MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Neurodivergence

Traditional sensory marketing overwhelms neurodivergent customers. Discover how autism-friendly retail design creates inclusive experiences that benefit everyone while expanding your customer base.

4 min read

Sensory Marketing and Autism-Friendly Retail Experiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:25:13 PM

Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...

Autism Neurodivergence Sensory Retail
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Neurodivergent users abandon carts when websites overwhelm. Discover 8 interface design principles that reduce cognitive load and increase conversions for all customers.

3 min read

How to Make Ecommerce Neurodivergent-Friendly: From Interface to Checkout

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:25:05 PM

Your e-commerce site has a seventy percent cart abandonment rate. Your team blames pricing, shipping costs, or competition.

Neurodivergence Website Ecommerce
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Gen Z neurodivergent shoppers have spending power and loyalty—if your store doesn't overwhelm them. Learn how forward-thinking retailers are redesigning in-store experiences.

3 min read

Creating Neurodivergent-Affirming In-Store Experiences for Young Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:24:59 PM

The teenager stands frozen in your store entrance, visibly calculating whether shopping here is worth the sensory cost. They scan for escape routes,...

Neurodivergence Diversity Retail
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Discover how brands can authentically represent autistic individuals in advertising—moving beyond stereotypes to build genuine trust with the autism community and allies

5 min read

Authentic Representation of Autistic Individuals in Advertising

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 7:00:02 AM

Let's talk about the advertising industry's autism problem.

Branding Autism Neurodivergence Advertising
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Learn how to design infographics that work for neurodivergent audiences—clear, accessible visual communication that improves comprehension for everyone, not just some people.

4 min read

Effective Infographics for Neurodivergent Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

Pop quiz: How many infographics have you seen that are basically just walls of text... with icons sprinkled on top?

Neurodivergence Graphics
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Virtual worlds offer autistic consumers the sensory control and social flexibility physical spaces can't. Here's how brands can show up authentically.

4 min read

Marketing for Autism: Virtual Worlds as Safe Spaces

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

A 23-year-old autistic woman told me she does 90% of her socializing in VRChat, a virtual reality platform.

Marketing Niche marketing Autism Neurodivergence
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Smart home technology gives autistic users unprecedented control over sensory environments. Here's how brands can market adaptive technology authentically.

7 min read

Smart Home Marketing for Autism: Technology That Adapts to Sensory Needs

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2025 10:49:56 AM

A 32-year-old autistic software developer showed me his smart home setup last year.

Autism Neurodivergence Technology AI technology
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Discover effective communication strategies for neurodivergent youth and their families. Learn practical techniques for reducing friction, building understanding, and creating supportive dialogue at home.

5 min read

Communication Strategies for Neurodivergent Youth and Their Families

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 27, 2025 8:00:02 AM

Communication breakdowns between neurodivergent youth and their families aren't failures of love or effort—they're mismatches in processing styles,...

Neurodivergence Community Communication
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Marketing conferences to autistic professionals requires practical accessibility beyond ADA compliance. Sensory considerations, communication clarity, and social structure matter more than legal requirements.

4 min read

Conference Marketing to Autistic Professionals

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 20, 2025 8:00:01 AM

Your conference website promises "inclusive environment" and "accessible venue." You've checked the ADA compliance boxes. And autistic professionals...

Neurodivergence Events Networking Compliance
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Autistic consumers buy luxury goods for sensory quality and production consistency—not social status. Here's why high-end brands should market craftsmanship through neurodivergent value propositions instead of exclusivity alone.

6 min read

Autism and Luxury Brands: Sensory Quality vs. Social Status

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:01 AM

A client told us about her autistic teenage son who refused to wear anything except one specific designer sweater. Not because of the brand name—he...

Branding Neurodivergence Sensory
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Discover effective strategies for marketing autism services and products to rural neurodivergent communities, addressing unique barriers and creating inclusive outreach approaches.

4 min read

Rural Marketing: Reaching Underserved Neurodivergent Communities

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 22, 2025 8:00:00 AM

Rural autism communities face distinct challenges that urban-focused marketing strategies often miss. Geographic isolation, limited resources, and...

Neurodivergence Geotargeting
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Learn how to effectively market to autistic women entrepreneurs by understanding their unique business approaches, communication preferences, and decision-making processes.

3 min read

Autistic Women Entrepreneurs: Marketing to Female ND Business Owners

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 22, 2025 8:00:00 AM

The entrepreneurial landscape includes a significant but often overlooked demographic: autistic women business owners. These entrepreneurs bring...

Marketing Neurodivergence Startup
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Explore how autistic immigrants navigate consumer choices through cultural adaptation and sensory needs. Discover what brands must understand about this overlooked market segment's unique decision-making patterns.

5 min read

Autistic Immigrant Consumer Behavior: Cultural Navigation and Brand Trust

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 15, 2025 8:00:00 AM

Marketing research has a blind spot.

Autism Neurodivergence
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Explore how LGBTQ+ and autistic identities intersect in consumer behavior. Learn why traditional marketing fails this community and discover authentic approaches that build genuine brand loyalty.

6 min read

LGBTQ+ and Autistic: Intersectional Marketing Approaches

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 15, 2025 8:00:00 AM

Maya stares at the Pride collection display in Target, feeling simultaneously seen and invisible.

Niche marketing Neurodivergence Diversity
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Learn how voice search optimization can better serve autistic users through direct language patterns, sensory considerations, and inclusive design strategies for improved accessibility.

3 min read

Voice Search Optimization for Autistic Communication Patterns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 25, 2025 8:00:00 AM

Voice search technology has revolutionized how people interact with digital devices, but current optimization strategies often overlook the unique...

Neurodivergence Technology Voice search
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Explore how interoception—awareness of internal body signals—shapes autistic shopping behavior. Discover practical strategies for creating retail experiences that support different styles of internal awareness and decision-making.

4 min read

Interoception and Consumer Decisions: How Internal Body Signals Affect Autistic Shopping

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 18, 2025 8:00:00 AM

Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...

Autism Neurodivergence Research Retail
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Discover how neurodivergent creators are reshaping the digital economy. Learn about the unique needs of ND entrepreneurs and the tools driving their success in content creation.

3 min read

The Neurodivergent Creator Economy

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 11, 2025 8:00:00 AM

Neurodivergent creators are quietly revolutionizing the digital economy, turning their unique perspectives into thriving businesses while working...

Autism Neurodivergence
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Discover how to market career services to neurodivergent professionals. Learn about unique ND workplace challenges and the growing demand for specialized professional development support.

3 min read

Neurodivergent Professional Development: Marketing Career Services to ND Adults

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Aug 5, 2025 12:17:36 PM

The traditional career ladder doesn't accommodate brains that work differently. Neurodivergent professionals face unique workplace challenges—from...

Neurodivergence Jobs
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Discover how neurodivergent humor styles differ from neurotypical comedy and which brands successfully incorporate autistic and ADHD humor into their marketing strategies.

3 min read

Neurodivergent Humor in Marketing

Picture of Writing Team Writing Team: Jul 17, 2025 10:24:07 AM

Neurotypical humor often relies on timing, social cues, and shared assumptions. Neurodivergent humor operates differently—it's more literal,...

Neurodivergence Communication
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Understand how Rejection Sensitive Dysphoria affects ADHD consumer responses to brand messaging and discover gentle marketing approaches that build trust without triggering rejection sensitivity.

5 min read

Rejection Sensitive Dysphoria in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jul 14, 2025 8:00:00 AM

Rejection Sensitive Dysphoria (RSD) is an intense emotional response to perceived criticism, rejection, or failure that affects up to 99% of...

Neurodivergence Psychology Emotion
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