4 min read
Executive Function and Cart Abandonment
An autistic customer has spent forty minutes researching your product. They've read specifications, compared options, checked reviews, and finally...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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4 min read
An autistic customer has spent forty minutes researching your product. They've read specifications, compared options, checked reviews, and finally...
5 min read
An autistic customer walks into your store with money to spend and genuine interest in your products. Within ninety seconds, the fluorescent lights...
4 min read
Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...
3 min read
The teenager stands frozen in your store entrance, visibly calculating whether shopping here is worth the sensory cost. They scan for escape routes,...
4 min read
Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...