MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autism

Smart home technology gives autistic users unprecedented control over sensory environments. Here's how brands can market adaptive technology authentically.

7 min read

Smart Home Marketing for Autism: Technology That Adapts to Sensory Needs

Neurodivergence Writing Team: Nov 11, 2025 10:49:56 AM

A 32-year-old autistic software developer showed me his smart home setup last year.

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Traditional marketing ROI misses the value of autism-inclusive strategies. Here are the metrics that actually capture returns from neurodivergent-focused marketing.

6 min read

ROI Measurement in Autism-Inclusive Marketing

Neurodivergence Writing Team: Nov 11, 2025 10:33:39 AM

A VP of Marketing at a mid-sized e-commerce company presented quarterly results to her board last month.

Autism Data Digital marketing

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Autistic consumers have $791 billion in spending power—but most brands misread their needs. Here's how social listening reveals what traditional research misses.

5 min read

Social Listening for Autism Communities: Understanding Unspoken Preferences

Neurodivergence Writing Team: Nov 11, 2025 10:27:58 AM

A major clothing retailer spent $200,000 on focus groups to understand why their "sensory-friendly" clothing line wasn't selling.

Autism Community Digital marketing

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Discover how autism-informed A/B testing reveals response patterns that traditional conversion optimization misses. Learn to design tests that capture neurodivergent user preferences and buying behaviors.

4 min read

Autism-Informed A/B Testing: Beyond Neurotypical Response Patterns

Neurodivergence Writing Team: Nov 10, 2025 8:00:01 AM

Every A/B test you've ever run makes an invisible assumption: that your audience processes information, makes decisions, and responds to persuasion...

Autism Email Marketing A/B Testing

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Learn how autistic users exhibit distinct visual attention patterns in heat mapping data. Discover three examples of different browsing behaviors and compare Hotjar, Crazy Egg, and Microsoft Clarity for tracking neurodivergent user experiences.

4 min read

Heat Mapping Autistic User Behavior: Different Visual Attention Patterns

Neurodivergence Writing Team: Nov 10, 2025 8:00:00 AM

Your heat maps are lying to you. Not intentionally, but by showing you aggregate user behavior that assumes everyone processes visual information the...

Autism Website User Experience

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Discover how autistic consultants can leverage their unique cognitive strengths in service marketing through expertise-based positioning. Learn authentic strategies that align with autistic communication styles and professional values.

4 min read

Autistic Consultants and Service Marketing: Expertise-Based Positioning

Neurodivergence Writing Team: Nov 3, 2025 8:00:03 AM

The traditional playbook for marketing consulting services reads like a neurotypical social performance guide: network relentlessly, master small...

Autism Consulting Messaging

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6 min read

Autistic Entrepreneurs as Brand Ambassadors

Neurodivergence Writing Team: Nov 3, 2025 8:00:02 AM

The prevailing wisdom in personal branding tells entrepreneurs to be everywhere: speaking at conferences, hosting networking events, appearing on...

Branding Autism Influencers Entrepreneurs

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Learn how to design content that accommodates sensory processing differences. Discover practical strategies for creating accessible, comfortable reading experiences for neurodivergent audiences.

4 min read

Content Design for Sensory-Friendly Reading Experiences

Neurodivergence Writing Team: Oct 27, 2025 8:00:03 AM

Most content creators design for the average reader—assuming standard processing speeds, typical attention spans, and neurotypical sensory responses....

Content strategy Autism Sensory Design

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B2B email marketing to autistic decision-makers requires directness, specificity, and information density. Learn communication styles that improve engagement and conversion rates.

7 min read

B2B Email Marketing: Communication Styles That Work for Autistic Decision-Makers

Neurodivergence Writing Team: Oct 20, 2025 8:00:02 AM

Your carefully crafted email sequence uses proven persuasion techniques: social proof, strategic ambiguity, relationship building, and emotional...

Autism Email Marketing B2B Marketing

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Autistic business leaders approach procurement through systematic analysis rather than relationship-driven sales tactics. Understanding this decision-making framework improves vendor success rates.

9 min read

Procurement Decisions by Autistic Business Leaders: Logic Over Persuasion

Neurodivergence Writing Team: Oct 20, 2025 8:00:00 AM

The enterprise software salesperson deployed every trick in the book: rapport building, strategic scarcity, emotional appeals about "partnership,"...

Autism B2B Marketing Procurement

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Sports teams offer sensory-friendly games but ignore the executive function, information processing, and social navigation challenges that prevent autistic fans from attending. Here's what actual accessibility requires beyond turning down the volume.

5 min read

Sports Marketing and Autism: Fan Engagement Beyond Sensory Considerations

Neurodivergence Writing Team: Oct 13, 2025 8:00:00 AM

The NBA team announced their sensory-friendly game night with considerable fanfare. Lower volume on the PA system. Reduced lighting effects. Quiet...

Niche marketing Autism Community

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Religious autism outreach often relies on healing narratives and charity frameworks that alienate neurodivergent communities. Here's how to market spiritual accessibility that centers autistic dignity and full participation instead.

4 min read

Religious Marketing and Autism: Spiritual Community Outreach Strategies

Neurodivergence Writing Team: Oct 9, 2025 4:57:29 PM

The church bulletin announced a new sensory-friendly service with genuine excitement—dimmed lights, reduced music volume, fidget tools available, no...

Niche marketing Autism

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Stock photography reduces autism to puzzle pieces and isolation. Here's why those visual stereotypes harm representation—and what authentic autism imagery should show instead.

3 min read

Autism Representation in Stock Photography: Moving Beyond Stereotypes

Writing Team: Oct 9, 2025 4:52:43 PM

We spent forty minutes scrolling through a major stock photography platform searching for autism-related images. The results followed a depressingly...

Art Autism Creative

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Explore how autistic immigrants navigate consumer choices through cultural adaptation and sensory needs. Discover what brands must understand about this overlooked market segment's unique decision-making patterns.

5 min read

Autistic Immigrant Consumer Behavior: Cultural Navigation and Brand Trust

Neurodivergence Writing Team: Sep 15, 2025 8:00:00 AM

Marketing research has a blind spot.

Autism Neurodivergence

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Discover how aging impacts autistic sensory processing and learn marketing strategies that authentically serve this overlooked demographic with evolving needs.

6 min read

Marketing to Autistic Seniors: Aging and Changing Sensory Needs

Neurodivergence Writing Team: Sep 8, 2025 8:00:00 AM

Temple Grandin, born in 1947, didn't receive her autism diagnosis until age 50. She's now 77, representing a vast population of autistic seniors who...

Autism Sensory Communication Seniors

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Discover how food marketers can authentically engage autistic consumers by understanding sensory processing differences and moving beyond limiting ARFID stereotypes.

6 min read

Food Marketing to Autistic Palates: Beyond ARFID Assumptions

Neurodivergence Writing Team: Sep 8, 2025 8:00:00 AM

Walk into any marketing meeting about autism and food, and someone will inevitably mention "safe foods"—usually crackers, plain pasta, or chicken...

Niche marketing Autism Food marketing

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1 in 36 consumers experience texture differently due to autism. The fashion industry ignores this $87 billion market by focusing only on visual appeal. Here's how tactile-first design changes everything.

5 min read

Fashion Industry and Autism: Texture, Tags, and Tactile Marketing

Neurodivergence Writing Team: Sep 1, 2025 8:00:00 AM

The fashion industry sells with images. But for millions of autistic consumers, touch determines everything.

Marketing Autism

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The autistic travel market represents $13 billion in spending power, but the industry still focuses on basic sensory accommodations. Here's what autistic travelers actually need and want.

4 min read

Autistic Travel Consumer Behavior: Beyond Sensory-Friendly Accommodations

Neurodivergence Writing Team: Sep 1, 2025 8:00:00 AM

The travel industry thinks it understands autistic consumers. Quiet rooms. Soft lighting. Noise-canceling headphones.

Autism Digital marketing

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Explore why AI chatbots struggle with autistic communication patterns and discover how businesses can design more inclusive conversational AI that serves neurodivergent users effectively.

4 min read

AI Chatbots vs. Autistic Communication: Why Current Models Fail

Neurodivergence Writing Team: Aug 25, 2025 8:00:00 AM

Artificial intelligence chatbots have become the front line of customer service for millions of businesses worldwide. Yet these systems consistently...

Autism Chatbot

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Discover how proprioception—the often-ignored sixth sense—shapes customer behavior. Learn practical strategies for designing marketing experiences that honor different body awareness styles and unlock underserved market segments.

4 min read

Proprioceptive Marketing: Brands That Understand Body Awareness Differences

Neurodivergence Writing Team: Aug 18, 2025 8:00:00 AM

We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...

Autism Sensory

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