MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Emotion

The double empathy problem reminds us that effective marketing is a two-way street. Learn more here.

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The Double Empathy Problem and Why It Matters in Marketing

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....

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