MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Branding

Autistic consumers build their lives around specific products and experience genuine distress when they're reformulated or discontinued. Learn why product consistency creates fierce brand loyalty.

5 min read

Samefood Marketing: The Neurodivergent Demand for Exact Product Replication

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 5, 2026 8:00:01 AM

An autistic adult finds the perfect black t-shirt. The fabric weight is exactly right. The neck opening doesn't trigger sensory issues. The fit is...

Branding Neurodivergence Product marketing
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Sound logos and audio branding can trigger sensory overload in autistic consumers. Learn why acoustic branding needs volume control, frequency consideration, and silent alternatives.

6 min read

Acoustic Branding for Autism: When Sound Logos Cause Shutdowns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 29, 2025 7:00:00 AM

You open Netflix. Ta-dum. You boot up your Xbox. Startup chime. You visit a website. Autoplay video with sudden music. You receive a notification....

Branding Autism Audio
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Face-blind consumers can't recognize celebrity endorsers or brand spokespeople. Learn why prosopagnosia demands logo-first brand recognition strategies that don't rely on faces.

4 min read

Prosopagnosia in Brand Recognition: Marketing to Face-Blind Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 22, 2025 8:00:01 AM

Your brand ambassador just posted to their 2 million followers. The engagement is strong. The comments are glowing. And a significant portion of your...

Branding Sales Autism Product marketing
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Autism-friendly tourism generates billions in revenue for brands that understand accommodation. Discover what travel and leisure leaders are doing right—and what it means for your industry.

4 min read

The Growth of Autism-Friendly Travel and Leisure: What Brands Can Learn

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:24:53 PM

The theme park announced "sensory-friendly hours" and expected modest attendance. They prepared for a few hundred guests who needed accommodation.

Branding Autism Travel
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Discover how brands can authentically represent autistic individuals in advertising—moving beyond stereotypes to build genuine trust with the autism community and allies

5 min read

Authentic Representation of Autistic Individuals in Advertising

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 7:00:02 AM

Let's talk about the advertising industry's autism problem.

Branding Autism Neurodivergence Advertising
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Learn how autistic entrepreneurs can build authentic authority through expertise-driven brand ambassador strategies that leverage systematic thinking and deep knowledge without requiring neurotypical performance.

6 min read

Autistic Entrepreneurs as Brand Ambassadors

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 3, 2025 8:00:02 AM

The prevailing wisdom in personal branding tells entrepreneurs to be everywhere: speaking at conferences, hosting networking events, appearing on...

Branding Autism Influencers Entrepreneurs
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Autistic consumers buy luxury goods for sensory quality and production consistency—not social status. Here's why high-end brands should market craftsmanship through neurodivergent value propositions instead of exclusivity alone.

6 min read

Autism and Luxury Brands: Sensory Quality vs. Social Status

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:01 AM

A client told us about her autistic teenage son who refused to wear anything except one specific designer sweater. Not because of the brand name—he...

Branding Neurodivergence Sensory
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Discover how ADHD hyperfocus creates the most passionate brand advocates. Learn why neurodivergent consumers drive viral trends and how to earn their obsessive loyalty.

6 min read

Hyperfocus Marketing: When ADHD Consumers Become Brand Obsessed

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jun 30, 2025 10:41:39 AM

The same neurochemical mechanism that makes ADHD brains struggle with boring tasks creates something marketers dream about but rarely achieve:...

Branding ADHD
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Learn why brands like McDonald's build extraordinary loyalty through predictability, routine, and transparent communication—turning sensory consistency into lasting brand relationships.

4 min read

Predictability, i.e., How to Build Brand Loyalty Among Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 31, 2025 3:17:33 PM

We often underestimate the power of predictability in consumer experiences. For autistic individuals, this predictability isn't merely...

Branding Autism Product marketing
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Discover how subscription box models can transform shopping for neurodivergent customers by providing predictability, reducing sensory overwhelm, and creating positive experiences.

9 min read

Subscription Box Models for Neurodivergent Customers: Building Predictability into Shopping

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 24, 2025 3:06:47 PM

In the labyrinth of modern retail, few experiences can be as simultaneously essential and overwhelming as shopping. For the estimated one in seven...

Branding Autism Customer retention
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Learn strategies to embrace your strengths, communicate effectively, reduce masking, and connect with the right clients through genuine marketing.

4 min read

Personal Branding for Neurodivergent (ADHD or Autistic) Professionals

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 31, 2025 5:30:27 PM

Personal branding can be daunting for anyone, but for neurodivergent professionals, it comes with unique challenges. Communication struggles,...

Branding Autism Personas
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Creating sensory-friendly brand identities represents more than just good design practice....

3 min read

Sensory-Friendly Branding

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 5, 2024 2:18:31 PM

The intersection of neurodiversity and brand design represents one of the most overlooked opportunities in modern marketing. While many brands focus...

Branding Autism Sensory
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For brands, moving beyond tokenism to embrace genuine neurodivergent representation is an opportunity....

5 min read

The Pitfalls of Tokenism: Building Genuine Neurodivergent Representation

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 29, 2024 6:44:06 PM

In today’s socially conscious world, many brands recognize the importance of inclusive representation in their messaging and campaigns. However, when...

Branding Autism Neurodivergence
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These apps exemplify the potential for technology to empower neurodivergent users.

6 min read

Apps for Adults with Autism Spectrum Disorders

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 26, 2024 6:00:00 AM

Technology has significantly impacted the lives of neurodivergent individuals, providing tools that enhance communication, organization, and daily...

Branding Autism Neurodivergence
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Discover strategies for autism-friendly branding to connect with the ASD community and build inclusive brands.

3 min read

Branding and Autism: Shaping Brands that Appeal to the ASD Community

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 1, 2024 2:26:27 PM

In today's diverse and inclusive marketplace, brands are increasingly recognizing the importance of connecting with the autism spectrum disorder...

Branding Autism
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