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MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Neurodivergence

Understand how Rejection Sensitive Dysphoria affects ADHD consumer responses to brand messaging and discover gentle marketing approaches that build trust without triggering rejection sensitivity.

5 min read

Rejection Sensitive Dysphoria in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jul 14, 2025 8:00:00 AM

Rejection Sensitive Dysphoria (RSD) is an intense emotional response to perceived criticism, rejection, or failure that affects up to 99% of...

Neurodivergence Psychology Emotion
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Explore how masking fatigue affects AuDHD consumer behavior and discover marketing strategies that reduce cognitive load while respecting neurological exhaustion.

4 min read

Masking Fatigue and Consumer Choices: Marketing to Exhausted AuDHD Adults

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jul 11, 2025 10:42:22 AM

By 3 PM on a Tuesday, Sarah has already performed neurotypical behavior for six hours straight. She's modulated her voice tone, suppressed her stims,...

Neurodivergence ADHD AUDHD
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Discover how autistic and ADHD humor differs from neurotypical comedy—and why 48% of creatives being neurodivergent changes everything about marketing. Learn which brands are getting it right.

3 min read

Market Using Different Comedy Styles

Picture of Writing Team Writing Team: Jul 7, 2025 8:00:00 AM

What if the most distinctive voices in comedy aren't who you think they are? While we chase viral moments and trending formats, we're missing...

Neurodivergence Humor
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Discover why surprise marketing tactics alienate autistic consumers and how predictable, transparent communication builds stronger brand relationships with neurodivergent audiences.

4 min read

Predictability Matters More Than Novelty to Many Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jun 3, 2025 10:44:34 AM

Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...

Autism Neurodivergence Product marketing
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Discover new KPIs that capture autistic and ADHD user behaviors to optimize campaigns for the growing neurodivergent market.

4 min read

New KPIs for Neurodivergent Engagement

Picture of Writing Team Writing Team: May 26, 2025 2:43:51 PM

Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...

Neurodivergence Data Customer retention
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We explore the intersection of autism, financial cognition, and responsible marketing practices.

3 min read

Autistic Adults and Financial Decision-Making: Marketing Financial Products Responsibly

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 19, 2025 4:46:07 PM

Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...

Neurodivergence Product marketing SaaS marketing
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Discover how the happiness-desire dichotomy transforms when marketing to neurodivergent consumers.

3 min read

What Are Marketers Really Selling to Neurodivergent Audiences?

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 19, 2025 4:42:41 PM

The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...

Marketing Autism Neurodivergence
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Learn why authentic autistic testimonials matter for meaningful product development and marketing in an increasingly neurodiversity-conscious marketplace.

9 min read

Consumer Testimonials from Autistic Perspectives

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 8, 2025 4:13:43 PM

When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...

Autism Neurodivergence Product marketing Customer retention
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Discover evidence-based strategies for crafting crisis communications that effectively reach autistic individuals. Learn how to adapt messaging, reduce anxiety, and ensure vital information is accessible to neurodivergent audiences during emergencies and uncertain times.

8 min read

Crisis Communication for Autistic Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 8, 2025 4:06:06 PM

The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...

Marketing Autism Neurodivergence
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Learn practical strategies for designing content that respects cognitive diversity while enhancing engagement for all viewers—transforming accessibility into a competitive advantage.

4 min read

Content That Works for Various Neurodivergent Processing Styles

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 31, 2025 3:21:36 PM

We inhabit a marketing landscape where video dominates. Yet within this visual cacophony lies a profound opportunity: creating content that resonates...

Video Content strategy Neurodivergence
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This guide explores how hidden fees and complex pricing create barriers and showcases brands with autism-friendly pricing models.

6 min read

Pricing Models: Clear Communication About Costs for Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 10, 2025 5:07:23 PM

For most consumers, unclear pricing is frustrating. For autistic consumers, it can be a complete barrier to purchase. While neurotypical shoppers...

Sales Neurodivergence Pricing
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Discover how to create truly inclusive marketing departments that harness the unique strengths of neurodivergent professionals.

5 min read

Building Inclusive Workplaces for Neurodivergent Marketing Talent

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 2, 2025 2:10:31 PM

marketing departments are increasingly recognizing that neurodivergent professionals bring unique perspectives and exceptional skills that can drive...

Autism Neurodivergence Culture
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Building Inclusive Workplaces for Neurodivergent Marketing Talent

2 min read

Inclusive Marketing in a Post-DEI Era: Reaching Differently Abled Audiences Authentically

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 2, 2025 2:04:45 PM

Many organizations are following the government's lead and reducing or eliminating formal Diversity, Equity, and Inclusion (DEI) initiatives. Yet the...

News Neurodivergence
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Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Feb 9, 2025 2:50:47 PM

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....

Marketing Autism Neurodivergence Product marketing
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Want to make the world a better place for the neurodivergent? Consider partnering with larger organizations to bring fresh initiatives to the NDs in your life!

3 min read

Collaborating with Neurodivergent Organizations for Community-Driven Campaigns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 19, 2025 2:54:22 PM

In an age where inclusivity is a priority, working with neurodivergent organizations can empower communities and drive meaningful campaigns that...

Autism Neurodivergence Event marketing
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Learn why neurodiversity is your next competitive advantage.

3 min read

Building Neurodivergent-Friendly Marketing Teams

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 17, 2024 5:23:50 PM

Innovative solutions often come from diverse perspectives and unique ways of thinking. While many organizations focus on traditional diversity...

Marketing Neurodivergence Team
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By using strategies like PPC, SEO, and CRO, you can ensure that families find your practice at the right moment, helping them access the care they need.

3 min read

Marketing an ABA Business

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 17, 2024 5:17:05 PM

Applied Behavior Analysis (ABA) therapy is a resource for families navigating autism spectrum disorder (ASD). However, even the most effective...

Autism Neurodivergence Professional services
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Virtual learning has the potential to revolutionize education for neurodivergent consumers

3 min read

Virtual Learning and Accessibility for Neurodivergent Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 3, 2024 5:25:35 PM

The rise of virtual learning has reshaped the educational landscape, offering flexible and innovative approaches to education. For neurodivergent...

Autism Neurodivergence Learning
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Building neurodivergent-affirming online communities involves thoughtful planning, inclusive practices, and an ongoing commitment

2 min read

Creating Neurodivergent-Affirming Online Communities

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 3, 2024 5:20:59 PM

The rise of online communities has provided a space for connection and support for people from all walks of life. For neurodivergent individuals,...

Neurodivergence Community
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The increasing visibility of neurodivergent individuals has sparked a movement toward greater understanding and inclusion.

3 min read

Famous People With ADHD, ADD, AuDHD, or Autism Diagnoses

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 25, 2024 5:19:07 PM

Celebrities and influencers who share their ADHD, ADD, AuDHD (Autism and ADHD combined), or autism diagnoses are reshaping the conversation around...

Neurodivergence Inclusivity
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