MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Retail

Discover why autofill creates anxiety for autistic users and how manual entry preferences reveal deeper trust issues in digital commerce UX design.

3 min read

Autofill Anxiety: When Autistic Users Don't Trust Form Automation

Your checkout form autofills like magic, conversion rates should skyrocket, yet something's wrong. A significant portion of users methodically delete...

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Autistic consumers drive brand accountability through deep research, sustained boycotts, and values-aligned purchasing that challenges traditional marketing wisdom.

3 min read

Autistic Economic Justice: Why Neurodivergent Shoppers Drive Brand Ethics

When Greta Thunberg called out fast fashion brands for greenwashing, the autistic climate activist wasn't just speaking truth to power—she was...

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Monotropism causes autistic shoppers to hyperfocus on single products rather than browse categories. Learn why

5 min read

The Monotropic Shopping Experience: Single-Focus Commerce vs. Browse Culture

A neurotypical shopper visits your site looking for running shoes. They browse the running category, compare several models, check out hiking boots...

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Executive function challenges cause autistic shoppers to abandon carts at checkout. Learn why multi-step processes, shipping options, and account creation kill conversions.

4 min read

Executive Function and Cart Abandonment

An autistic customer has spent forty minutes researching your product. They've read specifications, compared options, checked reviews, and finally...

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Fluorescent lighting drives autistic customers out of retail spaces. Discover how LED alternatives, dimming options, and natural light design increase customer retention and sales.

5 min read

Lighting Design in Retail for Autism: Beyond Fluorescent Hell

An autistic customer walks into your store with money to spend and genuine interest in your products. Within ninety seconds, the fluorescent lights...

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Traditional sensory marketing overwhelms neurodivergent customers. Discover how autism-friendly retail design creates inclusive experiences that benefit everyone while expanding your customer base.

4 min read

Sensory Marketing and Autism-Friendly Retail Experiences

Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...

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Gen Z neurodivergent shoppers have spending power and loyalty—if your store doesn't overwhelm them. Learn how forward-thinking retailers are redesigning in-store experiences.

3 min read

Creating Neurodivergent-Affirming In-Store Experiences for Young Consumers

The teenager stands frozen in your store entrance, visibly calculating whether shopping here is worth the sensory cost. They scan for escape routes,...

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Explore how interoception—awareness of internal body signals—shapes autistic shopping behavior. Discover practical strategies for creating retail experiences that support different styles of internal awareness and decision-making.

4 min read

Interoception and Consumer Decisions: How Internal Body Signals Affect Autistic Shopping

Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...

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