MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autistic brand communities follow different social rules than neurotypical spaces but generate fierce loyalty. Learn how to moderate neurodivergent fan communities effectively.

3 min read

Autistic Brand Communities: Different Social Rules, Same Loyalty Potential

The mechanical keyboard enthusiast forum has 50,000 members. Someone posts their new build. Within minutes, responses appear: "Those keycaps clash...

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Explore how masking fatigue affects AuDHD consumer behavior and discover marketing strategies that reduce cognitive load while respecting neurological exhaustion.

4 min read

Masking Fatigue and Consumer Choices: Marketing to Exhausted AuDHD Adults

By 3 PM on a Tuesday, Sarah has already performed neurotypical behavior for six hours straight. She's modulated her voice tone, suppressed her stims,...

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