MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Communication

Learn how to market therapy services to undiagnosed autistic adults using neurodivergence-affirming language that recognizes rather than pathologizes differences.

3 min read

Marketing Therapy to Undiagnosed Autistic Adults

The therapy marketing playbook hasn't caught up to what we know about autism in adults. While everyone's busy debating whether to say "person with...

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Learn how insurance marketers can better serve autistic adults through transparent communication, predictable pricing, and anxiety-reducing strategies.

3 min read

Marketing Insurance to Autistic Adults

The insurance industry has mastered the art of manufactured urgency like a Hitchcock thriller – counting down clocks, limited-time offers, and...

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Learn how autistic consumer shutdown and recovery cycles create unique purchasing patterns that smart brands can anticipate and serve more effectively.

4 min read

Marketing During Overwhelm and Recovery Periods

Your marketing calendar assumes consistent purchasing capacity throughout the year.

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Discover effective communication strategies for neurodivergent youth and their families. Learn practical techniques for reducing friction, building understanding, and creating supportive dialogue at home.

5 min read

Communication Strategies for Neurodivergent Youth and Their Families

Communication breakdowns between neurodivergent youth and their families aren't failures of love or effort—they're mismatches in processing styles,...

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Discover how aging impacts autistic sensory processing and learn marketing strategies that authentically serve this overlooked demographic with evolving needs.

6 min read

Marketing to Autistic Seniors: Aging and Changing Sensory Needs

Temple Grandin, born in 1947, didn't receive her autism diagnosis until age 50. She's now 77, representing a vast population of autistic seniors who...

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Explore the unique consumer patterns of neurodivergent families. Learn how ND parents navigate product choices while raising ND children, and what marketers need to understand about this growing demographic.

4 min read

Neurodivergent Parent Marketing: Advertising to ND Adults Raising ND Children

The traditional parenting playbook doesn't work when your family's brains are wired differently. Neurodivergent parents raising neurodivergent...

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Discover how neurodivergent humor styles differ from neurotypical comedy and which brands successfully incorporate autistic and ADHD humor into their marketing strategies.

3 min read

Neurodivergent Humor in Marketing

Neurotypical humor often relies on timing, social cues, and shared assumptions. Neurodivergent humor operates differently—it's more literal,...

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3 min read

Infodumping as Content Strategy

Infodumping gets a bad rap. This neurodivergent communication style—sharing extensive, detailed information about topics of interest—is often...

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