MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autism (3)

Companies embrace sensory-friendly offerings, enhancing accessibility for diverse consumer needs.

1 min read

Sensory-Friendly Business Initiatives

Companies are prioritizing accessibility with sensory-friendly offerings From retailers to travel companies, brands are imagining a more equitable...

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Discover fresh strategies for neurodiversity-inclusive marketing. Reach and engage all audiences effectively.

2 min read

Autistic and Sensory Friendly Approaches to Marketing

While much has been said about inclusive marketing for various demographics, the unique needs and perspectives of neurodivergent individuals present...

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Learn strategies for inclusive content marketing that engages neurodivergent audiences effectively.

2 min read

Content Marketing for Neurodivergent Audiences

Neurodivergence, a non-medical term encompassing conditions such as autism spectrum disorder (ASD), attention deficit/hyperactivity disorder (ADHD),...

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Neuromarketing study reveals how autism syndrome affects ad perception, with insights for inclusive marketing.

5 min read

Neuromarketing and Advertising Perception in Youth

Note - since the publication of this study (2020), most experts have shed the term "Asbergers" - we are keeping it here to maintain an accurate...

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Experts discuss #AutismOutLoud: revolutionizing autistic representation in media and advertising.

2 min read

Improving Autistic Representation in Media and Advertising

In a groundbreaking panel discussion at the Cannes Lions Festival 2023, industry leaders gathered to explore the critical issue of autistic...

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Discover how to make your digital marketing more inclusive for neurodivergent consumers.

2 min read

Embracing Neurodiversity: A Guide to Inclusive Digital Marketing

As marketers, we're constantly seeking ways to connect with our audience, but are we truly reaching everyone? One group that often gets overlooked is...

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