MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autism

By using strategies like PPC, SEO, and CRO, you can ensure that families find your practice at the right moment, helping them access the care they need.

3 min read

Marketing an ABA Business

Applied Behavior Analysis (ABA) therapy is a resource for families navigating autism spectrum disorder (ASD). However, even the most effective...

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Virtual learning has the potential to revolutionize education for neurodivergent consumers

3 min read

Virtual Learning and Accessibility for Neurodivergent Consumers

The rise of virtual learning has reshaped the educational landscape, offering flexible and innovative approaches to education. For neurodivergent...

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Marketing to autism parents requires a careful balance of sensitivity, authenticity, and evidence-based claims.

4 min read

Avoiding Dangerous Tropes

Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...

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Sensory-friendly product design goes beyond mere inclusivity; it’s about creating solutions that prioritize comfort and usability for all.

5 min read

Sensory Sensitivities in Product Research

Product design often assumes a “one-size-fits-all” approach, but sensory sensitivities vary widely, especially among neurodivergent individuals. For...

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The transformation of market research tools for neurodivergent representation reflects a broader shift in how we understand and value diverse perspectives.

5 min read

Marketing Research Tools for Neurodivergent Representation

The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...

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As companies seek to understand and support neurodivergent consumers, it’s essential to adopt ethical data collection practices.

5 min read

Ethical Research Practices for Marketing Insights

As more companies aim to understand and cater to neurodivergent consumers, ethical data collection practices are essential. Neurodivergent...

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Creating sensory-friendly brand identities represents more than just good design practice....

3 min read

Sensory-Friendly Branding

The intersection of neurodiversity and brand design represents one of the most overlooked opportunities in modern marketing. While many brands focus...

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The key to creating effective advertising that resonates with and about the autism community lies in authentic storytelling.

3 min read

Creating Authentic Stories

Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...

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By tailoring email marketing to meet the needs of neurodivergent audiences, brands can create a more inclusive and effective communication strategy.

5 min read

Tailoring Email Marketing for Neurodivergent Audiences

Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...

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Brands that champion neurodiversity-affirming representation build deeper, more genuine connections with their audiences.

4 min read

Neurodiversity-Affirming Representation in Media

With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....

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For brands, moving beyond tokenism to embrace genuine neurodivergent representation is an opportunity....

5 min read

The Pitfalls of Tokenism: Building Genuine Neurodivergent Representation

In today’s socially conscious world, many brands recognize the importance of inclusive representation in their messaging and campaigns. However, when...

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Thoughtful packaging design is crucial for creating an inclusive shopping experience for autistic and sensory-sensitive consumers.

5 min read

Product Packaging for Autistic and Sensory-Sensitive Consumers

Product packaging is more than just a protective layer—it’s an essential component of the customer experience. For autistic and sensory-sensitive...

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Improving customer support for neurodivergent individuals isn’t just about creating inclusive experiences - learn more here.

5 min read

Customer Support: Improving Communication and Service Accessibility

As awareness and understanding of neurodiversity grow, businesses are rethinking their customer support strategies to better serve neurodivergent...

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Product Packaging for Autistic and Sensory-Sensitive Consumers

5 min read

Digital Accessibility in Marketing

Digital accessibility has become a key consideration for brands aiming to reach and engage diverse audiences. For neurodivergent individuals—people...

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Traditional approaches to social media marketing may not resonate with the communication preferences of neurodiverse individuals.

3 min read

Social Media Marketing and Autistic Communication Styles

Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...

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By rethinking multisensory marketing strategies to focus on inclusivity, customization, and comfort, brands can create more accessible and enjoyable experiences for neurodiverse audiences.

4 min read

Rethinking Multisensory Marketing

Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...

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Special interests play a pivotal role in the lives of autistic individuals, offering brands an opportunity to develop targeted, meaningful marketing.

3 min read

The Role of Special Interests in Targeted Marketing for Autistic Consumers

For autistic individuals, special interests—also known as intense passions or deep focuses on specific topics—are a common and celebrated part of...

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Neurodiversity-affirming branding goes beyond token gestures and shallow representation.

4 min read

Neurodiversity-Affirming Branding

In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...

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Creating marketing messages that resonate with both literal interpreters and broader audiences requires thoughtful consideration and precise language use.

6 min read

Literal Language Interpretation on Marketing Messages

Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...

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The unique cognitive profile associated with autism offers a wealth of strengths that can significantly benefit the marketing industry.

4 min read

The Autism Advantage: Leveraging Neurodivergent Strengths in Marketing

Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...

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