MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Autism

B2B email marketing to autistic decision-makers requires directness, specificity, and information density. Learn communication styles that improve engagement and conversion rates.

7 min read

B2B Email Marketing: Communication Styles That Work for Autistic Decision-Makers

Neurodivergence Writing Team: Oct 20, 2025 8:00:02 AM

Your carefully crafted email sequence uses proven persuasion techniques: social proof, strategic ambiguity, relationship building, and emotional...

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Autistic business leaders approach procurement through systematic analysis rather than relationship-driven sales tactics. Understanding this decision-making framework improves vendor success rates.

9 min read

Procurement Decisions by Autistic Business Leaders: Logic Over Persuasion

Neurodivergence Writing Team: Oct 20, 2025 8:00:00 AM

The enterprise software salesperson deployed every trick in the book: rapport building, strategic scarcity, emotional appeals about "partnership,"...

Autism B2B Marketing Procurement

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Sports teams offer sensory-friendly games but ignore the executive function, information processing, and social navigation challenges that prevent autistic fans from attending. Here's what actual accessibility requires beyond turning down the volume.

5 min read

Sports Marketing and Autism: Fan Engagement Beyond Sensory Considerations

Neurodivergence Writing Team: Oct 13, 2025 8:00:00 AM

The NBA team announced their sensory-friendly game night with considerable fanfare. Lower volume on the PA system. Reduced lighting effects. Quiet...

Niche marketing Autism Community

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Religious autism outreach often relies on healing narratives and charity frameworks that alienate neurodivergent communities. Here's how to market spiritual accessibility that centers autistic dignity and full participation instead.

4 min read

Religious Marketing and Autism: Spiritual Community Outreach Strategies

Neurodivergence Writing Team: Oct 9, 2025 4:57:29 PM

The church bulletin announced a new sensory-friendly service with genuine excitement—dimmed lights, reduced music volume, fidget tools available, no...

Niche marketing Autism

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Stock photography reduces autism to puzzle pieces and isolation. Here's why those visual stereotypes harm representation—and what authentic autism imagery should show instead.

3 min read

Autism Representation in Stock Photography: Moving Beyond Stereotypes

Writing Team: Oct 9, 2025 4:52:43 PM

We spent forty minutes scrolling through a major stock photography platform searching for autism-related images. The results followed a depressingly...

Art Autism Creative

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Explore how autistic immigrants navigate consumer choices through cultural adaptation and sensory needs. Discover what brands must understand about this overlooked market segment's unique decision-making patterns.

5 min read

Autistic Immigrant Consumer Behavior: Cultural Navigation and Brand Trust

Neurodivergence Writing Team: Sep 15, 2025 8:00:00 AM

Marketing research has a blind spot.

Autism Neurodivergence

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Discover how aging impacts autistic sensory processing and learn marketing strategies that authentically serve this overlooked demographic with evolving needs.

6 min read

Marketing to Autistic Seniors: Aging and Changing Sensory Needs

Neurodivergence Writing Team: Sep 8, 2025 8:00:00 AM

Temple Grandin, born in 1947, didn't receive her autism diagnosis until age 50. She's now 77, representing a vast population of autistic seniors who...

Autism Sensory Communication Seniors

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Discover how food marketers can authentically engage autistic consumers by understanding sensory processing differences and moving beyond limiting ARFID stereotypes.

6 min read

Food Marketing to Autistic Palates: Beyond ARFID Assumptions

Neurodivergence Writing Team: Sep 8, 2025 8:00:00 AM

Walk into any marketing meeting about autism and food, and someone will inevitably mention "safe foods"—usually crackers, plain pasta, or chicken...

Niche marketing Autism Food marketing

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1 in 36 consumers experience texture differently due to autism. The fashion industry ignores this $87 billion market by focusing only on visual appeal. Here's how tactile-first design changes everything.

5 min read

Fashion Industry and Autism: Texture, Tags, and Tactile Marketing

Neurodivergence Writing Team: Sep 1, 2025 8:00:00 AM

The fashion industry sells with images. But for millions of autistic consumers, touch determines everything.

Marketing Autism

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The autistic travel market represents $13 billion in spending power, but the industry still focuses on basic sensory accommodations. Here's what autistic travelers actually need and want.

4 min read

Autistic Travel Consumer Behavior: Beyond Sensory-Friendly Accommodations

Neurodivergence Writing Team: Sep 1, 2025 8:00:00 AM

The travel industry thinks it understands autistic consumers. Quiet rooms. Soft lighting. Noise-canceling headphones.

Autism Digital marketing

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Explore why AI chatbots struggle with autistic communication patterns and discover how businesses can design more inclusive conversational AI that serves neurodivergent users effectively.

4 min read

AI Chatbots vs. Autistic Communication: Why Current Models Fail

Neurodivergence Writing Team: Aug 25, 2025 8:00:00 AM

Artificial intelligence chatbots have become the front line of customer service for millions of businesses worldwide. Yet these systems consistently...

Autism Chatbot

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Discover how proprioception—the often-ignored sixth sense—shapes customer behavior. Learn practical strategies for designing marketing experiences that honor different body awareness styles and unlock underserved market segments.

4 min read

Proprioceptive Marketing: Brands That Understand Body Awareness Differences

Neurodivergence Writing Team: Aug 18, 2025 8:00:00 AM

We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...

Autism Sensory

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Explore how interoception—awareness of internal body signals—shapes autistic shopping behavior. Discover practical strategies for creating retail experiences that support different styles of internal awareness and decision-making.

4 min read

Interoception and Consumer Decisions: How Internal Body Signals Affect Autistic Shopping

Neurodivergence Writing Team: Aug 18, 2025 8:00:00 AM

Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...

Autism Neurodivergence Research Retail

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Uncover how diagnostic bias has created invisible ADHD female consumers. Learn why traditional market research misses women with ADHD and how to reach this underserved demographic.

4 min read

The ADHD Female Consumer: Addressing Diagnostic Bias in Market Research

Neurodivergence Writing Team: Aug 11, 2025 8:00:00 AM

She's been called "scatter-brained," "too sensitive," and "just anxious." She impulse-buys organizational systems that never work, cycles through...

Autism Research ADHD

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Discover how neurodivergent creators are reshaping the digital economy. Learn about the unique needs of ND entrepreneurs and the tools driving their success in content creation.

3 min read

The Neurodivergent Creator Economy

Neurodivergence Writing Team: Aug 11, 2025 8:00:00 AM

Neurodivergent creators are quietly revolutionizing the digital economy, turning their unique perspectives into thriving businesses while working...

Autism Neurodivergence

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Explore the unique consumer patterns of neurodivergent families. Learn how ND parents navigate product choices while raising ND children, and what marketers need to understand about this growing demographic.

4 min read

Neurodivergent Parent Marketing: Advertising to ND Adults Raising ND Children

Writing Team: Aug 5, 2025 12:13:52 PM

The traditional parenting playbook doesn't work when your family's brains are wired differently. Neurodivergent parents raising neurodivergent...

Autism Communication

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Discover how autistic pattern recognition abilities can transform product design and development.

5 min read

Pattern Recognition as a Marketing Tool

Neurodivergence Writing Team: Jun 3, 2025 10:50:35 AM

While marketing often focuses on what autistic consumers need accommodated, we rarely ask what they offer. This oversight costs us profound insights....

Autism Product marketing

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4 min read

Predictability Matters More Than Novelty to Many Autistic Consumers

Neurodivergence Writing Team: Jun 3, 2025 10:44:34 AM

Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...

Autism Neurodivergence Product marketing

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Discover communication strategies, rollout approaches, and design principles that honor neurodivergent needs while driving adoption.

4 min read

Addressing Change Aversion in Product Updates: Marketing New Features to Autistic Users

Neurodivergence Writing Team: May 26, 2025 2:38:27 PM

Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...

Autism Product marketing SaaS marketing

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Discover how the happiness-desire dichotomy transforms when marketing to neurodivergent consumers.

3 min read

What Are Marketers Really Selling to Neurodivergent Audiences?

Neurodivergence Writing Team: May 19, 2025 4:42:41 PM

The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...

Marketing Autism Neurodivergence

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