MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Marketing

Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....

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Discover why cognitive diversity drives creative excellence and how it reshapes problem-solving in modern marketing strategy.

3 min read

The Power of Neurodiversity in Creative Problem-Solving for Marketing

Marketing has long celebrated creativity as its driving force, yet our understanding of creative intelligence remains surprisingly narrow....

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Learn effective strategies for marketing autism treatment programs with empathy and care.

3 min read

Autism Treatment Marketing: Connecting with Families

Marketing an autism treatment facility requires more than promotional tactics—it demands empathy, understanding of the challenges faced by families,...

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The double empathy problem reminds us that effective marketing is a two-way street. Learn more here.

3 min read

The Double Empathy Problem and Why It Matters in Marketing

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....

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Learn why neurodiversity is your next competitive advantage.

3 min read

Building Neurodivergent-Friendly Marketing Teams

Innovative solutions often come from diverse perspectives and unique ways of thinking. While many organizations focus on traditional diversity...

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Marketing to autism parents requires a careful balance of sensitivity, authenticity, and evidence-based claims.

4 min read

Avoiding Dangerous Tropes

Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...

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The transformation of market research tools for neurodivergent representation reflects a broader shift in how we understand and value diverse perspectives.

5 min read

Marketing Research Tools for Neurodivergent Representation

The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...

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The key to creating effective advertising that resonates with and about the autism community lies in authentic storytelling.

3 min read

Creating Authentic Stories

Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...

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Inclusive social media marketing is about more than just reaching a broader audience—it’s about creating a space

5 min read

Inclusive Social Media Marketing

As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...

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By tailoring email marketing to meet the needs of neurodivergent audiences, brands can create a more inclusive and effective communication strategy.

5 min read

Tailoring Email Marketing for Neurodivergent Audiences

Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...

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Brands that champion neurodiversity-affirming representation build deeper, more genuine connections with their audiences.

4 min read

Neurodiversity-Affirming Representation in Media

With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....

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Integrating special interests into content marketing is an effective and respectful way to engage autistic audiences.

5 min read

Special Interests in Content Marketing

For many autistic individuals, special interests—a deep, focused fascination with specific topics—play an important role in their lives. These...

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Traditional approaches to social media marketing may not resonate with the communication preferences of neurodiverse individuals.

3 min read

Social Media Marketing and Autistic Communication Styles

Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...

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By rethinking multisensory marketing strategies to focus on inclusivity, customization, and comfort, brands can create more accessible and enjoyable experiences for neurodiverse audiences.

4 min read

Rethinking Multisensory Marketing

Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...

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Creating marketing messages that resonate with both literal interpreters and broader audiences requires thoughtful consideration and precise language use.

6 min read

Literal Language Interpretation on Marketing Messages

Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...

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The unique cognitive profile associated with autism offers a wealth of strengths that can significantly benefit the marketing industry.

4 min read

The Autism Advantage: Leveraging Neurodivergent Strengths in Marketing

Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...

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Marketing to neurodivergent consumers presents both opportunities and ethical challenges.

4 min read

Ethical Considerations in Marketing to Neurodivergent Consumers

In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...

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The double empathy problem presents both challenges and opportunities for marketers.

3 min read

The Double Empathy Problem in Marketing Communication

Understanding and effectively communicating with all segments of the population is crucial for marketers. One area that has often been overlooked but...

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Discover dangerous, unproven autism treatments marketed to parents and learn how to stay safe.

3 min read

Dangerous Things Marketed to Autism Parents

As awareness of autism spectrum disorder (ASD) has increased in recent years, so too has the market for products and services aimed at parents of...

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Embracing neurodiversity in marketing is not just about inclusion—it's about leveraging the full spectrum of human talent to drive innovation and success.

3 min read

Autism Marketing Jobs: Harnessing Unique Talents in the Marketing World

The marketing industry, with its diverse range of roles and responsibilities, offers numerous opportunities for autistic individuals to showcase...

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