5 min read
Neurodivergence Writing Team: Jun 3, 2025 10:50:35 AM
While marketing often focuses on what autistic consumers need accommodated, we rarely ask what they offer. This oversight costs us profound insights. Autistic individuals possess exceptional pattern recognition abilities—they notice details others...
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4 min read
Neurodivergence Writing Team: Jun 3, 2025 10:44:34 AM
Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...
4 min read
Neurodivergence Writing Team: May 26, 2025 2:38:27 PM
Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...
3 min read
Neurodivergence Writing Team: May 19, 2025 4:46:07 PM
Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...
3 min read
Neurodivergence Writing Team: May 19, 2025 4:42:41 PM
The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...
9 min read
Neurodivergence Writing Team: May 8, 2025 4:13:43 PM
When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...
8 min read
Neurodivergence Writing Team: May 8, 2025 4:06:06 PM
The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...
8 min read
Neurodivergence Writing Team: May 8, 2025 3:58:47 PM
For most people, finding a coffee shop or restaurant is as simple as opening a maps app and selecting the nearest option. But for individuals on the...
4 min read
Neurodivergence Writing Team: Apr 10, 2025 12:18:51 PM
We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...
4 min read
Neurodivergence Writing Team: Apr 10, 2025 12:13:37 PM
We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...
4 min read
Neurodivergence Writing Team: Mar 31, 2025 3:21:36 PM
We inhabit a marketing landscape where video dominates. Yet within this visual cacophony lies a profound opportunity: creating content that resonates...
4 min read
Neurodivergence Writing Team: Mar 31, 2025 3:17:33 PM
We often underestimate the power of predictability in consumer experiences. For autistic individuals, this predictability isn't merely...
9 min read
Neurodivergence Writing Team: Mar 24, 2025 3:06:47 PM
In the labyrinth of modern retail, few experiences can be as simultaneously essential and overwhelming as shopping. For the estimated one in seven...
6 min read
Neurodivergence Writing Team: Mar 24, 2025 3:00:16 PM
In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...
5 min read
Neurodivergence Writing Team: Mar 24, 2025 2:53:28 PM
In the hushed study of a podcast listener, headphones snugly in place, two radically different experiences unfold depending on neurotype. For the...
4 min read
Neurodivergence Writing Team: Mar 18, 2025 10:45:24 AM
True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...
6 min read
Neurodivergence Writing Team: Mar 10, 2025 5:07:23 PM
For most consumers, unclear pricing is frustrating. For autistic consumers, it can be a complete barrier to purchase. While neurotypical shoppers...
7 min read
Neurodivergence Writing Team: Mar 10, 2025 5:01:16 PM
Artificial intelligence has transformed digital marketing, powering everything from personalized product recommendations to automated email...
5 min read
Neurodivergence Writing Team: Mar 2, 2025 2:10:31 PM
marketing departments are increasingly recognizing that neurodivergent professionals bring unique perspectives and exceptional skills that can drive...
2 min read
Neurodivergence Writing Team: Mar 2, 2025 2:04:45 PM
Many organizations are following the government's lead and reducing or eliminating formal Diversity, Equity, and Inclusion (DEI) initiatives. Yet the...
