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Discover new KPIs that capture autistic and ADHD user behaviors to optimize campaigns for the growing neurodivergent market.

4 min read

New KPIs for Neurodivergent Engagement

Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry benchmarks by 23%. The marketing team celebrates. Leadership approves increased budget allocation. But...

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For neurodivergent individuals, sensory overload can turn a shopping trip into a stressful experience.

3 min read

Rethinking Physical Retail Spaces for Neurodivergent Shoppers

As the retail landscape continues to evolve, inclusivity must remain at the forefront of innovation. While much attention has been given to...

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Neurodiversity-affirming branding goes beyond token gestures and shallow representation.

4 min read

Neurodiversity-Affirming Branding

In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...

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With more adults being diagnosed or continuing to live with autism, the market for adult-specific products and services, such as independent living tools, vocational training, mental health support, and specialized healthcare, is expanding.

2 min read

Autism Adult Market: Size and Opportunities for Innovation

The adult autism market is an increasingly significant area within the broader autism spectrum disorder (ASD) treatment and services landscape. As...

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