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3 min read
Neurodivergence Writing Team: Jul 14, 2025 8:00:00 AM
Infodumping gets a bad rap. This neurodivergent communication style—sharing extensive, detailed information about topics of interest—is often dismissed as socially inappropriate or overwhelming. But smart brands are discovering that infodumping...
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4 min read
Neurodivergence Writing Team: Jul 11, 2025 10:42:22 AM
By 3 PM on a Tuesday, Sarah has already performed neurotypical behavior for six hours straight. She's modulated her voice tone, suppressed her stims,...
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5 min read
Writing Team: Jul 11, 2025 10:37:58 AM
You're standing in Target, overwhelmed by the fluorescent lights and competing sensory inputs, desperately seeking the familiar comfort of your usual...
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3 min read
Writing Team: Jul 7, 2025 8:00:00 AM
What if the most distinctive voices in comedy aren't who you think they are? While we chase viral moments and trending formats, we're missing...
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6 min read
Neurodivergence Writing Team: Jun 30, 2025 10:41:39 AM
The same neurochemical mechanism that makes ADHD brains struggle with boring tasks creates something marketers dream about but rarely achieve:...
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5 min read
Writing Team: Jun 30, 2025 10:36:35 AM
The brain of someone with ADHD operates like a high-performance engine running on premium fuel—dopamine—but with an inefficient fuel delivery system....
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4 min read
Writing Team: Jun 17, 2025 1:04:44 PM
Someone spends twenty minutes carefully selecting products, adding items worth $300 to their cart. Then they close the browser without buying...
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3 min read
Neurodivergence Writing Team: Jun 17, 2025 1:00:17 PM
Someone scrolls past 47 ads in 30 seconds, dismissing each with lightning speed. Then a single headline stops them cold. Three hours later, they've...
5 min read
Neurodivergence Writing Team: Jun 3, 2025 10:50:35 AM
While marketing often focuses on what autistic consumers need accommodated, we rarely ask what they offer. This oversight costs us profound insights....
4 min read
Neurodivergence Writing Team: Jun 3, 2025 10:44:34 AM
Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...
4 min read
Writing Team: May 26, 2025 2:43:51 PM
Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...
4 min read
Neurodivergence Writing Team: May 26, 2025 2:38:27 PM
Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...
3 min read
Neurodivergence Writing Team: May 19, 2025 4:46:07 PM
Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...
3 min read
Neurodivergence Writing Team: May 19, 2025 4:42:41 PM
The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...
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9 min read
Neurodivergence Writing Team: May 8, 2025 4:13:43 PM
When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...
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8 min read
Neurodivergence Writing Team: May 8, 2025 4:06:06 PM
The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...
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8 min read
Neurodivergence Writing Team: May 8, 2025 3:58:47 PM
For most people, finding a coffee shop or restaurant is as simple as opening a maps app and selecting the nearest option. But for individuals on the...
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4 min read
Neurodivergence Writing Team: Apr 10, 2025 12:18:51 PM
We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...
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4 min read
Neurodivergence Writing Team: Apr 10, 2025 12:13:37 PM
We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...
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4 min read
Neurodivergence Writing Team: Mar 31, 2025 3:21:36 PM
We inhabit a marketing landscape where video dominates. Yet within this visual cacophony lies a profound opportunity: creating content that resonates...