Neurodivergence Writing Team

Our Neurodivergence Writing Team brings lived experience and professional expertise to create inclusive marketing strategies that resonate with neurodivergent audiences.

Smart home technology gives autistic users unprecedented control over sensory environments. Here's how brands can market adaptive technology authentically.

7 min read

Smart Home Marketing for Autism: Technology That Adapts to Sensory Needs

A 32-year-old autistic software developer showed me his smart home setup last year.

READ NOW
Traditional marketing ROI misses the value of autism-inclusive strategies. Here are the metrics that actually capture returns from neurodivergent-focused marketing.

6 min read

ROI Measurement in Autism-Inclusive Marketing

A VP of Marketing at a mid-sized e-commerce company presented quarterly results to her board last month.

READ NOW
Autistic consumers have $791 billion in spending power—but most brands misread their needs. Here's how social listening reveals what traditional research misses.

5 min read

Social Listening for Autism Communities: Understanding Unspoken Preferences

A major clothing retailer spent $200,000 on focus groups to understand why their "sensory-friendly" clothing line wasn't selling.

READ NOW
Discover how autism-informed A/B testing reveals response patterns that traditional conversion optimization misses. Learn to design tests that capture neurodivergent user preferences and buying behaviors.

4 min read

Autism-Informed A/B Testing: Beyond Neurotypical Response Patterns

Every A/B test you've ever run makes an invisible assumption: that your audience processes information, makes decisions, and responds to persuasion...

READ NOW
Learn how autistic users exhibit distinct visual attention patterns in heat mapping data. Discover three examples of different browsing behaviors and compare Hotjar, Crazy Egg, and Microsoft Clarity for tracking neurodivergent user experiences.

4 min read

Heat Mapping Autistic User Behavior: Different Visual Attention Patterns

Your heat maps are lying to you. Not intentionally, but by showing you aggregate user behavior that assumes everyone processes visual information the...

READ NOW
Discover how autistic consultants can leverage their unique cognitive strengths in service marketing through expertise-based positioning. Learn authentic strategies that align with autistic communication styles and professional values.

4 min read

Autistic Consultants and Service Marketing: Expertise-Based Positioning

The traditional playbook for marketing consulting services reads like a neurotypical social performance guide: network relentlessly, master small...

READ NOW
Learn how autistic entrepreneurs can build authentic authority through expertise-driven brand ambassador strategies that leverage systematic thinking and deep knowledge without requiring neurotypical performance.

6 min read

Autistic Entrepreneurs as Brand Ambassadors

The prevailing wisdom in personal branding tells entrepreneurs to be everywhere: speaking at conferences, hosting networking events, appearing on...

READ NOW
Learn how to design content that accommodates sensory processing differences. Discover practical strategies for creating accessible, comfortable reading experiences for neurodivergent audiences.

4 min read

Content Design for Sensory-Friendly Reading Experiences

Most content creators design for the average reader—assuming standard processing speeds, typical attention spans, and neurotypical sensory responses....

READ NOW
Discover effective communication strategies for neurodivergent youth and their families. Learn practical techniques for reducing friction, building understanding, and creating supportive dialogue at home.

5 min read

Communication Strategies for Neurodivergent Youth and Their Families

Communication breakdowns between neurodivergent youth and their families aren't failures of love or effort—they're mismatches in processing styles,...

READ NOW
B2B email marketing to autistic decision-makers requires directness, specificity, and information density. Learn communication styles that improve engagement and conversion rates.

7 min read

B2B Email Marketing: Communication Styles That Work for Autistic Decision-Makers

Your carefully crafted email sequence uses proven persuasion techniques: social proof, strategic ambiguity, relationship building, and emotional...

READ NOW
Marketing conferences to autistic professionals requires practical accessibility beyond ADA compliance. Sensory considerations, communication clarity, and social structure matter more than legal requirements.

4 min read

Conference Marketing to Autistic Professionals

Your conference website promises "inclusive environment" and "accessible venue." You've checked the ADA compliance boxes. And autistic professionals...

READ NOW
Autistic business leaders approach procurement through systematic analysis rather than relationship-driven sales tactics. Understanding this decision-making framework improves vendor success rates.

9 min read

Procurement Decisions by Autistic Business Leaders: Logic Over Persuasion

The enterprise software salesperson deployed every trick in the book: rapport building, strategic scarcity, emotional appeals about "partnership,"...

READ NOW
Sports teams offer sensory-friendly games but ignore the executive function, information processing, and social navigation challenges that prevent autistic fans from attending. Here's what actual accessibility requires beyond turning down the volume.

5 min read

Sports Marketing and Autism: Fan Engagement Beyond Sensory Considerations

The NBA team announced their sensory-friendly game night with considerable fanfare. Lower volume on the PA system. Reduced lighting effects. Quiet...

READ NOW
Religious autism outreach often relies on healing narratives and charity frameworks that alienate neurodivergent communities. Here's how to market spiritual accessibility that centers autistic dignity and full participation instead.

4 min read

Religious Marketing and Autism: Spiritual Community Outreach Strategies

The church bulletin announced a new sensory-friendly service with genuine excitement—dimmed lights, reduced music volume, fidget tools available, no...

READ NOW
Discover effective strategies for marketing autism services and products to rural neurodivergent communities, addressing unique barriers and creating inclusive outreach approaches.

4 min read

Rural Marketing: Reaching Underserved Neurodivergent Communities

Rural autism communities face distinct challenges that urban-focused marketing strategies often miss. Geographic isolation, limited resources, and...

READ NOW
Learn how to effectively market to autistic women entrepreneurs by understanding their unique business approaches, communication preferences, and decision-making processes.

3 min read

Autistic Women Entrepreneurs: Marketing to Female ND Business Owners

The entrepreneurial landscape includes a significant but often overlooked demographic: autistic women business owners. These entrepreneurs bring...

READ NOW
Explore how LGBTQ+ and autistic identities intersect in consumer behavior. Learn why traditional marketing fails this community and discover authentic approaches that build genuine brand loyalty.

6 min read

LGBTQ+ and Autistic: Intersectional Marketing Approaches

Maya stares at the Pride collection display in Target, feeling simultaneously seen and invisible.

READ NOW
Discover how aging impacts autistic sensory processing and learn marketing strategies that authentically serve this overlooked demographic with evolving needs.

6 min read

Marketing to Autistic Seniors: Aging and Changing Sensory Needs

Temple Grandin, born in 1947, didn't receive her autism diagnosis until age 50. She's now 77, representing a vast population of autistic seniors who...

READ NOW
Discover how food marketers can authentically engage autistic consumers by understanding sensory processing differences and moving beyond limiting ARFID stereotypes.

6 min read

Food Marketing to Autistic Palates: Beyond ARFID Assumptions

Walk into any marketing meeting about autism and food, and someone will inevitably mention "safe foods"—usually crackers, plain pasta, or chicken...

READ NOW