MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autism

Explore why AI chatbots struggle with autistic communication patterns and discover how businesses can design more inclusive conversational AI that serves neurodivergent users effectively.

4 min read

AI Chatbots vs. Autistic Communication: Why Current Models Fail

Artificial intelligence chatbots have become the front line of customer service for millions of businesses worldwide. Yet these systems consistently...

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Discover how proprioception—the often-ignored sixth sense—shapes customer behavior. Learn practical strategies for designing marketing experiences that honor different body awareness styles and unlock underserved market segments.

4 min read

Proprioceptive Marketing: Brands That Understand Body Awareness Differences

We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...

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Explore how interoception—awareness of internal body signals—shapes autistic shopping behavior. Discover practical strategies for creating retail experiences that support different styles of internal awareness and decision-making.

4 min read

Interoception and Consumer Decisions: How Internal Body Signals Affect Autistic Shopping

Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...

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Uncover how diagnostic bias has created invisible ADHD female consumers. Learn why traditional market research misses women with ADHD and how to reach this underserved demographic.

4 min read

The ADHD Female Consumer: Addressing Diagnostic Bias in Market Research

She's been called "scatter-brained," "too sensitive," and "just anxious." She impulse-buys organizational systems that never work, cycles through...

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Discover how neurodivergent creators are reshaping the digital economy. Learn about the unique needs of ND entrepreneurs and the tools driving their success in content creation.

3 min read

The Neurodivergent Creator Economy

Neurodivergent creators are quietly revolutionizing the digital economy, turning their unique perspectives into thriving businesses while working...

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Explore the unique consumer patterns of neurodivergent families. Learn how ND parents navigate product choices while raising ND children, and what marketers need to understand about this growing demographic.

4 min read

Neurodivergent Parent Marketing: Advertising to ND Adults Raising ND Children

The traditional parenting playbook doesn't work when your family's brains are wired differently. Neurodivergent parents raising neurodivergent...

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Discover how autistic pattern recognition abilities can transform product design and development.

5 min read

Pattern Recognition as a Marketing Tool

While marketing often focuses on what autistic consumers need accommodated, we rarely ask what they offer. This oversight costs us profound insights....

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Discover why surprise marketing tactics alienate autistic consumers and how predictable, transparent communication builds stronger brand relationships with neurodivergent audiences.

4 min read

Predictability Matters More Than Novelty to Many Autistic Consumers

Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...

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Discover communication strategies, rollout approaches, and design principles that honor neurodivergent needs while driving adoption.

4 min read

Addressing Change Aversion in Product Updates: Marketing New Features to Autistic Users

Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...

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Discover how the happiness-desire dichotomy transforms when marketing to neurodivergent consumers.

3 min read

What Are Marketers Really Selling to Neurodivergent Audiences?

The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...

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Learn why authentic autistic testimonials matter for meaningful product development and marketing in an increasingly neurodiversity-conscious marketplace.

9 min read

Consumer Testimonials from Autistic Perspectives

When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...

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Discover evidence-based strategies for crafting crisis communications that effectively reach autistic individuals. Learn how to adapt messaging, reduce anxiety, and ensure vital information is accessible to neurodivergent audiences during emergencies and uncertain times.

8 min read

Crisis Communication for Autistic Audiences

The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...

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Discover how businesses are using geo-targeting technology to help neurodivergent individuals locate sensory-friendly environments.

8 min read

Geo-targeting for Sensory-Friendly Businesses: Help Neurodivergent Customers Find Safe Spaces

For most people, finding a coffee shop or restaurant is as simple as opening a maps app and selecting the nearest option. But for individuals on the...

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Learn practical frameworks for designing sensory-considerate direct mail that respects neurodivergent preferences while driving deeper engagement and brand loyalty.

4 min read

Tactile Marketing Materials: When Physical Mail Campaigns Better Serve Autistic Customers

We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...

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Learn practical frameworks for creating inclusive content that resonates across neurological differences while driving deeper engagement and brand loyalty.

4 min read

Minimalist vs. Detailed Marketing: Finding the Balance for Neurodivergent Audiences

We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...

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Learn why brands like McDonald's build extraordinary loyalty through predictability, routine, and transparent communication—turning sensory consistency into lasting brand relationships.

4 min read

Predictability, i.e., How to Build Brand Loyalty Among Autistic Consumers

We often underestimate the power of predictability in consumer experiences. For autistic individuals, this predictability isn't merely...

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Discover how subscription box models can transform shopping for neurodivergent customers by providing predictability, reducing sensory overwhelm, and creating positive experiences.

9 min read

Subscription Box Models for Neurodivergent Customers: Building Predictability into Shopping

In the labyrinth of modern retail, few experiences can be as simultaneously essential and overwhelming as shopping. For the estimated one in seven...

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Discover how to adapt your color strategy for consumers with sensory processing differences.

6 min read

Color Psychology for Consumers with Sensory Sensitivities

In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...

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Learn how to address auditory processing differences with clear audio production, thoughtful content structure, and inclusive marketing approaches that reach neurodivergent audiences.

5 min read

Audio Marketing for Autistic Audiences

In the hushed study of a podcast listener, headphones snugly in place, two radically different experiences unfold depending on neurotype. For the...

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Learn practical strategies for accommodating diverse sensory needs to expand your audience reach, increase engagement, and build brand loyalty with neurodivergent users.

4 min read

Sensory-Friendly Website Design

True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...

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