3 min read
Captcha Accessibility Failures: Losing Autistic Customers at the Gate
That squiggly text verification standing between your customer and checkout isn't just annoying—it's costing you real money. While you're worried...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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3 min read
That squiggly text verification standing between your customer and checkout isn't just annoying—it's costing you real money. While you're worried...
5 min read
A neurotypical shopper visits your site looking for running shoes. They browse the running category, compare several models, check out hiking boots...
2 min read
Here's something most web designers miss: when an autistic person lands on your homepage, they're not seeing what you think they're seeing.
3 min read
Your e-commerce site has a seventy percent cart abandonment rate. Your team blames pricing, shipping costs, or competition.
4 min read
Your heat maps are lying to you. Not intentionally, but by showing you aggregate user behavior that assumes everyone processes visual information the...
4 min read
We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...
4 min read
True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...