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MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Product marketing

Discover how autistic pattern recognition abilities can transform product design and development.

5 min read

Pattern Recognition as a Marketing Tool

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jun 3, 2025 10:50:35 AM

While marketing often focuses on what autistic consumers need accommodated, we rarely ask what they offer. This oversight costs us profound insights....

Autism Product marketing
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Discover why surprise marketing tactics alienate autistic consumers and how predictable, transparent communication builds stronger brand relationships with neurodivergent audiences.

4 min read

Predictability Matters More Than Novelty to Many Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jun 3, 2025 10:44:34 AM

Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...

Autism Neurodivergence Product marketing
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Discover communication strategies, rollout approaches, and design principles that honor neurodivergent needs while driving adoption.

4 min read

Addressing Change Aversion in Product Updates: Marketing New Features to Autistic Users

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 26, 2025 2:38:27 PM

Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...

Autism Product marketing SaaS marketing
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We explore the intersection of autism, financial cognition, and responsible marketing practices.

3 min read

Autistic Adults and Financial Decision-Making: Marketing Financial Products Responsibly

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 19, 2025 4:46:07 PM

Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...

Neurodivergence Product marketing SaaS marketing
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Learn why authentic autistic testimonials matter for meaningful product development and marketing in an increasingly neurodiversity-conscious marketplace.

9 min read

Consumer Testimonials from Autistic Perspectives

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 8, 2025 4:13:43 PM

When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...

Autism Neurodivergence Product marketing Customer retention
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Learn practical frameworks for designing sensory-considerate direct mail that respects neurodivergent preferences while driving deeper engagement and brand loyalty.

4 min read

Tactile Marketing Materials: When Physical Mail Campaigns Better Serve Autistic Customers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Apr 10, 2025 12:18:51 PM

We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...

PR Marketing Autism Product marketing
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Learn why brands like McDonald's build extraordinary loyalty through predictability, routine, and transparent communication—turning sensory consistency into lasting brand relationships.

4 min read

Predictability, i.e., How to Build Brand Loyalty Among Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 31, 2025 3:17:33 PM

We often underestimate the power of predictability in consumer experiences. For autistic individuals, this predictability isn't merely...

Branding Autism Product marketing
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Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Feb 9, 2025 2:50:47 PM

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....

Marketing Autism Neurodivergence Product marketing
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Sensory-friendly product design goes beyond mere inclusivity; it’s about creating solutions that prioritize comfort and usability for all.

5 min read

Sensory Sensitivities in Product Research

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 18, 2024 7:30:00 AM

Product design often assumes a “one-size-fits-all” approach, but sensory sensitivities vary widely, especially among neurodivergent individuals. For...

Autism Product marketing Sensory
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Thoughtful packaging design is crucial for creating an inclusive shopping experience for autistic and sensory-sensitive consumers.

5 min read

Product Packaging for Autistic and Sensory-Sensitive Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 28, 2024 8:00:00 AM

Product packaging is more than just a protective layer—it’s an essential component of the customer experience. For autistic and sensory-sensitive...

Autism Product marketing
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Learn why including neurodivergent voices in product development leads to more inclusive innovation.

3 min read

Neurodivergence in Product Development

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 18, 2024 12:58:25 PM

Innovation drives success. Companies are constantly pushing to develop products that meet the diverse needs of consumers. However, a critical...

Autism Neurodivergence Product marketing
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