MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Environment

Autistic adults are leading a powerful anti-consumerism movement. Learn why minimalism resonates in ND communities and how brands must adapt their strategies.

3 min read

The Autistic Buy-Nothing Movement: Why ND Communities Reject Consumerism

While Madison Avenue burns through billions trying to manufacture desire, a quietly powerful counter-movement is gaining ground. Autistic adults and...

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Autistic consumers are disproportionately concerned about sustainability—but greenwashing is instantly detected. Here's how to market authentically to this audience.

5 min read

Sustainable Marketing and Autism: Environmental Consciousness in ND Communities

A sustainability manager at a consumer goods company showed me their new "eco-friendly" packaging campaign. Glossy materials featured green leaves,...

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