MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autistic consumers have $791 billion in spending power—but most brands misread their needs. Here's how social listening reveals what traditional research misses.

5 min read

Social Listening for Autism Communities: Understanding Unspoken Preferences

Neurodivergence Writing Team: Nov 11, 2025 10:27:58 AM

A major clothing retailer spent $200,000 on focus groups to understand why their "sensory-friendly" clothing line wasn't selling.

Autism Community Digital marketing

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5 min read

Communication Strategies for Neurodivergent Youth and Their Families

Neurodivergence Writing Team: Oct 27, 2025 8:00:02 AM

Communication breakdowns between neurodivergent youth and their families aren't failures of love or effort—they're mismatches in processing styles,...

Neurodivergence Community Communication

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Sports teams offer sensory-friendly games but ignore the executive function, information processing, and social navigation challenges that prevent autistic fans from attending. Here's what actual accessibility requires beyond turning down the volume.

5 min read

Sports Marketing and Autism: Fan Engagement Beyond Sensory Considerations

Neurodivergence Writing Team: Oct 13, 2025 8:00:00 AM

The NBA team announced their sensory-friendly game night with considerable fanfare. Lower volume on the PA system. Reduced lighting effects. Quiet...

Niche marketing Autism Community

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Building neurodivergent-affirming online communities involves thoughtful planning, inclusive practices, and an ongoing commitment

2 min read

Creating Neurodivergent-Affirming Online Communities

Neurodivergence Writing Team: Dec 3, 2024 5:20:59 PM

The rise of online communities has provided a space for connection and support for people from all walks of life. For neurodivergent individuals,...

Neurodivergence Community

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