4 min read
Sensory Marketing and Autism-Friendly Retail Experiences
Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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4 min read
Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...
4 min read
Most content creators design for the average reader—assuming standard processing speeds, typical attention spans, and neurotypical sensory responses....
6 min read
A client told us about her autistic teenage son who refused to wear anything except one specific designer sweater. Not because of the brand name—he...
6 min read
Temple Grandin, born in 1947, didn't receive her autism diagnosis until age 50. She's now 77, representing a vast population of autistic seniors who...
4 min read
We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...
6 min read
In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...
5 min read
Product design often assumes a “one-size-fits-all” approach, but sensory sensitivities vary widely, especially among neurodivergent individuals. For...
3 min read
The intersection of neurodiversity and brand design represents one of the most overlooked opportunities in modern marketing. While many brands focus...