Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Learn why autistic consumers' pattern recognition abilities expose performative disability marketing and how brands can build genuine accommodation that creates loyalty instead of backlash.

4 min read

Why Autistic Consumers See Through Performative Inclusivity

Picture of Writing Team Writing Team: Dec 8, 2025 7:59:59 AM

Your brand posted a puzzle piece graphic for Autism Awareness Month with the caption "We celebrate neurodiversity."

Audience Autism Neurodivergence Inclusivity
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Autistic consumers buy luxury goods for sensory quality and production consistency—not social status. Here's why high-end brands should market craftsmanship through neurodivergent value propositions instead of exclusivity alone.

6 min read

Autism and Luxury Brands: Sensory Quality vs. Social Status

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:01 AM

A client told us about her autistic teenage son who refused to wear anything except one specific designer sweater. Not because of the brand name—he...

Branding Neurodivergence Sensory
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Stock photography reduces autism to puzzle pieces and isolation. Here's why those visual stereotypes harm representation—and what authentic autism imagery should show instead.

3 min read

Autism Representation in Stock Photography: Moving Beyond Stereotypes

Picture of Writing Team Writing Team: Oct 9, 2025 4:52:43 PM

We spent forty minutes scrolling through a major stock photography platform searching for autism-related images. The results followed a depressingly...

Art Autism Creative
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Explore the unique consumer patterns of neurodivergent families. Learn how ND parents navigate product choices while raising ND children, and what marketers need to understand about this growing demographic.

4 min read

Neurodivergent Parent Marketing: Advertising to ND Adults Raising ND Children

Picture of Writing Team Writing Team: Aug 5, 2025 12:13:52 PM

The traditional parenting playbook doesn't work when your family's brains are wired differently. Neurodivergent parents raising neurodivergent...

Autism Communication
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Discover how neurodivergent gamers engage differently with gaming marketing, exploring alternative patterns and successful campaigns that resonate with autistic and ADHD gaming communities.

4 min read

Marketing to Gamers (Esp. ND Ones)

Picture of Writing Team Writing Team: Jul 21, 2025 8:00:00 AM

Gaming culture assumes everyone plays the same way—quick decisions, rapid social interaction, constant stimulation. But neurodivergent gamers often...

Digital marketing Gaming
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Discover how neurodivergent humor styles differ from neurotypical comedy and which brands successfully incorporate autistic and ADHD humor into their marketing strategies.

3 min read

Neurodivergent Humor in Marketing

Picture of Writing Team Writing Team: Jul 17, 2025 10:24:07 AM

Neurotypical humor often relies on timing, social cues, and shared assumptions. Neurodivergent humor operates differently—it's more literal,...

Neurodivergence Communication
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Discover how ADHD processing differences impact marketing effectiveness, exploring why literal language succeeds where metaphorical campaigns fail and strategies for neurodivergent-inclusive communication.

4 min read

Literal Language in ADHD Marketing: When Metaphors Miss the Mark

Picture of Writing Team Writing Team: Jul 17, 2025 10:20:00 AM

The creative brief says "think outside the box." The tagline promises to "revolutionize your morning routine." The campaign imagery features abstract...

Language ADHD
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Understand how AuDHD consumers navigate the tension between autism's need for predictability and ADHD's craving for stimulation, and how brands can serve both needs compassionately.

5 min read

The AuDHD Consumer Paradox: Craving Routine While Seeking Novelty

Picture of Writing Team Writing Team: Jul 11, 2025 10:37:58 AM

You're standing in Target, overwhelmed by the fluorescent lights and competing sensory inputs, desperately seeking the familiar comfort of your usual...

Audience ADHD
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Discover how autistic and ADHD humor differs from neurotypical comedy—and why 48% of creatives being neurodivergent changes everything about marketing. Learn which brands are getting it right.

3 min read

Market Using Different Comedy Styles

Picture of Writing Team Writing Team: Jul 7, 2025 8:00:00 AM

What if the most distinctive voices in comedy aren't who you think they are? While we chase viral moments and trending formats, we're missing...

Neurodivergence Humor
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Discover how ADHD brains process rewards differently and why gamification creates exceptional customer loyalty. Learn dopamine-driven marketing strategies that work.

5 min read

Dopamine-Driven Marketing: Understanding ADHD Reward Systems

Picture of Writing Team Writing Team: Jun 30, 2025 10:36:35 AM

The brain of someone with ADHD operates like a high-performance engine running on premium fuel—dopamine—but with an inefficient fuel delivery system....

ADHD Digital marketing
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Learn how ADHD executive function differences impact purchasing decisions. Discover marketing strategies that support working memory limitations for better consumer experiences.

4 min read

Executive Function and Consumer Behavior

Picture of Writing Team Writing Team: Jun 17, 2025 1:04:44 PM

Someone spends twenty minutes carefully selecting products, adding items worth $300 to their cart. Then they close the browser without buying...

Sales Psychology Behavior
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Discover new KPIs that capture autistic and ADHD user behaviors to optimize campaigns for the growing neurodivergent market.

4 min read

New KPIs for Neurodivergent Engagement

Picture of Writing Team Writing Team: May 26, 2025 2:43:51 PM

Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...

Neurodivergence Data Customer retention
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For neurodivergent individuals, sensory overload can turn a shopping trip into a stressful experience.

3 min read

Rethinking Physical Retail Spaces for Neurodivergent Shoppers

Picture of Writing Team Writing Team: Nov 25, 2024 11:48:07 AM

As the retail landscape continues to evolve, inclusivity must remain at the forefront of innovation. While much attention has been given to...

Sales Neurodivergence
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Neurodiversity-affirming branding goes beyond token gestures and shallow representation.

4 min read

Neurodiversity-Affirming Branding

Picture of Writing Team Writing Team: Oct 21, 2024 9:20:41 PM

In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...

Autism Neurodivergence
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With more adults being diagnosed or continuing to live with autism, the market for adult-specific products and services, such as independent living tools, vocational training, mental health support, and specialized healthcare, is expanding.

2 min read

Autism Adult Market: Size and Opportunities for Innovation

Picture of Writing Team Writing Team: Sep 10, 2024 11:37:22 AM

The adult autism market is an increasingly significant area within the broader autism spectrum disorder (ASD) treatment and services landscape. As...

Marketing Autism Neurodivergence
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