MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

SUBSCRIBE TO THIS BLOG

Retail

Executive function challenges cause autistic shoppers to abandon carts at checkout. Learn why multi-step processes, shipping options, and account creation kill conversions.

4 min read

Executive Function and Cart Abandonment

An autistic customer has spent forty minutes researching your product. They've read specifications, compared options, checked reviews, and finally...

READ NOW
Fluorescent lighting drives autistic customers out of retail spaces. Discover how LED alternatives, dimming options, and natural light design increase customer retention and sales.

5 min read

Lighting Design in Retail for Autism: Beyond Fluorescent Hell

An autistic customer walks into your store with money to spend and genuine interest in your products. Within ninety seconds, the fluorescent lights...

READ NOW
Traditional sensory marketing overwhelms neurodivergent customers. Discover how autism-friendly retail design creates inclusive experiences that benefit everyone while expanding your customer base.

4 min read

Sensory Marketing and Autism-Friendly Retail Experiences

Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...

READ NOW
Gen Z neurodivergent shoppers have spending power and loyalty—if your store doesn't overwhelm them. Learn how forward-thinking retailers are redesigning in-store experiences.

3 min read

Creating Neurodivergent-Affirming In-Store Experiences for Young Consumers

The teenager stands frozen in your store entrance, visibly calculating whether shopping here is worth the sensory cost. They scan for escape routes,...

READ NOW
Explore how interoception—awareness of internal body signals—shapes autistic shopping behavior. Discover practical strategies for creating retail experiences that support different styles of internal awareness and decision-making.

4 min read

Interoception and Consumer Decisions: How Internal Body Signals Affect Autistic Shopping

Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...

READ NOW