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MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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ADHD

Explore how masking fatigue affects AuDHD consumer behavior and discover marketing strategies that reduce cognitive load while respecting neurological exhaustion.

4 min read

Masking Fatigue and Consumer Choices: Marketing to Exhausted AuDHD Adults

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jul 11, 2025 10:42:22 AM

By 3 PM on a Tuesday, Sarah has already performed neurotypical behavior for six hours straight. She's modulated her voice tone, suppressed her stims,...

Neurodivergence ADHD AUDHD
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Understand how AuDHD consumers navigate the tension between autism's need for predictability and ADHD's craving for stimulation, and how brands can serve both needs compassionately.

5 min read

The AuDHD Consumer Paradox: Craving Routine While Seeking Novelty

Picture of Writing Team Writing Team: Jul 11, 2025 10:37:58 AM

You're standing in Target, overwhelmed by the fluorescent lights and competing sensory inputs, desperately seeking the familiar comfort of your usual...

Audience ADHD
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Discover how ADHD hyperfocus creates the most passionate brand advocates. Learn why neurodivergent consumers drive viral trends and how to earn their obsessive loyalty.

6 min read

Hyperfocus Marketing: When ADHD Consumers Become Brand Obsessed

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jun 30, 2025 10:41:39 AM

The same neurochemical mechanism that makes ADHD brains struggle with boring tasks creates something marketers dream about but rarely achieve:...

Branding ADHD
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Discover how ADHD brains process rewards differently and why gamification creates exceptional customer loyalty. Learn dopamine-driven marketing strategies that work.

5 min read

Dopamine-Driven Marketing: Understanding ADHD Reward Systems

Picture of Writing Team Writing Team: Jun 30, 2025 10:36:35 AM

The brain of someone with ADHD operates like a high-performance engine running on premium fuel—dopamine—but with an inefficient fuel delivery system....

ADHD Digital marketing
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Discover how ADHD attention patterns are reshaping marketing strategy. Learn to design campaigns that work with hyperfocus and distractibility for better engagement.

3 min read

The ADHD Attention Economy: Marketing in 7-Second Windows

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jun 17, 2025 1:00:17 PM

Someone scrolls past 47 ads in 30 seconds, dismissing each with lightning speed. Then a single headline stops them cold. Three hours later, they've...

ADHD Digital marketing
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