MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Research

Explore how interoception—awareness of internal body signals—shapes autistic shopping behavior. Discover practical strategies for creating retail experiences that support different styles of internal awareness and decision-making.

4 min read

Interoception and Consumer Decisions: How Internal Body Signals Affect Autistic Shopping

Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...

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Uncover how diagnostic bias has created invisible ADHD female consumers. Learn why traditional market research misses women with ADHD and how to reach this underserved demographic.

4 min read

The ADHD Female Consumer: Addressing Diagnostic Bias in Market Research

She's been called "scatter-brained," "too sensitive," and "just anxious." She impulse-buys organizational systems that never work, cycles through...

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Looking ahead to 2025, the ASD therapeutics market is expected to continue its upward trajectory.

2 min read

Trends in the Autism Spectrum Therapeutics Market for 2025

The autism spectrum disorder (ASD) therapeutics market is experiencing significant growth, driven by increased awareness, advancements in treatment...

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The transformation of market research tools for neurodivergent representation reflects a broader shift in how we understand and value diverse perspectives.

5 min read

Marketing Research Tools for Neurodivergent Representation

The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...

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As companies seek to understand and support neurodivergent consumers, it’s essential to adopt ethical data collection practices.

5 min read

Ethical Research Practices for Marketing Insights

As more companies aim to understand and cater to neurodivergent consumers, ethical data collection practices are essential. Neurodivergent...

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The autism device market is experiencing robust growth, driven by technological innovations and increasing awareness of ASD.

3 min read

Autism Device Market Size

The autism device market has experienced significant growth in recent years, driven by increasing autism diagnosis rates, growing awareness, and...

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The autism services market, particularly within the realm of behavioral health services, is poised for continued growth as awareness, diagnoses, and treatment options expand.

3 min read

Autism Services Market: Behavioral Health Services

The autism services market, particularly focused on behavioral health services, is rapidly expanding as awareness and diagnosis rates increase...

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Neuromarketing study reveals how autism syndrome affects ad perception, with insights for inclusive marketing.

5 min read

Neuromarketing and Advertising Perception in Youth

Note - since the publication of this study (2020), most experts have shed the term "Asbergers" - we are keeping it here to maintain an accurate...

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