MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Sales

Time blindness causes autistic and ADHD consumers to miss sales deadlines despite genuine purchase intent. Learn why extended windows and smart reminders increase conversions.

4 min read

Time Blindness and Purchase Timing: Why Autistic Consumers Miss Sales and Deadlines

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 12, 2026 8:00:02 AM

Your flash sale ends in 24 hours. An autistic customer with ADHD sees the promotion Tuesday morning. They think, "I'll buy that tonight after work."

Sales Autism Psychology Behavioral economics
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Monotropism causes autistic shoppers to hyperfocus on single products rather than browse categories. Learn why

5 min read

The Monotropic Shopping Experience: Single-Focus Commerce vs. Browse Culture

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 12, 2026 8:00:01 AM

A neurotypical shopper visits your site looking for running shoes. They browse the running category, compare several models, check out hiking boots...

Sales Website Ecommerce Retail
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Rejection sensitivity prevents autistic consumers from contacting customer service even when they need help. Learn why self-service options aren't just convenient—they're essential accessibility features.

6 min read

Rejection Sensitivity and Customer Service: When Autistic Consumers Won't Ask for Help

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 12, 2026 8:00:00 AM

An autistic customer receives a damaged product. It's clearly defective—missing parts, incorrect color, doesn't function. They're eligible for...

Sales Neurodivergence Customer retention Customer experience
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Face-blind consumers can't recognize celebrity endorsers or brand spokespeople. Learn why prosopagnosia demands logo-first brand recognition strategies that don't rely on faces.

4 min read

Prosopagnosia in Brand Recognition: Marketing to Face-Blind Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 22, 2025 8:00:01 AM

Your brand ambassador just posted to their 2 million followers. The engagement is strong. The comments are glowing. And a significant portion of your...

Branding Sales Autism Product marketing
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Learn how ADHD executive function differences impact purchasing decisions. Discover marketing strategies that support working memory limitations for better consumer experiences.

4 min read

Executive Function and Consumer Behavior

Picture of Writing Team Writing Team: Jun 17, 2025 1:04:44 PM

Someone spends twenty minutes carefully selecting products, adding items worth $300 to their cart. Then they close the browser without buying...

Sales Psychology Behavior
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This guide explores how hidden fees and complex pricing create barriers and showcases brands with autism-friendly pricing models.

6 min read

Pricing Models: Clear Communication About Costs for Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 10, 2025 5:07:23 PM

For most consumers, unclear pricing is frustrating. For autistic consumers, it can be a complete barrier to purchase. While neurotypical shoppers...

Sales Neurodivergence Pricing
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For neurodivergent individuals, sensory overload can turn a shopping trip into a stressful experience.

3 min read

Rethinking Physical Retail Spaces for Neurodivergent Shoppers

Picture of Writing Team Writing Team: Nov 25, 2024 11:48:07 AM

As the retail landscape continues to evolve, inclusivity must remain at the forefront of innovation. While much attention has been given to...

Sales Neurodivergence
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