MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Branding

Learn why brands like McDonald's build extraordinary loyalty through predictability, routine, and transparent communication—turning sensory consistency into lasting brand relationships.

4 min read

Predictability, i.e., How to Build Brand Loyalty Among Autistic Consumers

We often underestimate the power of predictability in consumer experiences. For autistic individuals, this predictability isn't merely...

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Discover how subscription box models can transform shopping for neurodivergent customers by providing predictability, reducing sensory overwhelm, and creating positive experiences.

9 min read

Subscription Box Models for Neurodivergent Customers: Building Predictability into Shopping

In the labyrinth of modern retail, few experiences can be as simultaneously essential and overwhelming as shopping. For the estimated one in seven...

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Learn strategies to embrace your strengths, communicate effectively, reduce masking, and connect with the right clients through genuine marketing.

4 min read

Personal Branding for Neurodivergent (ADHD or Autistic) Professionals

Personal branding can be daunting for anyone, but for neurodivergent professionals, it comes with unique challenges. Communication struggles,...

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Creating sensory-friendly brand identities represents more than just good design practice....

3 min read

Sensory-Friendly Branding

The intersection of neurodiversity and brand design represents one of the most overlooked opportunities in modern marketing. While many brands focus...

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For brands, moving beyond tokenism to embrace genuine neurodivergent representation is an opportunity....

5 min read

The Pitfalls of Tokenism: Building Genuine Neurodivergent Representation

In today’s socially conscious world, many brands recognize the importance of inclusive representation in their messaging and campaigns. However, when...

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These apps exemplify the potential for technology to empower neurodivergent users.

6 min read

Apps for Adults with Autism Spectrum Disorders

Technology has significantly impacted the lives of neurodivergent individuals, providing tools that enhance communication, organization, and daily...

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Discover strategies for autism-friendly branding to connect with the ASD community and build inclusive brands.

3 min read

Branding and Autism: Shaping Brands that Appeal to the ASD Community

In today's diverse and inclusive marketplace, brands are increasingly recognizing the importance of connecting with the autism spectrum disorder...

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