MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autism

Learn practical frameworks for designing sensory-considerate direct mail that respects neurodivergent preferences while driving deeper engagement and brand loyalty.

4 min read

Tactile Marketing Materials: When Physical Mail Campaigns Better Serve Autistic Customers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Apr 10, 2025 12:18:51 PM

We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...

PR Marketing Autism Product marketing
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Learn practical frameworks for creating inclusive content that resonates across neurological differences while driving deeper engagement and brand loyalty.

4 min read

Minimalist vs. Detailed Marketing: Finding the Balance for Neurodivergent Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Apr 10, 2025 12:13:37 PM

We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...

Autism Website Design
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Learn why brands like McDonald's build extraordinary loyalty through predictability, routine, and transparent communication—turning sensory consistency into lasting brand relationships.

4 min read

Predictability, i.e., How to Build Brand Loyalty Among Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 31, 2025 3:17:33 PM

We often underestimate the power of predictability in consumer experiences. For autistic individuals, this predictability isn't merely...

Branding Autism Product marketing
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Discover how subscription box models can transform shopping for neurodivergent customers by providing predictability, reducing sensory overwhelm, and creating positive experiences.

9 min read

Subscription Box Models for Neurodivergent Customers: Building Predictability into Shopping

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 24, 2025 3:06:47 PM

In the labyrinth of modern retail, few experiences can be as simultaneously essential and overwhelming as shopping. For the estimated one in seven...

Branding Autism Customer retention
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Discover how to adapt your color strategy for consumers with sensory processing differences.

6 min read

Color Psychology for Consumers with Sensory Sensitivities

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 24, 2025 3:00:16 PM

In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...

Autism Psychology Sensory
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Learn how to address auditory processing differences with clear audio production, thoughtful content structure, and inclusive marketing approaches that reach neurodivergent audiences.

5 min read

Audio Marketing for Autistic Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 24, 2025 2:53:28 PM

In the hushed study of a podcast listener, headphones snugly in place, two radically different experiences unfold depending on neurotype. For the...

Podcast Autism Audio
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Learn practical strategies for accommodating diverse sensory needs to expand your audience reach, increase engagement, and build brand loyalty with neurodivergent users.

4 min read

Sensory-Friendly Website Design

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 18, 2025 10:45:24 AM

True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...

Marketing Autism Website
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Discover how AI-powered marketing tools can better serve neurodivergent users through inclusive algorithm design.

7 min read

Algorithmic Accessibility

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 10, 2025 5:01:16 PM

Artificial intelligence has transformed digital marketing, powering everything from personalized product recommendations to automated email...

Autism Technology
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Discover how to create truly inclusive marketing departments that harness the unique strengths of neurodivergent professionals.

5 min read

Building Inclusive Workplaces for Neurodivergent Marketing Talent

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 2, 2025 2:10:31 PM

marketing departments are increasingly recognizing that neurodivergent professionals bring unique perspectives and exceptional skills that can drive...

Autism Neurodivergence Culture
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Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Feb 9, 2025 2:50:47 PM

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....

Marketing Autism Neurodivergence Product marketing
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Discover why cognitive diversity drives creative excellence and how it reshapes problem-solving in modern marketing strategy.

3 min read

The Power of Neurodiversity in Creative Problem-Solving for Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Feb 9, 2025 2:46:42 PM

Marketing has long celebrated creativity as its driving force, yet our understanding of creative intelligence remains surprisingly narrow....

Marketing Autism Creative
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Learn strategies to embrace your strengths, communicate effectively, reduce masking, and connect with the right clients through genuine marketing.

4 min read

Personal Branding for Neurodivergent (ADHD or Autistic) Professionals

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 31, 2025 5:30:27 PM

Personal branding can be daunting for anyone, but for neurodivergent professionals, it comes with unique challenges. Communication struggles,...

Branding Autism Personas
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Learn effective strategies for marketing autism treatment programs with empathy and care.

3 min read

Autism Treatment Marketing: Connecting with Families

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 31, 2025 5:25:01 PM

Marketing an autism treatment facility requires more than promotional tactics—it demands empathy, understanding of the challenges faced by families,...

Marketing Childcare Marketing Autism
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The double empathy problem reminds us that effective marketing is a two-way street. Learn more here.

3 min read

The Double Empathy Problem and Why It Matters in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 19, 2025 2:59:18 PM

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....

Marketing Autism Psychology Emotion
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Want to make the world a better place for the neurodivergent? Consider partnering with larger organizations to bring fresh initiatives to the NDs in your life!

3 min read

Collaborating with Neurodivergent Organizations for Community-Driven Campaigns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 19, 2025 2:54:22 PM

In an age where inclusivity is a priority, working with neurodivergent organizations can empower communities and drive meaningful campaigns that...

Autism Neurodivergence Event marketing
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By using strategies like PPC, SEO, and CRO, you can ensure that families find your practice at the right moment, helping them access the care they need.

3 min read

Marketing an ABA Business

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 17, 2024 5:17:05 PM

Applied Behavior Analysis (ABA) therapy is a resource for families navigating autism spectrum disorder (ASD). However, even the most effective...

Autism Neurodivergence Professional services
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Virtual learning has the potential to revolutionize education for neurodivergent consumers

3 min read

Virtual Learning and Accessibility for Neurodivergent Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 3, 2024 5:25:35 PM

The rise of virtual learning has reshaped the educational landscape, offering flexible and innovative approaches to education. For neurodivergent...

Autism Neurodivergence Learning
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Marketing to autism parents requires a careful balance of sensitivity, authenticity, and evidence-based claims.

4 min read

Avoiding Dangerous Tropes

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 25, 2024 5:13:30 PM

Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...

Marketing Autism Neurodivergence
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Sensory-friendly product design goes beyond mere inclusivity; it’s about creating solutions that prioritize comfort and usability for all.

5 min read

Sensory Sensitivities in Product Research

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 18, 2024 7:30:00 AM

Product design often assumes a “one-size-fits-all” approach, but sensory sensitivities vary widely, especially among neurodivergent individuals. For...

Autism Product marketing Sensory
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The transformation of market research tools for neurodivergent representation reflects a broader shift in how we understand and value diverse perspectives.

5 min read

Marketing Research Tools for Neurodivergent Representation

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2024 8:30:00 AM

The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...

Marketing Autism Research
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