MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Misophonia transforms everyday sounds into rage triggers for many autistic consumers. Learn why ASMR-style marketing backfires and how to avoid sound-based brand rejection.

6 min read

Misophonia in Marketing: When ASMR Is a Weapon, Not a Reward

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 29, 2025 7:00:00 AM

The camera zooms in on perfectly manicured nails tapping a glass bottle. Tap. Tap. Tap. A whispered voice describes the product's features. Rustle of...

Neurodivergence Audio Digital marketing
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Sound logos and audio branding can trigger sensory overload in autistic consumers. Learn why acoustic branding needs volume control, frequency consideration, and silent alternatives.

6 min read

Acoustic Branding for Autism: When Sound Logos Cause Shutdowns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 29, 2025 7:00:00 AM

You open Netflix. Ta-dum. You boot up your Xbox. Startup chime. You visit a website. Autoplay video with sudden music. You receive a notification....

Branding Autism Audio
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Learn how to address auditory processing differences with clear audio production, thoughtful content structure, and inclusive marketing approaches that reach neurodivergent audiences.

5 min read

Audio Marketing for Autistic Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 24, 2025 2:53:28 PM

In the hushed study of a podcast listener, headphones snugly in place, two radically different experiences unfold depending on neurotype. For the...

Podcast Autism Audio
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