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MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Niche marketing

Explore sensory marketing: engage all 5 senses to boost brand appeal, create memorable experiences, and drive sales.

3 min read

Sensory Marketing: Engaging All Five Senses to Boost Brand Appeal

Businesses are constantly seeking innovative ways to capture consumer attention and create lasting brand impressions. Enter sensory marketing, a...

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Explore how autistic individuals navigate shopping challenges and strategies for a comfortable experience.

2 min read

How Autistic People Shop: Challenges and Strategies

Shopping can be a complex and overwhelming experience for many autistic individuals. From sensory overload to social interactions, the challenges are...

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Discover how to make your digital marketing more inclusive for neurodivergent consumers.

2 min read

Embracing Neurodiversity: A Guide to Inclusive Digital Marketing

As marketers, we're constantly seeking ways to connect with our audience, but are we truly reaching everyone? One group that often gets overlooked is...

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