MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

SUBSCRIBE TO THIS BLOG

User Experience

Learn how autistic users exhibit distinct visual attention patterns in heat mapping data. Discover three examples of different browsing behaviors and compare Hotjar, Crazy Egg, and Microsoft Clarity for tracking neurodivergent user experiences.

4 min read

Heat Mapping Autistic User Behavior: Different Visual Attention Patterns

Your heat maps are lying to you. Not intentionally, but by showing you aggregate user behavior that assumes everyone processes visual information the...

READ NOW