MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Learn how autistic users exhibit distinct visual attention patterns in heat mapping data. Discover three examples of different browsing behaviors and compare Hotjar, Crazy Egg, and Microsoft Clarity for tracking neurodivergent user experiences.

4 min read

Heat Mapping Autistic User Behavior: Different Visual Attention Patterns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 10, 2025 8:00:00 AM

Your heat maps are lying to you. Not intentionally, but by showing you aggregate user behavior that assumes everyone processes visual information the...

Autism Website User Experience
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Learn practical frameworks for creating inclusive content that resonates across neurological differences while driving deeper engagement and brand loyalty.

4 min read

Minimalist vs. Detailed Marketing: Finding the Balance for Neurodivergent Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Apr 10, 2025 12:13:37 PM

We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...

Autism Website Design
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Learn practical strategies for accommodating diverse sensory needs to expand your audience reach, increase engagement, and build brand loyalty with neurodivergent users.

4 min read

Sensory-Friendly Website Design

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 18, 2025 10:45:24 AM

True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...

Marketing Autism Website
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