5 min read
Ethical Research Practices for Marketing Insights
As more companies aim to understand and cater to neurodivergent consumers, ethical data collection practices are essential. Neurodivergent...
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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5 min read
As more companies aim to understand and cater to neurodivergent consumers, ethical data collection practices are essential. Neurodivergent...
3 min read
The intersection of neurodiversity and brand design represents one of the most overlooked opportunities in modern marketing. While many brands focus...
3 min read
Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...
5 min read
Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...
4 min read
With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....
5 min read
In today’s socially conscious world, many brands recognize the importance of inclusive representation in their messaging and campaigns. However, when...
5 min read
Product packaging is more than just a protective layer—it’s an essential component of the customer experience. For autistic and sensory-sensitive...
5 min read
As awareness and understanding of neurodiversity grow, businesses are rethinking their customer support strategies to better serve neurodivergent...
5 min read
Digital accessibility has become a key consideration for brands aiming to reach and engage diverse audiences. For neurodivergent individuals—people...
3 min read
Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...
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Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...
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For autistic individuals, special interests—also known as intense passions or deep focuses on specific topics—are a common and celebrated part of...
4 min read
In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...
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Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...
4 min read
Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...
4 min read
In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...
3 min read
Understanding and effectively communicating with all segments of the population is crucial for marketers. One area that has often been overlooked but...
7 min read
Autistic kiddos benefit from a variety of different products. Here's a list of the most common categories with some details on why they're faves with...
3 min read
Innovation drives success. Companies are constantly pushing to develop products that meet the diverse needs of consumers. However, a critical...
3 min read
As awareness of autism spectrum disorder (ASD) has increased in recent years, so too has the market for products and services aimed at parents of...