MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Retail

Traditional sensory marketing overwhelms neurodivergent customers. Discover how autism-friendly retail design creates inclusive experiences that benefit everyone while expanding your customer base.

4 min read

Sensory Marketing and Autism-Friendly Retail Experiences

Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...

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Gen Z neurodivergent shoppers have spending power and loyalty—if your store doesn't overwhelm them. Learn how forward-thinking retailers are redesigning in-store experiences.

3 min read

Creating Neurodivergent-Affirming In-Store Experiences for Young Consumers

The teenager stands frozen in your store entrance, visibly calculating whether shopping here is worth the sensory cost. They scan for escape routes,...

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Explore how interoception—awareness of internal body signals—shapes autistic shopping behavior. Discover practical strategies for creating retail experiences that support different styles of internal awareness and decision-making.

4 min read

Interoception and Consumer Decisions: How Internal Body Signals Affect Autistic Shopping

Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...

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