MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autism (3)

Learn practical strategies for accommodating diverse sensory needs to expand your audience reach, increase engagement, and build brand loyalty with neurodivergent users.

4 min read

Sensory-Friendly Website Design

True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...

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Discover how AI-powered marketing tools can better serve neurodivergent users through inclusive algorithm design.

7 min read

Algorithmic Accessibility

Artificial intelligence has transformed digital marketing, powering everything from personalized product recommendations to automated email...

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Discover how to create truly inclusive marketing departments that harness the unique strengths of neurodivergent professionals.

5 min read

Building Inclusive Workplaces for Neurodivergent Marketing Talent

marketing departments are increasingly recognizing that neurodivergent professionals bring unique perspectives and exceptional skills that can drive...

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Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....

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Discover why cognitive diversity drives creative excellence and how it reshapes problem-solving in modern marketing strategy.

3 min read

The Power of Neurodiversity in Creative Problem-Solving for Marketing

Marketing has long celebrated creativity as its driving force, yet our understanding of creative intelligence remains surprisingly narrow....

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Learn strategies to embrace your strengths, communicate effectively, reduce masking, and connect with the right clients through genuine marketing.

4 min read

Personal Branding for Neurodivergent (ADHD or Autistic) Professionals

Personal branding can be daunting for anyone, but for neurodivergent professionals, it comes with unique challenges. Communication struggles,...

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Learn effective strategies for marketing autism treatment programs with empathy and care.

3 min read

Autism Treatment Marketing: Connecting with Families

Marketing an autism treatment facility requires more than promotional tactics—it demands empathy, understanding of the challenges faced by families,...

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The double empathy problem reminds us that effective marketing is a two-way street. Learn more here.

3 min read

The Double Empathy Problem and Why It Matters in Marketing

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....

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Want to make the world a better place for the neurodivergent? Consider partnering with larger organizations to bring fresh initiatives to the NDs in your life!

3 min read

Collaborating with Neurodivergent Organizations for Community-Driven Campaigns

In an age where inclusivity is a priority, working with neurodivergent organizations can empower communities and drive meaningful campaigns that...

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By using strategies like PPC, SEO, and CRO, you can ensure that families find your practice at the right moment, helping them access the care they need.

3 min read

Marketing an ABA Business

Applied Behavior Analysis (ABA) therapy is a resource for families navigating autism spectrum disorder (ASD). However, even the most effective...

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Virtual learning has the potential to revolutionize education for neurodivergent consumers

3 min read

Virtual Learning and Accessibility for Neurodivergent Consumers

The rise of virtual learning has reshaped the educational landscape, offering flexible and innovative approaches to education. For neurodivergent...

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Marketing to autism parents requires a careful balance of sensitivity, authenticity, and evidence-based claims.

4 min read

Avoiding Dangerous Tropes

Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...

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Sensory-friendly product design goes beyond mere inclusivity; it’s about creating solutions that prioritize comfort and usability for all.

5 min read

Sensory Sensitivities in Product Research

Product design often assumes a “one-size-fits-all” approach, but sensory sensitivities vary widely, especially among neurodivergent individuals. For...

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The transformation of market research tools for neurodivergent representation reflects a broader shift in how we understand and value diverse perspectives.

5 min read

Marketing Research Tools for Neurodivergent Representation

The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...

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As companies seek to understand and support neurodivergent consumers, it’s essential to adopt ethical data collection practices.

5 min read

Ethical Research Practices for Marketing Insights

As more companies aim to understand and cater to neurodivergent consumers, ethical data collection practices are essential. Neurodivergent...

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Creating sensory-friendly brand identities represents more than just good design practice....

3 min read

Sensory-Friendly Branding

The intersection of neurodiversity and brand design represents one of the most overlooked opportunities in modern marketing. While many brands focus...

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The key to creating effective advertising that resonates with and about the autism community lies in authentic storytelling.

3 min read

Creating Authentic Stories

Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...

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By tailoring email marketing to meet the needs of neurodivergent audiences, brands can create a more inclusive and effective communication strategy.

5 min read

Tailoring Email Marketing for Neurodivergent Audiences

Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...

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Brands that champion neurodiversity-affirming representation build deeper, more genuine connections with their audiences.

4 min read

Neurodiversity-Affirming Representation in Media

With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....

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For brands, moving beyond tokenism to embrace genuine neurodivergent representation is an opportunity....

5 min read

The Pitfalls of Tokenism: Building Genuine Neurodivergent Representation

In today’s socially conscious world, many brands recognize the importance of inclusive representation in their messaging and campaigns. However, when...

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