3 min read
Autofill Anxiety: When Autistic Users Don't Trust Form Automation
Your checkout form autofills like magic, conversion rates should skyrocket, yet something's wrong. A significant portion of users methodically delete...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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3 min read
Your checkout form autofills like magic, conversion rates should skyrocket, yet something's wrong. A significant portion of users methodically delete...
3 min read
When Greta Thunberg called out fast fashion brands for greenwashing, the autistic climate activist wasn't just speaking truth to power—she was...
5 min read
A neurotypical shopper visits your site looking for running shoes. They browse the running category, compare several models, check out hiking boots...
4 min read
An autistic customer has spent forty minutes researching your product. They've read specifications, compared options, checked reviews, and finally...
5 min read
An autistic customer walks into your store with money to spend and genuine interest in your products. Within ninety seconds, the fluorescent lights...
4 min read
Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...
3 min read
The teenager stands frozen in your store entrance, visibly calculating whether shopping here is worth the sensory cost. They scan for escape routes,...
4 min read
Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...