MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Digital marketing

Traditional marketing ROI misses the value of autism-inclusive strategies. Here are the metrics that actually capture returns from neurodivergent-focused marketing.

6 min read

ROI Measurement in Autism-Inclusive Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2025 10:33:39 AM

A VP of Marketing at a mid-sized e-commerce company presented quarterly results to her board last month.

Autism Data Digital marketing
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Autistic consumers have $791 billion in spending power—but most brands misread their needs. Here's how social listening reveals what traditional research misses.

5 min read

Social Listening for Autism Communities: Understanding Unspoken Preferences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2025 10:27:58 AM

A major clothing retailer spent $200,000 on focus groups to understand why their "sensory-friendly" clothing line wasn't selling.

Autism Community Digital marketing
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The autistic travel market represents $13 billion in spending power, but the industry still focuses on basic sensory accommodations. Here's what autistic travelers actually need and want.

4 min read

Autistic Travel Consumer Behavior: Beyond Sensory-Friendly Accommodations

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Sep 1, 2025 8:00:00 AM

The travel industry thinks it understands autistic consumers. Quiet rooms. Soft lighting. Noise-canceling headphones.

Autism Digital marketing
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Discover how neurodivergent gamers engage differently with gaming marketing, exploring alternative patterns and successful campaigns that resonate with autistic and ADHD gaming communities.

4 min read

Marketing to Gamers (Esp. ND Ones)

Picture of Writing Team Writing Team: Jul 21, 2025 8:00:00 AM

Gaming culture assumes everyone plays the same way—quick decisions, rapid social interaction, constant stimulation. But neurodivergent gamers often...

Digital marketing Gaming
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Discover how ADHD brains process rewards differently and why gamification creates exceptional customer loyalty. Learn dopamine-driven marketing strategies that work.

5 min read

Dopamine-Driven Marketing: Understanding ADHD Reward Systems

Picture of Writing Team Writing Team: Jun 30, 2025 10:36:35 AM

The brain of someone with ADHD operates like a high-performance engine running on premium fuel—dopamine—but with an inefficient fuel delivery system....

ADHD Digital marketing
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Discover how ADHD attention patterns are reshaping marketing strategy. Learn to design campaigns that work with hyperfocus and distractibility for better engagement.

3 min read

The ADHD Attention Economy: Marketing in 7-Second Windows

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jun 17, 2025 1:00:17 PM

Someone scrolls past 47 ads in 30 seconds, dismissing each with lightning speed. Then a single headline stops them cold. Three hours later, they've...

ADHD Digital marketing
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