MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Influencers

Autistic influencer marketing fails when it exploits disability for inspiration. Success comes from leveraging genuine expertise and special interest authority in niche communities.

5 min read

Autistic Influencer Marketing: Beyond Inspiration Porn to Actual Authority

A makeup brand partners with an autistic influencer. The campaign shows her overcoming challenges to apply lipstick. The narrative centers on her...

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Learn how autistic entrepreneurs can build authentic authority through expertise-driven brand ambassador strategies that leverage systematic thinking and deep knowledge without requiring neurotypical performance.

6 min read

Autistic Entrepreneurs as Brand Ambassadors

The prevailing wisdom in personal branding tells entrepreneurs to be everywhere: speaking at conferences, hosting networking events, appearing on...

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