Neurodivergence
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Creating marketing messages that resonate with both literal interpreters and broader audiences requires thoughtful consideration and precise language use.

6 min read

Literal Language Interpretation on Marketing Messages

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 21, 2024 7:45:00 AM

Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...

Marketing Autism
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The unique cognitive profile associated with autism offers a wealth of strengths that can significantly benefit the marketing industry.

4 min read

The Autism Advantage: Leveraging Neurodivergent Strengths in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 21, 2024 6:30:00 AM

Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...

Marketing Autism
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Marketing to neurodivergent consumers presents both opportunities and ethical challenges.

4 min read

Ethical Considerations in Marketing to Neurodivergent Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 14, 2024 3:56:20 PM

In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...

Marketing Autism
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