MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Language

Discover how ADHD processing differences impact marketing effectiveness, exploring why literal language succeeds where metaphorical campaigns fail and strategies for neurodivergent-inclusive communication.

4 min read

Literal Language in ADHD Marketing: When Metaphors Miss the Mark

The creative brief says "think outside the box." The tagline promises to "revolutionize your morning routine." The campaign imagery features abstract...

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