MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Data

Traditional marketing ROI misses the value of autism-inclusive strategies. Here are the metrics that actually capture returns from neurodivergent-focused marketing.

6 min read

ROI Measurement in Autism-Inclusive Marketing

A VP of Marketing at a mid-sized e-commerce company presented quarterly results to her board last month.

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Discover new KPIs that capture autistic and ADHD user behaviors to optimize campaigns for the growing neurodivergent market.

4 min read

New KPIs for Neurodivergent Engagement

Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...

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