MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Neurodivergence

Discover effective strategies for marketing autism services and products to rural neurodivergent communities, addressing unique barriers and creating inclusive outreach approaches.

4 min read

Rural Marketing: Reaching Underserved Neurodivergent Communities

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 22, 2025 8:00:00 AM

Rural autism communities face distinct challenges that urban-focused marketing strategies often miss. Geographic isolation, limited resources, and...

Neurodivergence Geotargeting
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Learn how to effectively market to autistic women entrepreneurs by understanding their unique business approaches, communication preferences, and decision-making processes.

3 min read

Autistic Women Entrepreneurs: Marketing to Female ND Business Owners

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 22, 2025 8:00:00 AM

The entrepreneurial landscape includes a significant but often overlooked demographic: autistic women business owners. These entrepreneurs bring...

Marketing Neurodivergence Startup
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Explore how autistic immigrants navigate consumer choices through cultural adaptation and sensory needs. Discover what brands must understand about this overlooked market segment's unique decision-making patterns.

5 min read

Autistic Immigrant Consumer Behavior: Cultural Navigation and Brand Trust

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 15, 2025 8:00:00 AM

Marketing research has a blind spot.

Autism Neurodivergence
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Explore how LGBTQ+ and autistic identities intersect in consumer behavior. Learn why traditional marketing fails this community and discover authentic approaches that build genuine brand loyalty.

6 min read

LGBTQ+ and Autistic: Intersectional Marketing Approaches

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 15, 2025 8:00:00 AM

Maya stares at the Pride collection display in Target, feeling simultaneously seen and invisible.

Niche marketing Neurodivergence Diversity
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Learn how voice search optimization can better serve autistic users through direct language patterns, sensory considerations, and inclusive design strategies for improved accessibility.

3 min read

Voice Search Optimization for Autistic Communication Patterns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 25, 2025 8:00:00 AM

Voice search technology has revolutionized how people interact with digital devices, but current optimization strategies often overlook the unique...

Neurodivergence Technology Voice search
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Explore how interoception—awareness of internal body signals—shapes autistic shopping behavior. Discover practical strategies for creating retail experiences that support different styles of internal awareness and decision-making.

4 min read

Interoception and Consumer Decisions: How Internal Body Signals Affect Autistic Shopping

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 18, 2025 8:00:00 AM

Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...

Autism Neurodivergence Research Retail
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Discover how neurodivergent creators are reshaping the digital economy. Learn about the unique needs of ND entrepreneurs and the tools driving their success in content creation.

3 min read

The Neurodivergent Creator Economy

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 11, 2025 8:00:00 AM

Neurodivergent creators are quietly revolutionizing the digital economy, turning their unique perspectives into thriving businesses while working...

Autism Neurodivergence
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Discover how to market career services to neurodivergent professionals. Learn about unique ND workplace challenges and the growing demand for specialized professional development support.

3 min read

Neurodivergent Professional Development: Marketing Career Services to ND Adults

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 5, 2025 12:17:36 PM

The traditional career ladder doesn't accommodate brains that work differently. Neurodivergent professionals face unique workplace challenges—from...

Neurodivergence Jobs
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Discover how neurodivergent humor styles differ from neurotypical comedy and which brands successfully incorporate autistic and ADHD humor into their marketing strategies.

3 min read

Neurodivergent Humor in Marketing

Picture of Writing Team Writing Team: Jul 17, 2025 10:24:07 AM

Neurotypical humor often relies on timing, social cues, and shared assumptions. Neurodivergent humor operates differently—it's more literal,...

Neurodivergence Communication
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Understand how Rejection Sensitive Dysphoria affects ADHD consumer responses to brand messaging and discover gentle marketing approaches that build trust without triggering rejection sensitivity.

5 min read

Rejection Sensitive Dysphoria in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jul 14, 2025 8:00:00 AM

Rejection Sensitive Dysphoria (RSD) is an intense emotional response to perceived criticism, rejection, or failure that affects up to 99% of...

Neurodivergence Psychology Emotion
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Explore how masking fatigue affects AuDHD consumer behavior and discover marketing strategies that reduce cognitive load while respecting neurological exhaustion.

4 min read

Masking Fatigue and Consumer Choices: Marketing to Exhausted AuDHD Adults

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jul 11, 2025 10:42:22 AM

By 3 PM on a Tuesday, Sarah has already performed neurotypical behavior for six hours straight. She's modulated her voice tone, suppressed her stims,...

Neurodivergence ADHD AUDHD
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Discover how autistic and ADHD humor differs from neurotypical comedy—and why 48% of creatives being neurodivergent changes everything about marketing. Learn which brands are getting it right.

3 min read

Market Using Different Comedy Styles

Picture of Writing Team Writing Team: Jul 7, 2025 8:00:00 AM

What if the most distinctive voices in comedy aren't who you think they are? While we chase viral moments and trending formats, we're missing...

Neurodivergence Humor
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Discover why surprise marketing tactics alienate autistic consumers and how predictable, transparent communication builds stronger brand relationships with neurodivergent audiences.

4 min read

Predictability Matters More Than Novelty to Many Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jun 3, 2025 10:44:34 AM

Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...

Autism Neurodivergence Product marketing
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Discover new KPIs that capture autistic and ADHD user behaviors to optimize campaigns for the growing neurodivergent market.

4 min read

New KPIs for Neurodivergent Engagement

Picture of Writing Team Writing Team: May 26, 2025 2:43:51 PM

Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...

Neurodivergence Data Customer retention
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We explore the intersection of autism, financial cognition, and responsible marketing practices.

3 min read

Autistic Adults and Financial Decision-Making: Marketing Financial Products Responsibly

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 19, 2025 4:46:07 PM

Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...

Neurodivergence Product marketing SaaS marketing
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Discover how the happiness-desire dichotomy transforms when marketing to neurodivergent consumers.

3 min read

What Are Marketers Really Selling to Neurodivergent Audiences?

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 19, 2025 4:42:41 PM

The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...

Marketing Autism Neurodivergence
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Learn why authentic autistic testimonials matter for meaningful product development and marketing in an increasingly neurodiversity-conscious marketplace.

9 min read

Consumer Testimonials from Autistic Perspectives

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 8, 2025 4:13:43 PM

When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...

Autism Neurodivergence Product marketing Customer retention
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Discover evidence-based strategies for crafting crisis communications that effectively reach autistic individuals. Learn how to adapt messaging, reduce anxiety, and ensure vital information is accessible to neurodivergent audiences during emergencies and uncertain times.

8 min read

Crisis Communication for Autistic Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 8, 2025 4:06:06 PM

The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...

Marketing Autism Neurodivergence
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Learn practical strategies for designing content that respects cognitive diversity while enhancing engagement for all viewers—transforming accessibility into a competitive advantage.

4 min read

Content That Works for Various Neurodivergent Processing Styles

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 31, 2025 3:21:36 PM

We inhabit a marketing landscape where video dominates. Yet within this visual cacophony lies a profound opportunity: creating content that resonates...

Video Content strategy Neurodivergence
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This guide explores how hidden fees and complex pricing create barriers and showcases brands with autism-friendly pricing models.

6 min read

Pricing Models: Clear Communication About Costs for Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 10, 2025 5:07:23 PM

For most consumers, unclear pricing is frustrating. For autistic consumers, it can be a complete barrier to purchase. While neurotypical shoppers...

Sales Neurodivergence Pricing
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