MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autism

Learn how autistic consumer shutdown and recovery cycles create unique purchasing patterns that smart brands can anticipate and serve more effectively.

4 min read

Marketing During Overwhelm and Recovery Periods

Neurodivergence Writing Team: Dec 1, 2025 7:59:59 AM

Your marketing calendar assumes consistent purchasing capacity throughout the year.

Marketing Autism Communication

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Discover how understanding stimming behavior can help brands create products and experiences that serve the growing neurodivergent consumer market more effectively.

3 min read

Stimming as Product Interaction: How Autistic Consumers Engage with Tactile Brands

Neurodivergence Writing Team: Dec 1, 2025 7:59:59 AM

There's a massive consumer segment that evaluates your products on criteria you're not even measuring.

Autism Product marketing

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Traditional sensory marketing overwhelms neurodivergent customers. Discover how autism-friendly retail design creates inclusive experiences that benefit everyone while expanding your customer base.

4 min read

Sensory Marketing and Autism-Friendly Retail Experiences

Neurodivergence Writing Team: Nov 24, 2025 1:25:13 PM

Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...

Autism Neurodivergence Sensory Retail

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Autism-friendly tourism generates billions in revenue for brands that understand accommodation. Discover what travel and leisure leaders are doing right—and what it means for your industry.

4 min read

The Growth of Autism-Friendly Travel and Leisure: What Brands Can Learn

Neurodivergence Writing Team: Nov 24, 2025 1:24:53 PM

The theme park announced "sensory-friendly hours" and expected modest attendance. They prepared for a few hundred guests who needed accommodation.

Branding Autism Travel

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Discover how brands can authentically represent autistic individuals in advertising—moving beyond stereotypes to build genuine trust with the autism community and allies

5 min read

Authentic Representation of Autistic Individuals in Advertising

Neurodivergence Writing Team: Nov 17, 2025 7:00:02 AM

Let's talk about the advertising industry's autism problem.

Branding Autism Neurodivergence Advertising

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Autistic consumers are disproportionately concerned about sustainability—but greenwashing is instantly detected. Here's how to market authentically to this audience.

5 min read

Sustainable Marketing and Autism: Environmental Consciousness in ND Communities

Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

A sustainability manager at a consumer goods company showed me their new "eco-friendly" packaging campaign. Glossy materials featured green leaves,...

Autism Environment Digital marketing

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Virtual worlds offer autistic consumers the sensory control and social flexibility physical spaces can't. Here's how brands can show up authentically.

4 min read

Marketing for Autism: Virtual Worlds as Safe Spaces

Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

A 23-year-old autistic woman told me she does 90% of her socializing in VRChat, a virtual reality platform.

Marketing Niche marketing Autism Neurodivergence

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Smart home technology gives autistic users unprecedented control over sensory environments. Here's how brands can market adaptive technology authentically.

7 min read

Smart Home Marketing for Autism: Technology That Adapts to Sensory Needs

Neurodivergence Writing Team: Nov 11, 2025 10:49:56 AM

A 32-year-old autistic software developer showed me his smart home setup last year.

Autism Neurodivergence Technology AI technology

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Traditional marketing ROI misses the value of autism-inclusive strategies. Here are the metrics that actually capture returns from neurodivergent-focused marketing.

6 min read

ROI Measurement in Autism-Inclusive Marketing

Neurodivergence Writing Team: Nov 11, 2025 10:33:39 AM

A VP of Marketing at a mid-sized e-commerce company presented quarterly results to her board last month.

Autism Data Digital marketing

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Autistic consumers have $791 billion in spending power—but most brands misread their needs. Here's how social listening reveals what traditional research misses.

5 min read

Social Listening for Autism Communities: Understanding Unspoken Preferences

Neurodivergence Writing Team: Nov 11, 2025 10:27:58 AM

A major clothing retailer spent $200,000 on focus groups to understand why their "sensory-friendly" clothing line wasn't selling.

Autism Community Digital marketing

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Discover how autism-informed A/B testing reveals response patterns that traditional conversion optimization misses. Learn to design tests that capture neurodivergent user preferences and buying behaviors.

4 min read

Autism-Informed A/B Testing: Beyond Neurotypical Response Patterns

Neurodivergence Writing Team: Nov 10, 2025 8:00:01 AM

Every A/B test you've ever run makes an invisible assumption: that your audience processes information, makes decisions, and responds to persuasion...

Autism Email Marketing A/B Testing

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Learn how autistic users exhibit distinct visual attention patterns in heat mapping data. Discover three examples of different browsing behaviors and compare Hotjar, Crazy Egg, and Microsoft Clarity for tracking neurodivergent user experiences.

4 min read

Heat Mapping Autistic User Behavior: Different Visual Attention Patterns

Neurodivergence Writing Team: Nov 10, 2025 8:00:00 AM

Your heat maps are lying to you. Not intentionally, but by showing you aggregate user behavior that assumes everyone processes visual information the...

Autism Website User Experience

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Discover how autistic consultants can leverage their unique cognitive strengths in service marketing through expertise-based positioning. Learn authentic strategies that align with autistic communication styles and professional values.

4 min read

Autistic Consultants and Service Marketing: Expertise-Based Positioning

Neurodivergence Writing Team: Nov 3, 2025 8:00:03 AM

The traditional playbook for marketing consulting services reads like a neurotypical social performance guide: network relentlessly, master small...

Autism Consulting Messaging

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6 min read

Autistic Entrepreneurs as Brand Ambassadors

Neurodivergence Writing Team: Nov 3, 2025 8:00:02 AM

The prevailing wisdom in personal branding tells entrepreneurs to be everywhere: speaking at conferences, hosting networking events, appearing on...

Branding Autism Influencers Entrepreneurs

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Learn how to design content that accommodates sensory processing differences. Discover practical strategies for creating accessible, comfortable reading experiences for neurodivergent audiences.

4 min read

Content Design for Sensory-Friendly Reading Experiences

Neurodivergence Writing Team: Oct 27, 2025 8:00:03 AM

Most content creators design for the average reader—assuming standard processing speeds, typical attention spans, and neurotypical sensory responses....

Content strategy Autism Sensory Design

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B2B email marketing to autistic decision-makers requires directness, specificity, and information density. Learn communication styles that improve engagement and conversion rates.

7 min read

B2B Email Marketing: Communication Styles That Work for Autistic Decision-Makers

Neurodivergence Writing Team: Oct 20, 2025 8:00:02 AM

Your carefully crafted email sequence uses proven persuasion techniques: social proof, strategic ambiguity, relationship building, and emotional...

Autism Email Marketing B2B Marketing

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Autistic business leaders approach procurement through systematic analysis rather than relationship-driven sales tactics. Understanding this decision-making framework improves vendor success rates.

9 min read

Procurement Decisions by Autistic Business Leaders: Logic Over Persuasion

Neurodivergence Writing Team: Oct 20, 2025 8:00:00 AM

The enterprise software salesperson deployed every trick in the book: rapport building, strategic scarcity, emotional appeals about "partnership,"...

Autism B2B Marketing Procurement

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Sports teams offer sensory-friendly games but ignore the executive function, information processing, and social navigation challenges that prevent autistic fans from attending. Here's what actual accessibility requires beyond turning down the volume.

5 min read

Sports Marketing and Autism: Fan Engagement Beyond Sensory Considerations

Neurodivergence Writing Team: Oct 13, 2025 8:00:00 AM

The NBA team announced their sensory-friendly game night with considerable fanfare. Lower volume on the PA system. Reduced lighting effects. Quiet...

Niche marketing Autism Community

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Religious autism outreach often relies on healing narratives and charity frameworks that alienate neurodivergent communities. Here's how to market spiritual accessibility that centers autistic dignity and full participation instead.

4 min read

Religious Marketing and Autism: Spiritual Community Outreach Strategies

Neurodivergence Writing Team: Oct 9, 2025 4:57:29 PM

The church bulletin announced a new sensory-friendly service with genuine excitement—dimmed lights, reduced music volume, fidget tools available, no...

Niche marketing Autism

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Stock photography reduces autism to puzzle pieces and isolation. Here's why those visual stereotypes harm representation—and what authentic autism imagery should show instead.

3 min read

Autism Representation in Stock Photography: Moving Beyond Stereotypes

Writing Team: Oct 9, 2025 4:52:43 PM

We spent forty minutes scrolling through a major stock photography platform searching for autism-related images. The results followed a depressingly...

Art Autism Creative

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