MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Psychology

Time blindness causes autistic and ADHD consumers to miss sales deadlines despite genuine purchase intent. Learn why extended windows and smart reminders increase conversions.

4 min read

Time Blindness and Purchase Timing: Why Autistic Consumers Miss Sales and Deadlines

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 12, 2026 8:00:02 AM

Your flash sale ends in 24 hours. An autistic customer with ADHD sees the promotion Tuesday morning. They think, "I'll buy that tonight after work."

Sales Autism Psychology Behavioral economics
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Popularity-based marketing backfires with autistic consumers who distrust social proof and prefer technical specifications over testimonials. Learn why niche brands win neurodivergent customers.

6 min read

Social Proof Backfire: When Autistic Consumers Distrust Popularity-Based Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 5, 2026 8:00:00 AM

"Join millions of satisfied customers!"

Autism Psychology Digital marketing
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Executive function challenges cause autistic shoppers to abandon carts at checkout. Learn why multi-step processes, shipping options, and account creation kill conversions.

4 min read

Executive Function and Cart Abandonment

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 5, 2026 6:59:59 AM

An autistic customer has spent forty minutes researching your product. They've read specifications, compared options, checked reviews, and finally...

Psychology Behavior Ecommerce Retail
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Understand how Rejection Sensitive Dysphoria affects ADHD consumer responses to brand messaging and discover gentle marketing approaches that build trust without triggering rejection sensitivity.

5 min read

Rejection Sensitive Dysphoria in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jul 14, 2025 8:00:00 AM

Rejection Sensitive Dysphoria (RSD) is an intense emotional response to perceived criticism, rejection, or failure that affects up to 99% of...

Neurodivergence Psychology Emotion
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Learn how ADHD executive function differences impact purchasing decisions. Discover marketing strategies that support working memory limitations for better consumer experiences.

4 min read

Executive Function and Consumer Behavior

Picture of Writing Team Writing Team: Jun 17, 2025 1:04:44 PM

Someone spends twenty minutes carefully selecting products, adding items worth $300 to their cart. Then they close the browser without buying...

Sales Psychology Behavior
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Discover how to adapt your color strategy for consumers with sensory processing differences.

6 min read

Color Psychology for Consumers with Sensory Sensitivities

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 24, 2025 3:00:16 PM

In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...

Autism Psychology Sensory
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The double empathy problem reminds us that effective marketing is a two-way street. Learn more here.

3 min read

The Double Empathy Problem and Why It Matters in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 19, 2025 2:59:18 PM

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....

Marketing Autism Psychology Emotion
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