MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Neurodivergence

Learn why neurodiversity is your next competitive advantage.

3 min read

Building Neurodivergent-Friendly Marketing Teams

Innovative solutions often come from diverse perspectives and unique ways of thinking. While many organizations focus on traditional diversity...

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By using strategies like PPC, SEO, and CRO, you can ensure that families find your practice at the right moment, helping them access the care they need.

3 min read

Marketing an ABA Business

Applied Behavior Analysis (ABA) therapy is a resource for families navigating autism spectrum disorder (ASD). However, even the most effective...

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Virtual learning has the potential to revolutionize education for neurodivergent consumers

3 min read

Virtual Learning and Accessibility for Neurodivergent Consumers

The rise of virtual learning has reshaped the educational landscape, offering flexible and innovative approaches to education. For neurodivergent...

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Building neurodivergent-affirming online communities involves thoughtful planning, inclusive practices, and an ongoing commitment

2 min read

Creating Neurodivergent-Affirming Online Communities

The rise of online communities has provided a space for connection and support for people from all walks of life. For neurodivergent individuals,...

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The increasing visibility of neurodivergent individuals has sparked a movement toward greater understanding and inclusion.

3 min read

Famous People With ADHD, ADD, AuDHD, or Autism Diagnoses

Celebrities and influencers who share their ADHD, ADD, AuDHD (Autism and ADHD combined), or autism diagnoses are reshaping the conversation around...

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Marketing to autism parents requires a careful balance of sensitivity, authenticity, and evidence-based claims.

4 min read

Avoiding Dangerous Tropes

Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...

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Sensory-friendly event marketing is not just a trend; it’s a necessary shift towards inclusivity in the modern event landscape.

4 min read

Sensory-Friendly Event Marketing

Creating inclusive events that cater to all audiences, including those with sensory sensitivities, is no longer a nice-to-have—it’s a necessity for...

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For neurodivergent individuals, sensory overload can turn a shopping trip into a stressful experience.

3 min read

Rethinking Physical Retail Spaces for Neurodivergent Shoppers

As the retail landscape continues to evolve, inclusivity must remain at the forefront of innovation. While much attention has been given to...

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As companies seek to understand and support neurodivergent consumers, it’s essential to adopt ethical data collection practices.

5 min read

Ethical Research Practices for Marketing Insights

As more companies aim to understand and cater to neurodivergent consumers, ethical data collection practices are essential. Neurodivergent...

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Inclusive social media marketing is about more than just reaching a broader audience—it’s about creating a space

5 min read

Inclusive Social Media Marketing

As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...

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Brands that champion neurodiversity-affirming representation build deeper, more genuine connections with their audiences.

4 min read

Neurodiversity-Affirming Representation in Media

With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....

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For brands, moving beyond tokenism to embrace genuine neurodivergent representation is an opportunity....

5 min read

The Pitfalls of Tokenism: Building Genuine Neurodivergent Representation

In today’s socially conscious world, many brands recognize the importance of inclusive representation in their messaging and campaigns. However, when...

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Product Packaging for Autistic and Sensory-Sensitive Consumers

5 min read

Digital Accessibility in Marketing

Digital accessibility has become a key consideration for brands aiming to reach and engage diverse audiences. For neurodivergent individuals—people...

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Traditional approaches to social media marketing may not resonate with the communication preferences of neurodiverse individuals.

3 min read

Social Media Marketing and Autistic Communication Styles

Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...

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By rethinking multisensory marketing strategies to focus on inclusivity, customization, and comfort, brands can create more accessible and enjoyable experiences for neurodiverse audiences.

4 min read

Rethinking Multisensory Marketing

Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...

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Special interests play a pivotal role in the lives of autistic individuals, offering brands an opportunity to develop targeted, meaningful marketing.

3 min read

The Role of Special Interests in Targeted Marketing for Autistic Consumers

For autistic individuals, special interests—also known as intense passions or deep focuses on specific topics—are a common and celebrated part of...

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Neurodiversity-affirming branding goes beyond token gestures and shallow representation.

4 min read

Neurodiversity-Affirming Branding

In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...

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Learn why including neurodivergent voices in product development leads to more inclusive innovation.

7 min read

ASD Kids' Favorite Products

Autistic kiddos benefit from a variety of different products. Here's a list of the most common categories with some details on why they're faves with...

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Learn why including neurodivergent voices in product development leads to more inclusive innovation.

3 min read

Neurodivergence in Product Development

Innovation drives success. Companies are constantly pushing to develop products that meet the diverse needs of consumers. However, a critical...

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The autism device market is experiencing robust growth, driven by technological innovations and increasing awareness of ASD.

3 min read

Autism Device Market Size

The autism device market has experienced significant growth in recent years, driven by increasing autism diagnosis rates, growing awareness, and...

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