MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Neurodivergence (2)

As companies seek to understand and support neurodivergent consumers, it’s essential to adopt ethical data collection practices.

5 min read

Ethical Research Practices for Marketing Insights

Neurodivergence Writing Team: Nov 11, 2024 8:30:00 AM

As more companies aim to understand and cater to neurodivergent consumers, ethical data collection practices are essential. Neurodivergent...

Autism Neurodivergence Research

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5 min read

Inclusive Social Media Marketing

Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM

As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...

Social media Marketing Neurodivergence

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Brands that champion neurodiversity-affirming representation build deeper, more genuine connections with their audiences.

4 min read

Neurodiversity-Affirming Representation in Media

Neurodivergence Writing Team: Oct 29, 2024 6:56:39 PM

With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....

Marketing Autism Neurodivergence

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For brands, moving beyond tokenism to embrace genuine neurodivergent representation is an opportunity....

5 min read

The Pitfalls of Tokenism: Building Genuine Neurodivergent Representation

Neurodivergence Writing Team: Oct 29, 2024 6:44:06 PM

In today’s socially conscious world, many brands recognize the importance of inclusive representation in their messaging and campaigns. However, when...

Branding Autism Neurodivergence

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Product Packaging for Autistic and Sensory-Sensitive Consumers

5 min read

Digital Accessibility in Marketing

Neurodivergence Writing Team: Oct 25, 2024 6:41:05 PM

Digital accessibility has become a key consideration for brands aiming to reach and engage diverse audiences. For neurodivergent individuals—people...

Autism Neurodivergence Accessibility

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Traditional approaches to social media marketing may not resonate with the communication preferences of neurodiverse individuals.

3 min read

Social Media Marketing and Autistic Communication Styles

Neurodivergence Writing Team: Oct 21, 2024 9:35:56 PM

Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...

Marketing Autism Neurodivergence

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4 min read

Rethinking Multisensory Marketing

Neurodivergence Writing Team: Oct 21, 2024 9:29:01 PM

Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...

Marketing Autism Neurodivergence

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Special interests play a pivotal role in the lives of autistic individuals, offering brands an opportunity to develop targeted, meaningful marketing.

3 min read

The Role of Special Interests in Targeted Marketing for Autistic Consumers

Neurodivergence Writing Team: Oct 21, 2024 9:25:10 PM

For autistic individuals, special interests—also known as intense passions or deep focuses on specific topics—are a common and celebrated part of...

Autism Neurodivergence

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4 min read

Neurodiversity-Affirming Branding

Writing Team: Oct 21, 2024 9:20:41 PM

In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...

Autism Neurodivergence

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Learn why including neurodivergent voices in product development leads to more inclusive innovation.

7 min read

ASD Kids' Favorite Products

Neurodivergence Writing Team: Sep 18, 2024 1:08:37 PM

Autistic kiddos benefit from a variety of different products. Here's a list of the most common categories with some details on why they're faves with...

Autism Neurodivergence

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