MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Customer experience

How autistic aquarium hobbyists drive precision innovation and create new market standards through systematic observation and technical expertise.

3 min read

Aquarium Marketing: How Autistic Communities Drive Precision Innovation

The aquarium industry has discovered something remarkable hiding in plain sight: autistic hobbyists aren't just passionate customers—they're the...

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Rejection sensitivity prevents autistic consumers from contacting customer service even when they need help. Learn why self-service options aren't just convenient—they're essential accessibility features.

6 min read

Rejection Sensitivity and Customer Service: When Autistic Consumers Won't Ask for Help

An autistic customer receives a damaged product. It's clearly defective—missing parts, incorrect color, doesn't function. They're eligible for...

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