3 min read
Branding and Autism: Shaping Brands that Appeal to the ASD Community
In today's diverse and inclusive marketplace, brands are increasingly recognizing the importance of connecting with the autism spectrum disorder...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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3 min read
In today's diverse and inclusive marketplace, brands are increasingly recognizing the importance of connecting with the autism spectrum disorder...
2 min read
Companies are constantly seeking new ways to reach diverse consumer groups. One often overlooked demographic is the autism community, which processes...
3 min read
Businesses are constantly seeking innovative ways to capture consumer attention and create lasting brand impressions. Enter sensory marketing, a...
2 min read
In recent years, the portrayal of autism in fictional media has gained significant attention from researchers, advocates, and the autism community. A...
2 min read
Legoland builds up autism-friendly options by certifying its U.S. parks
2 min read
Shopping can be a complex and overwhelming experience for many autistic individuals. From sensory overload to social interactions, the challenges are...
1 min read
Companies are prioritizing accessibility with sensory-friendly offerings From retailers to travel companies, brands are imagining a more equitable...
2 min read
While much has been said about inclusive marketing for various demographics, the unique needs and perspectives of neurodivergent individuals present...
2 min read
Neurodivergence, a non-medical term encompassing conditions such as autism spectrum disorder (ASD), attention deficit/hyperactivity disorder (ADHD),...
5 min read
Note - since the publication of this study (2020), most experts have shed the term "Asbergers" - we are keeping it here to maintain an accurate...
2 min read
In a groundbreaking panel discussion at the Cannes Lions Festival 2023, industry leaders gathered to explore the critical issue of autistic...
2 min read
As marketers, we're constantly seeking ways to connect with our audience, but are we truly reaching everyone? One group that often gets overlooked is...