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MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Neurodivergence

Discover why surprise marketing tactics alienate autistic consumers and how predictable, transparent communication builds stronger brand relationships with neurodivergent audiences.

4 min read

Predictability Matters More Than Novelty to Many Autistic Consumers

Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...

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Discover new KPIs that capture autistic and ADHD user behaviors to optimize campaigns for the growing neurodivergent market.

4 min read

New KPIs for Neurodivergent Engagement

Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...

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We explore the intersection of autism, financial cognition, and responsible marketing practices.

3 min read

Autistic Adults and Financial Decision-Making: Marketing Financial Products Responsibly

Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...

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Discover how the happiness-desire dichotomy transforms when marketing to neurodivergent consumers.

3 min read

What Are Marketers Really Selling to Neurodivergent Audiences?

The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...

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Learn why authentic autistic testimonials matter for meaningful product development and marketing in an increasingly neurodiversity-conscious marketplace.

9 min read

Consumer Testimonials from Autistic Perspectives

When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...

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Discover evidence-based strategies for crafting crisis communications that effectively reach autistic individuals. Learn how to adapt messaging, reduce anxiety, and ensure vital information is accessible to neurodivergent audiences during emergencies and uncertain times.

8 min read

Crisis Communication for Autistic Audiences

The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...

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Learn practical strategies for designing content that respects cognitive diversity while enhancing engagement for all viewers—transforming accessibility into a competitive advantage.

4 min read

Content That Works for Various Neurodivergent Processing Styles

We inhabit a marketing landscape where video dominates. Yet within this visual cacophony lies a profound opportunity: creating content that resonates...

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This guide explores how hidden fees and complex pricing create barriers and showcases brands with autism-friendly pricing models.

6 min read

Pricing Models: Clear Communication About Costs for Autistic Consumers

For most consumers, unclear pricing is frustrating. For autistic consumers, it can be a complete barrier to purchase. While neurotypical shoppers...

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Discover how to create truly inclusive marketing departments that harness the unique strengths of neurodivergent professionals.

5 min read

Building Inclusive Workplaces for Neurodivergent Marketing Talent

marketing departments are increasingly recognizing that neurodivergent professionals bring unique perspectives and exceptional skills that can drive...

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Building Inclusive Workplaces for Neurodivergent Marketing Talent

2 min read

Inclusive Marketing in a Post-DEI Era: Reaching Differently Abled Audiences Authentically

Many organizations are following the government's lead and reducing or eliminating formal Diversity, Equity, and Inclusion (DEI) initiatives. Yet the...

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Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....

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Want to make the world a better place for the neurodivergent? Consider partnering with larger organizations to bring fresh initiatives to the NDs in your life!

3 min read

Collaborating with Neurodivergent Organizations for Community-Driven Campaigns

In an age where inclusivity is a priority, working with neurodivergent organizations can empower communities and drive meaningful campaigns that...

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Learn why neurodiversity is your next competitive advantage.

3 min read

Building Neurodivergent-Friendly Marketing Teams

Innovative solutions often come from diverse perspectives and unique ways of thinking. While many organizations focus on traditional diversity...

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By using strategies like PPC, SEO, and CRO, you can ensure that families find your practice at the right moment, helping them access the care they need.

3 min read

Marketing an ABA Business

Applied Behavior Analysis (ABA) therapy is a resource for families navigating autism spectrum disorder (ASD). However, even the most effective...

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Virtual learning has the potential to revolutionize education for neurodivergent consumers

3 min read

Virtual Learning and Accessibility for Neurodivergent Consumers

The rise of virtual learning has reshaped the educational landscape, offering flexible and innovative approaches to education. For neurodivergent...

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Building neurodivergent-affirming online communities involves thoughtful planning, inclusive practices, and an ongoing commitment

2 min read

Creating Neurodivergent-Affirming Online Communities

The rise of online communities has provided a space for connection and support for people from all walks of life. For neurodivergent individuals,...

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The increasing visibility of neurodivergent individuals has sparked a movement toward greater understanding and inclusion.

3 min read

Famous People With ADHD, ADD, AuDHD, or Autism Diagnoses

Celebrities and influencers who share their ADHD, ADD, AuDHD (Autism and ADHD combined), or autism diagnoses are reshaping the conversation around...

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Marketing to autism parents requires a careful balance of sensitivity, authenticity, and evidence-based claims.

4 min read

Avoiding Dangerous Tropes

Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...

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Sensory-friendly event marketing is not just a trend; it’s a necessary shift towards inclusivity in the modern event landscape.

4 min read

Sensory-Friendly Event Marketing

Creating inclusive events that cater to all audiences, including those with sensory sensitivities, is no longer a nice-to-have—it’s a necessity for...

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For neurodivergent individuals, sensory overload can turn a shopping trip into a stressful experience.

3 min read

Rethinking Physical Retail Spaces for Neurodivergent Shoppers

As the retail landscape continues to evolve, inclusivity must remain at the forefront of innovation. While much attention has been given to...

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