MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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SaaS marketing

Discover why autistic consumers resist product upgrades and how brands can capture this market by marketing continuity, maintaining legacy products, and reducing transition costs.

3 min read

Transition Resistance: Why Autistic Consumers Won't Upgrade Even When It Makes Sense

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 8, 2025 8:00:01 AM

Your smartphone is three generations old. The camera is objectively worse. The battery dies by noon. Apps crash regularly.

Audience Autism Product marketing SaaS marketing
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Discover communication strategies, rollout approaches, and design principles that honor neurodivergent needs while driving adoption.

4 min read

Addressing Change Aversion in Product Updates: Marketing New Features to Autistic Users

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 26, 2025 2:38:27 PM

Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...

Autism Product marketing SaaS marketing
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We explore the intersection of autism, financial cognition, and responsible marketing practices.

3 min read

Autistic Adults and Financial Decision-Making: Marketing Financial Products Responsibly

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 19, 2025 4:46:07 PM

Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...

Neurodivergence Product marketing SaaS marketing
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