4 min read
Content Design for Sensory-Friendly Reading Experiences
Most content creators design for the average reader—assuming standard processing speeds, typical attention spans, and neurotypical sensory responses....
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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4 min read
Most content creators design for the average reader—assuming standard processing speeds, typical attention spans, and neurotypical sensory responses....
6 min read
A client told us about her autistic teenage son who refused to wear anything except one specific designer sweater. Not because of the brand name—he...
6 min read
Temple Grandin, born in 1947, didn't receive her autism diagnosis until age 50. She's now 77, representing a vast population of autistic seniors who...
4 min read
We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...
6 min read
In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...
5 min read
Product design often assumes a “one-size-fits-all” approach, but sensory sensitivities vary widely, especially among neurodivergent individuals. For...
3 min read
The intersection of neurodiversity and brand design represents one of the most overlooked opportunities in modern marketing. While many brands focus...