MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Ecommerce

Inaccessible captchas exclude autistic customers and cost retailers significant revenue. Learn alternative security methods that protect sales without discrimination.

3 min read

Captcha Accessibility Failures: Losing Autistic Customers at the Gate

That squiggly text verification standing between your customer and checkout isn't just annoying—it's costing you real money. While you're worried...

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Discover why autofill creates anxiety for autistic users and how manual entry preferences reveal deeper trust issues in digital commerce UX design.

3 min read

Autofill Anxiety: When Autistic Users Don't Trust Form Automation

Your checkout form autofills like magic, conversion rates should skyrocket, yet something's wrong. A significant portion of users methodically delete...

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Autistic consumers drive brand accountability through deep research, sustained boycotts, and values-aligned purchasing that challenges traditional marketing wisdom.

3 min read

Autistic Economic Justice: Why Neurodivergent Shoppers Drive Brand Ethics

When Greta Thunberg called out fast fashion brands for greenwashing, the autistic climate activist wasn't just speaking truth to power—she was...

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Monotropism causes autistic shoppers to hyperfocus on single products rather than browse categories. Learn why

5 min read

The Monotropic Shopping Experience: Single-Focus Commerce vs. Browse Culture

A neurotypical shopper visits your site looking for running shoes. They browse the running category, compare several models, check out hiking boots...

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Executive function challenges cause autistic shoppers to abandon carts at checkout. Learn why multi-step processes, shipping options, and account creation kill conversions.

4 min read

Executive Function and Cart Abandonment

An autistic customer has spent forty minutes researching your product. They've read specifications, compared options, checked reviews, and finally...

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Neurodivergent users abandon carts when websites overwhelm. Discover 8 interface design principles that reduce cognitive load and increase conversions for all customers.

3 min read

How to Make Ecommerce Neurodivergent-Friendly: From Interface to Checkout

Your e-commerce site has a seventy percent cart abandonment rate. Your team blames pricing, shipping costs, or competition.

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