2 min read
Central Coherence and Website Navigation: Why Autistic Users See Details, Not Big Picture
Here's something most web designers miss: when an autistic person lands on your homepage, they're not seeing what you think they're seeing.
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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2 min read
Here's something most web designers miss: when an autistic person lands on your homepage, they're not seeing what you think they're seeing.
3 min read
Your e-commerce site has a seventy percent cart abandonment rate. Your team blames pricing, shipping costs, or competition.
4 min read
Your heat maps are lying to you. Not intentionally, but by showing you aggregate user behavior that assumes everyone processes visual information the...
4 min read
We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...
4 min read
True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...