MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Niche marketing

Explore how LGBTQ+ and autistic identities intersect in consumer behavior. Learn why traditional marketing fails this community and discover authentic approaches that build genuine brand loyalty.

6 min read

LGBTQ+ and Autistic: Intersectional Marketing Approaches

Maya stares at the Pride collection display in Target, feeling simultaneously seen and invisible.

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Discover how food marketers can authentically engage autistic consumers by understanding sensory processing differences and moving beyond limiting ARFID stereotypes.

6 min read

Food Marketing to Autistic Palates: Beyond ARFID Assumptions

Walk into any marketing meeting about autism and food, and someone will inevitably mention "safe foods"—usually crackers, plain pasta, or chicken...

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Explore sensory marketing: engage all 5 senses to boost brand appeal, create memorable experiences, and drive sales.

3 min read

Sensory Marketing: Engaging All Five Senses to Boost Brand Appeal

Businesses are constantly seeking innovative ways to capture consumer attention and create lasting brand impressions. Enter sensory marketing, a...

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Explore how autistic individuals navigate shopping challenges and strategies for a comfortable experience.

2 min read

How Autistic People Shop: Challenges and Strategies

Shopping can be a complex and overwhelming experience for many autistic individuals. From sensory overload to social interactions, the challenges are...

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Discover how to make your digital marketing more inclusive for neurodivergent consumers.

2 min read

Embracing Neurodiversity: A Guide to Inclusive Digital Marketing

As marketers, we're constantly seeking ways to connect with our audience, but are we truly reaching everyone? One group that often gets overlooked is...

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