3 min read
Writing Team: Jul 17, 2025 10:24:07 AM
Neurotypical humor often relies on timing, social cues, and shared assumptions. Neurodivergent humor operates differently—it's more literal, pattern-based, and unafraid of awkwardness. When brands understand these differences, they can tap into...
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4 min read
Writing Team: Jul 17, 2025 10:20:00 AM
The creative brief says "think outside the box." The tagline promises to "revolutionize your morning routine." The campaign imagery features abstract...
5 min read
Writing Team: Jul 11, 2025 10:37:58 AM
You're standing in Target, overwhelmed by the fluorescent lights and competing sensory inputs, desperately seeking the familiar comfort of your usual...
3 min read
Writing Team: Jul 7, 2025 8:00:00 AM
What if the most distinctive voices in comedy aren't who you think they are? While we chase viral moments and trending formats, we're missing...
5 min read
Writing Team: Jun 30, 2025 10:36:35 AM
The brain of someone with ADHD operates like a high-performance engine running on premium fuel—dopamine—but with an inefficient fuel delivery system....
4 min read
Writing Team: Jun 17, 2025 1:04:44 PM
Someone spends twenty minutes carefully selecting products, adding items worth $300 to their cart. Then they close the browser without buying...
4 min read
Writing Team: May 26, 2025 2:43:51 PM
Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...
3 min read
Writing Team: Nov 25, 2024 11:48:07 AM
As the retail landscape continues to evolve, inclusivity must remain at the forefront of innovation. While much attention has been given to...
4 min read
Writing Team: Oct 21, 2024 9:20:41 PM
In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...
2 min read
Writing Team: Sep 10, 2024 11:37:22 AM
The adult autism market is an increasingly significant area within the broader autism spectrum disorder (ASD) treatment and services landscape. As...
