MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autism

Learn why authentic autistic testimonials matter for meaningful product development and marketing in an increasingly neurodiversity-conscious marketplace.

9 min read

Consumer Testimonials from Autistic Perspectives

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 8, 2025 4:13:43 PM

When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...

Autism Neurodivergence Product marketing Customer retention
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Discover evidence-based strategies for crafting crisis communications that effectively reach autistic individuals. Learn how to adapt messaging, reduce anxiety, and ensure vital information is accessible to neurodivergent audiences during emergencies and uncertain times.

8 min read

Crisis Communication for Autistic Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 8, 2025 4:06:06 PM

The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...

Marketing Autism Neurodivergence
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Discover how businesses are using geo-targeting technology to help neurodivergent individuals locate sensory-friendly environments.

8 min read

Geo-targeting for Sensory-Friendly Businesses: Help Neurodivergent Customers Find Safe Spaces

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: May 8, 2025 3:58:47 PM

For most people, finding a coffee shop or restaurant is as simple as opening a maps app and selecting the nearest option. But for individuals on the...

Autism Geotargeting
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Learn practical frameworks for designing sensory-considerate direct mail that respects neurodivergent preferences while driving deeper engagement and brand loyalty.

4 min read

Tactile Marketing Materials: When Physical Mail Campaigns Better Serve Autistic Customers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Apr 10, 2025 12:18:51 PM

We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...

PR Marketing Autism Product marketing
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Learn practical frameworks for creating inclusive content that resonates across neurological differences while driving deeper engagement and brand loyalty.

4 min read

Minimalist vs. Detailed Marketing: Finding the Balance for Neurodivergent Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Apr 10, 2025 12:13:37 PM

We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...

Autism Website Design
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Learn why brands like McDonald's build extraordinary loyalty through predictability, routine, and transparent communication—turning sensory consistency into lasting brand relationships.

4 min read

Predictability, i.e., How to Build Brand Loyalty Among Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 31, 2025 3:17:33 PM

We often underestimate the power of predictability in consumer experiences. For autistic individuals, this predictability isn't merely...

Branding Autism Product marketing
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Discover how subscription box models can transform shopping for neurodivergent customers by providing predictability, reducing sensory overwhelm, and creating positive experiences.

9 min read

Subscription Box Models for Neurodivergent Customers: Building Predictability into Shopping

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 24, 2025 3:06:47 PM

In the labyrinth of modern retail, few experiences can be as simultaneously essential and overwhelming as shopping. For the estimated one in seven...

Branding Autism Customer retention
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Discover how to adapt your color strategy for consumers with sensory processing differences.

6 min read

Color Psychology for Consumers with Sensory Sensitivities

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 24, 2025 3:00:16 PM

In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...

Autism Psychology Sensory
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Learn how to address auditory processing differences with clear audio production, thoughtful content structure, and inclusive marketing approaches that reach neurodivergent audiences.

5 min read

Audio Marketing for Autistic Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 24, 2025 2:53:28 PM

In the hushed study of a podcast listener, headphones snugly in place, two radically different experiences unfold depending on neurotype. For the...

Podcast Autism Audio
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Learn practical strategies for accommodating diverse sensory needs to expand your audience reach, increase engagement, and build brand loyalty with neurodivergent users.

4 min read

Sensory-Friendly Website Design

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 18, 2025 10:45:24 AM

True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...

Marketing Autism Website
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Discover how AI-powered marketing tools can better serve neurodivergent users through inclusive algorithm design.

7 min read

Algorithmic Accessibility

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 10, 2025 5:01:16 PM

Artificial intelligence has transformed digital marketing, powering everything from personalized product recommendations to automated email...

Autism Technology
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Discover how to create truly inclusive marketing departments that harness the unique strengths of neurodivergent professionals.

5 min read

Building Inclusive Workplaces for Neurodivergent Marketing Talent

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Mar 2, 2025 2:10:31 PM

marketing departments are increasingly recognizing that neurodivergent professionals bring unique perspectives and exceptional skills that can drive...

Autism Neurodivergence Culture
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Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Feb 9, 2025 2:50:47 PM

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....

Marketing Autism Neurodivergence Product marketing
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Discover why cognitive diversity drives creative excellence and how it reshapes problem-solving in modern marketing strategy.

3 min read

The Power of Neurodiversity in Creative Problem-Solving for Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Feb 9, 2025 2:46:42 PM

Marketing has long celebrated creativity as its driving force, yet our understanding of creative intelligence remains surprisingly narrow....

Marketing Autism Creative
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Learn strategies to embrace your strengths, communicate effectively, reduce masking, and connect with the right clients through genuine marketing.

4 min read

Personal Branding for Neurodivergent (ADHD or Autistic) Professionals

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 31, 2025 5:30:27 PM

Personal branding can be daunting for anyone, but for neurodivergent professionals, it comes with unique challenges. Communication struggles,...

Branding Autism Personas
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Learn effective strategies for marketing autism treatment programs with empathy and care.

3 min read

Autism Treatment Marketing: Connecting with Families

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 31, 2025 5:25:01 PM

Marketing an autism treatment facility requires more than promotional tactics—it demands empathy, understanding of the challenges faced by families,...

Marketing Childcare Marketing Autism
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The double empathy problem reminds us that effective marketing is a two-way street. Learn more here.

3 min read

The Double Empathy Problem and Why It Matters in Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 19, 2025 2:59:18 PM

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....

Marketing Autism Psychology Emotion
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Want to make the world a better place for the neurodivergent? Consider partnering with larger organizations to bring fresh initiatives to the NDs in your life!

3 min read

Collaborating with Neurodivergent Organizations for Community-Driven Campaigns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 19, 2025 2:54:22 PM

In an age where inclusivity is a priority, working with neurodivergent organizations can empower communities and drive meaningful campaigns that...

Autism Neurodivergence Event marketing
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By using strategies like PPC, SEO, and CRO, you can ensure that families find your practice at the right moment, helping them access the care they need.

3 min read

Marketing an ABA Business

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 17, 2024 5:17:05 PM

Applied Behavior Analysis (ABA) therapy is a resource for families navigating autism spectrum disorder (ASD). However, even the most effective...

Autism Neurodivergence Professional services
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Virtual learning has the potential to revolutionize education for neurodivergent consumers

3 min read

Virtual Learning and Accessibility for Neurodivergent Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 3, 2024 5:25:35 PM

The rise of virtual learning has reshaped the educational landscape, offering flexible and innovative approaches to education. For neurodivergent...

Autism Neurodivergence Learning
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