4 min read
AI Chatbots vs. Autistic Communication: Why Current Models Fail
Artificial intelligence chatbots have become the front line of customer service for millions of businesses worldwide. Yet these systems consistently...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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4 min read
Artificial intelligence chatbots have become the front line of customer service for millions of businesses worldwide. Yet these systems consistently...
4 min read
We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...
4 min read
Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...
4 min read
She's been called "scatter-brained," "too sensitive," and "just anxious." She impulse-buys organizational systems that never work, cycles through...
3 min read
Neurodivergent creators are quietly revolutionizing the digital economy, turning their unique perspectives into thriving businesses while working...
4 min read
The traditional parenting playbook doesn't work when your family's brains are wired differently. Neurodivergent parents raising neurodivergent...
5 min read
While marketing often focuses on what autistic consumers need accommodated, we rarely ask what they offer. This oversight costs us profound insights....
4 min read
Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...
4 min read
Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...
3 min read
The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...
9 min read
When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...
8 min read
The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...
8 min read
For most people, finding a coffee shop or restaurant is as simple as opening a maps app and selecting the nearest option. But for individuals on the...
4 min read
We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...
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We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...
4 min read
We often underestimate the power of predictability in consumer experiences. For autistic individuals, this predictability isn't merely...
9 min read
In the labyrinth of modern retail, few experiences can be as simultaneously essential and overwhelming as shopping. For the estimated one in seven...
6 min read
In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...
5 min read
In the hushed study of a podcast listener, headphones snugly in place, two radically different experiences unfold depending on neurotype. For the...
4 min read
True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...