MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autistic users process websites differently due to weak central coherence. Learn how to create navigation that works for detail-focused minds, not just big-picture thinkers.

2 min read

Central Coherence and Website Navigation: Why Autistic Users See Details, Not Big Picture

Here's something most web designers miss: when an autistic person lands on your homepage, they're not seeing what you think they're seeing.

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Neurodivergent users abandon carts when websites overwhelm. Discover 8 interface design principles that reduce cognitive load and increase conversions for all customers.

3 min read

How to Make Ecommerce Neurodivergent-Friendly: From Interface to Checkout

Your e-commerce site has a seventy percent cart abandonment rate. Your team blames pricing, shipping costs, or competition.

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Learn how autistic users exhibit distinct visual attention patterns in heat mapping data. Discover three examples of different browsing behaviors and compare Hotjar, Crazy Egg, and Microsoft Clarity for tracking neurodivergent user experiences.

4 min read

Heat Mapping Autistic User Behavior: Different Visual Attention Patterns

Your heat maps are lying to you. Not intentionally, but by showing you aggregate user behavior that assumes everyone processes visual information the...

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Learn practical frameworks for creating inclusive content that resonates across neurological differences while driving deeper engagement and brand loyalty.

4 min read

Minimalist vs. Detailed Marketing: Finding the Balance for Neurodivergent Audiences

We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...

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Learn practical strategies for accommodating diverse sensory needs to expand your audience reach, increase engagement, and build brand loyalty with neurodivergent users.

4 min read

Sensory-Friendly Website Design

True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...

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