MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Environment

Autistic consumers are disproportionately concerned about sustainability—but greenwashing is instantly detected. Here's how to market authentically to this audience.

5 min read

Sustainable Marketing and Autism: Environmental Consciousness in ND Communities

A sustainability manager at a consumer goods company showed me their new "eco-friendly" packaging campaign. Glossy materials featured green leaves,...

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