MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Behavior

PDA (Pathological Demand Avoidance) causes autistic consumers to resist aggressive marketing automatically. Learn why pressure tactics guarantee loss and permission-based marketing converts.

5 min read

PDA (Pathological Demand Avoidance): When Marketing Pressure Guarantees Loss

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 19, 2026 8:00:01 AM

"BUY NOW! Limited quantities! Sale ends in 3 hours! Don't miss out! Act fast! Only 2 left in stock!"

Autism Psychology Behavior Digital marketing
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Executive function challenges cause autistic shoppers to abandon carts at checkout. Learn why multi-step processes, shipping options, and account creation kill conversions.

4 min read

Executive Function and Cart Abandonment

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 5, 2026 6:59:59 AM

An autistic customer has spent forty minutes researching your product. They've read specifications, compared options, checked reviews, and finally...

Psychology Behavior Ecommerce Retail
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Learn how ADHD executive function differences impact purchasing decisions. Discover marketing strategies that support working memory limitations for better consumer experiences.

4 min read

Executive Function and Consumer Behavior

Picture of Writing Team Writing Team: Jun 17, 2025 1:04:44 PM

Someone spends twenty minutes carefully selecting products, adding items worth $300 to their cart. Then they close the browser without buying...

Sales Psychology Behavior
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