MARKETING AND AUTISM

6 min read

Color Psychology for Consumers with Sensory Sensitivities

In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...

3 min read

The Double Empathy Problem and Why It Matters in Marketing

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....