MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Customer retention

Rejection sensitivity prevents autistic consumers from contacting customer service even when they need help. Learn why self-service options aren't just convenient—they're essential accessibility features.

6 min read

Rejection Sensitivity and Customer Service: When Autistic Consumers Won't Ask for Help

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 12, 2026 8:00:00 AM

An autistic customer receives a damaged product. It's clearly defective—missing parts, incorrect color, doesn't function. They're eligible for...

Sales Neurodivergence Customer retention Customer experience
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Discover new KPIs that capture autistic and ADHD user behaviors to optimize campaigns for the growing neurodivergent market.

4 min read

New KPIs for Neurodivergent Engagement

Picture of Writing Team Writing Team: May 26, 2025 2:43:51 PM

Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...

Neurodivergence Data Customer retention
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Learn why authentic autistic testimonials matter for meaningful product development and marketing in an increasingly neurodiversity-conscious marketplace.

9 min read

Consumer Testimonials from Autistic Perspectives

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 8, 2025 4:13:43 PM

When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...

Autism Neurodivergence Product marketing Customer retention
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Discover how subscription box models can transform shopping for neurodivergent customers by providing predictability, reducing sensory overwhelm, and creating positive experiences.

9 min read

Subscription Box Models for Neurodivergent Customers: Building Predictability into Shopping

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 24, 2025 3:06:47 PM

In the labyrinth of modern retail, few experiences can be as simultaneously essential and overwhelming as shopping. For the estimated one in seven...

Branding Autism Customer retention
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