5 min read
Fashion Industry and Autism: Texture, Tags, and Tactile Marketing
The fashion industry sells with images. But for millions of autistic consumers, touch determines everything.
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5 min read
The fashion industry sells with images. But for millions of autistic consumers, touch determines everything.
READ NOW
4 min read
The travel industry thinks it understands autistic consumers. Quiet rooms. Soft lighting. Noise-canceling headphones.
4 min read
Artificial intelligence chatbots have become the front line of customer service for millions of businesses worldwide. Yet these systems consistently...
3 min read
Voice search technology has revolutionized how people interact with digital devices, but current optimization strategies often overlook the unique...
4 min read
We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...
4 min read
Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...
4 min read
She's been called "scatter-brained," "too sensitive," and "just anxious." She impulse-buys organizational systems that never work, cycles through...
3 min read
Neurodivergent creators are quietly revolutionizing the digital economy, turning their unique perspectives into thriving businesses while working...
3 min read
The traditional career ladder doesn't accommodate brains that work differently. Neurodivergent professionals face unique workplace challenges—from...
2 min read
The 45-year-old executive finally understands why meetings feel impossible. The 30-year-old parent recognizes their child's ADHD symptoms in...
5 min read
Rejection Sensitive Dysphoria (RSD) is an intense emotional response to perceived criticism, rejection, or failure that affects up to 99% of...
3 min read
Infodumping gets a bad rap. This neurodivergent communication style—sharing extensive, detailed information about topics of interest—is often...
4 min read
By 3 PM on a Tuesday, Sarah has already performed neurotypical behavior for six hours straight. She's modulated her voice tone, suppressed her stims,...
6 min read
The same neurochemical mechanism that makes ADHD brains struggle with boring tasks creates something marketers dream about but rarely achieve:...
3 min read
Someone scrolls past 47 ads in 30 seconds, dismissing each with lightning speed. Then a single headline stops them cold. Three hours later, they've...
5 min read
While marketing often focuses on what autistic consumers need accommodated, we rarely ask what they offer. This oversight costs us profound insights....
4 min read
Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...
4 min read
Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...
3 min read
Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...
3 min read
The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...