Neurodivergence Writing Team

Our Neurodivergence Writing Team brings lived experience and professional expertise to create inclusive marketing strategies that resonate with neurodivergent audiences.

Time blindness causes autistic and ADHD consumers to miss sales deadlines despite genuine purchase intent. Learn why extended windows and smart reminders increase conversions.

4 min read

Time Blindness and Purchase Timing: Why Autistic Consumers Miss Sales and Deadlines

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 12, 2026 8:00:02 AM

Your flash sale ends in 24 hours. An autistic customer with ADHD sees the promotion Tuesday morning. They think, "I'll buy that tonight after work."

Sales Autism Psychology Behavioral economics
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Monotropism causes autistic shoppers to hyperfocus on single products rather than browse categories. Learn why

5 min read

The Monotropic Shopping Experience: Single-Focus Commerce vs. Browse Culture

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 12, 2026 8:00:01 AM

A neurotypical shopper visits your site looking for running shoes. They browse the running category, compare several models, check out hiking boots...

Sales Website Ecommerce Retail
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Rejection sensitivity prevents autistic consumers from contacting customer service even when they need help. Learn why self-service options aren't just convenient—they're essential accessibility features.

6 min read

Rejection Sensitivity and Customer Service: When Autistic Consumers Won't Ask for Help

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 12, 2026 8:00:00 AM

An autistic customer receives a damaged product. It's clearly defective—missing parts, incorrect color, doesn't function. They're eligible for...

Sales Neurodivergence Customer retention Customer experience
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Autistic consumers build their lives around specific products and experience genuine distress when they're reformulated or discontinued. Learn why product consistency creates fierce brand loyalty.

5 min read

Samefood Marketing: The Neurodivergent Demand for Exact Product Replication

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 5, 2026 8:00:01 AM

An autistic adult finds the perfect black t-shirt. The fabric weight is exactly right. The neck opening doesn't trigger sensory issues. The fit is...

Branding Neurodivergence Product marketing
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Popularity-based marketing backfires with autistic consumers who distrust social proof and prefer technical specifications over testimonials. Learn why niche brands win neurodivergent customers.

6 min read

Social Proof Backfire: When Autistic Consumers Distrust Popularity-Based Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 5, 2026 8:00:00 AM

"Join millions of satisfied customers!"

Autism Psychology Digital marketing
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Executive function challenges cause autistic shoppers to abandon carts at checkout. Learn why multi-step processes, shipping options, and account creation kill conversions.

4 min read

Executive Function and Cart Abandonment

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 5, 2026 6:59:59 AM

An autistic customer has spent forty minutes researching your product. They've read specifications, compared options, checked reviews, and finally...

Psychology Behavior Ecommerce Retail
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Scent marketing drives away autistic customers with sensory sensitivities and chemical reactions. Learn why fragrance-free retail creates competitive advantage and customer loyalty.

4 min read

Olfactory Marketing Disasters: When Scent Drives Away Autistic Customers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 29, 2025 8:00:02 AM

Walk into an Abercrombie & Fitch. Before you see a single product, the smell hits you—aggressive cologne pumped through the ventilation system at...

Autism Product marketing Sensory
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Fluorescent lighting drives autistic customers out of retail spaces. Discover how LED alternatives, dimming options, and natural light design increase customer retention and sales.

5 min read

Lighting Design in Retail for Autism: Beyond Fluorescent Hell

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 29, 2025 8:00:02 AM

An autistic customer walks into your store with money to spend and genuine interest in your products. Within ninety seconds, the fluorescent lights...

Product marketing Sensory Retail
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Misophonia transforms everyday sounds into rage triggers for many autistic consumers. Learn why ASMR-style marketing backfires and how to avoid sound-based brand rejection.

6 min read

Misophonia in Marketing: When ASMR Is a Weapon, Not a Reward

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 29, 2025 7:00:00 AM

The camera zooms in on perfectly manicured nails tapping a glass bottle. Tap. Tap. Tap. A whispered voice describes the product's features. Rustle of...

Neurodivergence Audio Digital marketing
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Sound logos and audio branding can trigger sensory overload in autistic consumers. Learn why acoustic branding needs volume control, frequency consideration, and silent alternatives.

6 min read

Acoustic Branding for Autism: When Sound Logos Cause Shutdowns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 29, 2025 7:00:00 AM

You open Netflix. Ta-dum. You boot up your Xbox. Startup chime. You visit a website. Autoplay video with sudden music. You receive a notification....

Branding Autism Audio
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Autistic pet owners represent premium customers whose special interest intensity drives deep product research and sustained spending. Learn how to market to this passionate, loyal demographic.

5 min read

Pet Product Marketing to Autistic Animal Lovers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 22, 2025 8:00:02 AM

An autistic person develops a special interest in marine biology at age seven. By age twelve, they can identify 200 species of fish by sight, explain...

Autism Neurodivergence Product marketing Lifestyle
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Autistic consumers prioritize predictability over perks in banking. Learn why transparent fees, overdraft protection, and routine-friendly features matter more than rewards points.

4 min read

Banking and Financial Services for Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 22, 2025 8:00:02 AM

Most banks sell you the same dream: rewards points, cash back, travel perks, exclusive access. They're selling excitement, aspiration, variable...

Neurodivergence Technology Finance
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Face-blind consumers can't recognize celebrity endorsers or brand spokespeople. Learn why prosopagnosia demands logo-first brand recognition strategies that don't rely on faces.

4 min read

Prosopagnosia in Brand Recognition: Marketing to Face-Blind Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 22, 2025 8:00:01 AM

Your brand ambassador just posted to their 2 million followers. The engagement is strong. The comments are glowing. And a significant portion of your...

Branding Sales Autism Product marketing
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Autistic users process websites differently due to weak central coherence. Learn how to create navigation that works for detail-focused minds, not just big-picture thinkers.

2 min read

Central Coherence and Website Navigation: Why Autistic Users See Details, Not Big Picture

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 17, 2025 2:29:29 PM

Here's something most web designers miss: when an autistic person lands on your homepage, they're not seeing what you think they're seeing.

Neurodivergence Website Design
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Discover why autistic consumers resist product upgrades and how brands can capture this market by marketing continuity, maintaining legacy products, and reducing transition costs.

3 min read

Transition Resistance: Why Autistic Consumers Won't Upgrade Even When It Makes Sense

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 8, 2025 8:00:01 AM

Your smartphone is three generations old. The camera is objectively worse. The battery dies by noon. Apps crash regularly.

Audience Autism Product marketing SaaS marketing
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Learn how autistic consumer shutdown and recovery cycles create unique purchasing patterns that smart brands can anticipate and serve more effectively.

4 min read

Marketing During Overwhelm and Recovery Periods

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 1, 2025 7:59:59 AM

Your marketing calendar assumes consistent purchasing capacity throughout the year.

Marketing Autism Communication
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Discover how understanding stimming behavior can help brands create products and experiences that serve the growing neurodivergent consumer market more effectively.

3 min read

Stimming as Product Interaction: How Autistic Consumers Engage with Tactile Brands

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 1, 2025 7:59:59 AM

There's a massive consumer segment that evaluates your products on criteria you're not even measuring.

Autism Product marketing
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Traditional sensory marketing overwhelms neurodivergent customers. Discover how autism-friendly retail design creates inclusive experiences that benefit everyone while expanding your customer base.

4 min read

Sensory Marketing and Autism-Friendly Retail Experiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:25:13 PM

Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...

Autism Neurodivergence Sensory Retail
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Neurodivergent users abandon carts when websites overwhelm. Discover 8 interface design principles that reduce cognitive load and increase conversions for all customers.

3 min read

How to Make Ecommerce Neurodivergent-Friendly: From Interface to Checkout

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:25:05 PM

Your e-commerce site has a seventy percent cart abandonment rate. Your team blames pricing, shipping costs, or competition.

Neurodivergence Website Ecommerce
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Gen Z neurodivergent shoppers have spending power and loyalty—if your store doesn't overwhelm them. Learn how forward-thinking retailers are redesigning in-store experiences.

3 min read

Creating Neurodivergent-Affirming In-Store Experiences for Young Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:24:59 PM

The teenager stands frozen in your store entrance, visibly calculating whether shopping here is worth the sensory cost. They scan for escape routes,...

Neurodivergence Diversity Retail
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