4 min read
Avoiding Dangerous Tropes
Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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4 min read
Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...
4 min read
Creating inclusive events that cater to all audiences, including those with sensory sensitivities, is no longer a nice-to-have—it’s a necessity for...
3 min read
As the retail landscape continues to evolve, inclusivity must remain at the forefront of innovation. While much attention has been given to...
5 min read
As more companies aim to understand and cater to neurodivergent consumers, ethical data collection practices are essential. Neurodivergent...
5 min read
As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...
4 min read
With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....
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In today’s socially conscious world, many brands recognize the importance of inclusive representation in their messaging and campaigns. However, when...
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Digital accessibility has become a key consideration for brands aiming to reach and engage diverse audiences. For neurodivergent individuals—people...
3 min read
Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...
4 min read
Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...
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For autistic individuals, special interests—also known as intense passions or deep focuses on specific topics—are a common and celebrated part of...
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In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...
7 min read
Autistic kiddos benefit from a variety of different products. Here's a list of the most common categories with some details on why they're faves with...
3 min read
Innovation drives success. Companies are constantly pushing to develop products that meet the diverse needs of consumers. However, a critical...
3 min read
The autism device market has experienced significant growth in recent years, driven by increasing autism diagnosis rates, growing awareness, and...
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The autism services market, particularly focused on behavioral health services, is rapidly expanding as awareness and diagnosis rates increase...
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The marketing industry, with its diverse range of roles and responsibilities, offers numerous opportunities for autistic individuals to showcase...
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The adult autism market is an increasingly significant area within the broader autism spectrum disorder (ASD) treatment and services landscape. As...
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Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales through...
6 min read
Technology has significantly impacted the lives of neurodivergent individuals, providing tools that enhance communication, organization, and daily...