MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Niche marketing

Virtual worlds offer autistic consumers the sensory control and social flexibility physical spaces can't. Here's how brands can show up authentically.

4 min read

Marketing for Autism: Virtual Worlds as Safe Spaces

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

A 23-year-old autistic woman told me she does 90% of her socializing in VRChat, a virtual reality platform.

Marketing Niche marketing Autism Neurodivergence
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Sports teams offer sensory-friendly games but ignore the executive function, information processing, and social navigation challenges that prevent autistic fans from attending. Here's what actual accessibility requires beyond turning down the volume.

5 min read

Sports Marketing and Autism: Fan Engagement Beyond Sensory Considerations

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 13, 2025 8:00:00 AM

The NBA team announced their sensory-friendly game night with considerable fanfare. Lower volume on the PA system. Reduced lighting effects. Quiet...

Niche marketing Autism Community
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Religious autism outreach often relies on healing narratives and charity frameworks that alienate neurodivergent communities. Here's how to market spiritual accessibility that centers autistic dignity and full participation instead.

4 min read

Religious Marketing and Autism: Spiritual Community Outreach Strategies

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 9, 2025 4:57:29 PM

The church bulletin announced a new sensory-friendly service with genuine excitement—dimmed lights, reduced music volume, fidget tools available, no...

Niche marketing Autism
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Explore how LGBTQ+ and autistic identities intersect in consumer behavior. Learn why traditional marketing fails this community and discover authentic approaches that build genuine brand loyalty.

6 min read

LGBTQ+ and Autistic: Intersectional Marketing Approaches

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 15, 2025 8:00:00 AM

Maya stares at the Pride collection display in Target, feeling simultaneously seen and invisible.

Niche marketing Neurodivergence Diversity
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Discover how food marketers can authentically engage autistic consumers by understanding sensory processing differences and moving beyond limiting ARFID stereotypes.

6 min read

Food Marketing to Autistic Palates: Beyond ARFID Assumptions

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 8, 2025 8:00:00 AM

Walk into any marketing meeting about autism and food, and someone will inevitably mention "safe foods"—usually crackers, plain pasta, or chicken...

Niche marketing Autism Food marketing
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Explore sensory marketing: engage all 5 senses to boost brand appeal, create memorable experiences, and drive sales.

3 min read

Sensory Marketing: Engaging All Five Senses to Boost Brand Appeal

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 1, 2024 2:12:22 PM

Businesses are constantly seeking innovative ways to capture consumer attention and create lasting brand impressions. Enter sensory marketing, a...

Niche marketing Autism
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Explore how autistic individuals navigate shopping challenges and strategies for a comfortable experience.

2 min read

How Autistic People Shop: Challenges and Strategies

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 1, 2024 1:45:57 PM

Shopping can be a complex and overwhelming experience for many autistic individuals. From sensory overload to social interactions, the challenges are...

Niche marketing Autism
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Discover how to make your digital marketing more inclusive for neurodivergent consumers.

2 min read

Embracing Neurodiversity: A Guide to Inclusive Digital Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 1, 2024 11:16:35 AM

As marketers, we're constantly seeking ways to connect with our audience, but are we truly reaching everyone? One group that often gets overlooked is...

Niche marketing Autism Neurodivergence
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