MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

SUBSCRIBE TO THIS BLOG

Diversity

Gen Z neurodivergent shoppers have spending power and loyalty—if your store doesn't overwhelm them. Learn how forward-thinking retailers are redesigning in-store experiences.

3 min read

Creating Neurodivergent-Affirming In-Store Experiences for Young Consumers

The teenager stands frozen in your store entrance, visibly calculating whether shopping here is worth the sensory cost. They scan for escape routes,...

READ NOW
Explore how LGBTQ+ and autistic identities intersect in consumer behavior. Learn why traditional marketing fails this community and discover authentic approaches that build genuine brand loyalty.

6 min read

LGBTQ+ and Autistic: Intersectional Marketing Approaches

Maya stares at the Pride collection display in Target, feeling simultaneously seen and invisible.

READ NOW