5 min read
Neurodivergence Writing Team: Nov 11, 2024 8:30:00 AM
The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their carefully planned focus group fell apart. Their participant, a brilliant software engineer with autism,...
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5 min read
Neurodivergence Writing Team: Nov 11, 2024 8:30:00 AM
As more companies aim to understand and cater to neurodivergent consumers, ethical data collection practices are essential. Neurodivergent...
3 min read
Neurodivergence Writing Team: Nov 5, 2024 2:18:31 PM
The intersection of neurodiversity and brand design represents one of the most overlooked opportunities in modern marketing. While many brands focus...
3 min read
Neurodivergence Writing Team: Nov 5, 2024 2:12:55 PM
Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...
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Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM
As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...
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Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM
Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...
4 min read
Neurodivergence Writing Team: Oct 29, 2024 6:56:39 PM
With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....
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Neurodivergence Writing Team: Oct 29, 2024 6:44:06 PM
In today’s socially conscious world, many brands recognize the importance of inclusive representation in their messaging and campaigns. However, when...
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Neurodivergence Writing Team: Oct 28, 2024 8:00:00 AM
For many autistic individuals, special interests—a deep, focused fascination with specific topics—play an important role in their lives. These...
5 min read
Neurodivergence Writing Team: Oct 28, 2024 8:00:00 AM
Product packaging is more than just a protective layer—it’s an essential component of the customer experience. For autistic and sensory-sensitive...
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Neurodivergence Writing Team: Oct 25, 2024 6:44:50 PM
As awareness and understanding of neurodiversity grow, businesses are rethinking their customer support strategies to better serve neurodivergent...
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Neurodivergence Writing Team: Oct 25, 2024 6:41:05 PM
Digital accessibility has become a key consideration for brands aiming to reach and engage diverse audiences. For neurodivergent individuals—people...
3 min read
Neurodivergence Writing Team: Oct 21, 2024 9:35:56 PM
Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...
4 min read
Neurodivergence Writing Team: Oct 21, 2024 9:29:01 PM
Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...
3 min read
Neurodivergence Writing Team: Oct 21, 2024 9:25:10 PM
For autistic individuals, special interests—also known as intense passions or deep focuses on specific topics—are a common and celebrated part of...
6 min read
Neurodivergence Writing Team: Oct 21, 2024 7:45:00 AM
Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...
4 min read
Neurodivergence Writing Team: Oct 21, 2024 6:30:00 AM
Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...
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Neurodivergence Writing Team: Oct 14, 2024 3:56:20 PM
In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...
3 min read
Neurodivergence Writing Team: Oct 14, 2024 3:46:34 PM
Understanding and effectively communicating with all segments of the population is crucial for marketers. One area that has often been overlooked but...
7 min read
Neurodivergence Writing Team: Sep 18, 2024 1:08:37 PM
Autistic kiddos benefit from a variety of different products. Here's a list of the most common categories with some details on why they're faves with...
