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Innovation Labs for Autism-Specific Product Development
Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....
Read articles on appealing to, and employing, neurodivergent individuals and their communities
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3 min read
Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....
3 min read
Marketing has long celebrated creativity as its driving force, yet our understanding of creative intelligence remains surprisingly narrow....
3 min read
Marketing an autism treatment facility requires more than promotional tactics—it demands empathy, understanding of the challenges faced by families,...
3 min read
In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....
3 min read
Innovative solutions often come from diverse perspectives and unique ways of thinking. While many organizations focus on traditional diversity...
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Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...
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The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...
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Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...
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As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...
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Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...
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With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....
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For many autistic individuals, special interests—a deep, focused fascination with specific topics—play an important role in their lives. These...
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Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...
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Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...
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Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...
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Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...
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In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...
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Understanding and effectively communicating with all segments of the population is crucial for marketers. One area that has often been overlooked but...
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As awareness of autism spectrum disorder (ASD) has increased in recent years, so too has the market for products and services aimed at parents of...
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The marketing industry, with its diverse range of roles and responsibilities, offers numerous opportunities for autistic individuals to showcase...