4 min read
Proprioceptive Marketing: Brands That Understand Body Awareness Differences
We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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4 min read
We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...
6 min read
In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...
5 min read
Product design often assumes a “one-size-fits-all” approach, but sensory sensitivities vary widely, especially among neurodivergent individuals. For...
3 min read
The intersection of neurodiversity and brand design represents one of the most overlooked opportunities in modern marketing. While many brands focus...