4 min read
Predictability Matters More Than Novelty to Many Autistic Consumers
Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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4 min read
Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...
4 min read
Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...
3 min read
Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...
3 min read
The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...
9 min read
When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...
8 min read
The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...
4 min read
We inhabit a marketing landscape where video dominates. Yet within this visual cacophony lies a profound opportunity: creating content that resonates...
6 min read
For most consumers, unclear pricing is frustrating. For autistic consumers, it can be a complete barrier to purchase. While neurotypical shoppers...
5 min read
marketing departments are increasingly recognizing that neurodivergent professionals bring unique perspectives and exceptional skills that can drive...
2 min read
Many organizations are following the government's lead and reducing or eliminating formal Diversity, Equity, and Inclusion (DEI) initiatives. Yet the...
3 min read
Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....
3 min read
In an age where inclusivity is a priority, working with neurodivergent organizations can empower communities and drive meaningful campaigns that...
3 min read
Innovative solutions often come from diverse perspectives and unique ways of thinking. While many organizations focus on traditional diversity...
3 min read
Applied Behavior Analysis (ABA) therapy is a resource for families navigating autism spectrum disorder (ASD). However, even the most effective...
3 min read
The rise of virtual learning has reshaped the educational landscape, offering flexible and innovative approaches to education. For neurodivergent...
2 min read
The rise of online communities has provided a space for connection and support for people from all walks of life. For neurodivergent individuals,...
3 min read
Celebrities and influencers who share their ADHD, ADD, AuDHD (Autism and ADHD combined), or autism diagnoses are reshaping the conversation around...
4 min read
Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...
4 min read
Creating inclusive events that cater to all audiences, including those with sensory sensitivities, is no longer a nice-to-have—it’s a necessity for...
3 min read
As the retail landscape continues to evolve, inclusivity must remain at the forefront of innovation. While much attention has been given to...