MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Discover why autistic consumers resist product upgrades and how brands can capture this market by marketing continuity, maintaining legacy products, and reducing transition costs.

3 min read

Transition Resistance: Why Autistic Consumers Won't Upgrade Even When It Makes Sense

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 8, 2025 8:00:01 AM

Your smartphone is three generations old. The camera is objectively worse. The battery dies by noon. Apps crash regularly.

Audience Autism Product marketing SaaS marketing
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Learn why autistic consumers' pattern recognition abilities expose performative disability marketing and how brands can build genuine accommodation that creates loyalty instead of backlash.

4 min read

Why Autistic Consumers See Through Performative Inclusivity

Picture of Writing Team Writing Team: Dec 8, 2025 7:59:59 AM

Your brand posted a puzzle piece graphic for Autism Awareness Month with the caption "We celebrate neurodiversity."

Audience Autism Neurodivergence Inclusivity
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Understand how AuDHD consumers navigate the tension between autism's need for predictability and ADHD's craving for stimulation, and how brands can serve both needs compassionately.

5 min read

The AuDHD Consumer Paradox: Craving Routine While Seeking Novelty

Picture of Writing Team Writing Team: Jul 11, 2025 10:37:58 AM

You're standing in Target, overwhelmed by the fluorescent lights and competing sensory inputs, desperately seeking the familiar comfort of your usual...

Audience ADHD
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Improving customer support for neurodivergent individuals isn’t just about creating inclusive experiences - learn more here.

5 min read

Customer Support: Improving Communication and Service Accessibility

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 25, 2024 6:44:50 PM

As awareness and understanding of neurodiversity grow, businesses are rethinking their customer support strategies to better serve neurodivergent...

Audience Autism
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