MARKETING AND AUTISM

4 min read

Executive Function and Consumer Behavior

Someone spends twenty minutes carefully selecting products, adding items worth $300 to their cart. Then they close the browser without buying...

6 min read

Color Psychology for Consumers with Sensory Sensitivities

In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...

3 min read

The Double Empathy Problem and Why It Matters in Marketing

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....