MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Improving customer support for neurodivergent individuals isn’t just about creating inclusive experiences - learn more here.

5 min read

Customer Support: Improving Communication and Service Accessibility

As awareness and understanding of neurodiversity grow, businesses are rethinking their customer support strategies to better serve neurodivergent individuals. Neurodivergent customers—including those with autism, ADHD, dyslexia, and other cognitive...

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Product Packaging for Autistic and Sensory-Sensitive Consumers

5 min read

Digital Accessibility in Marketing

Digital accessibility has become a key consideration for brands aiming to reach and engage diverse audiences. For neurodivergent individuals—people...

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Traditional approaches to social media marketing may not resonate with the communication preferences of neurodiverse individuals.

3 min read

Social Media Marketing and Autistic Communication Styles

Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...

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By rethinking multisensory marketing strategies to focus on inclusivity, customization, and comfort, brands can create more accessible and enjoyable experiences for neurodiverse audiences.

4 min read

Rethinking Multisensory Marketing

Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...

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Special interests play a pivotal role in the lives of autistic individuals, offering brands an opportunity to develop targeted, meaningful marketing.

3 min read

The Role of Special Interests in Targeted Marketing for Autistic Consumers

For autistic individuals, special interests—also known as intense passions or deep focuses on specific topics—are a common and celebrated part of...

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Neurodiversity-affirming branding goes beyond token gestures and shallow representation.

4 min read

Neurodiversity-Affirming Branding

In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...

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Creating marketing messages that resonate with both literal interpreters and broader audiences requires thoughtful consideration and precise language use.

6 min read

Literal Language Interpretation on Marketing Messages

Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...

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The unique cognitive profile associated with autism offers a wealth of strengths that can significantly benefit the marketing industry.

4 min read

The Autism Advantage: Leveraging Neurodivergent Strengths in Marketing

Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...

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Marketing to neurodivergent consumers presents both opportunities and ethical challenges.

4 min read

Ethical Considerations in Marketing to Neurodivergent Consumers

In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...

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The double empathy problem presents both challenges and opportunities for marketers.

3 min read

The Double Empathy Problem in Marketing Communication

Understanding and effectively communicating with all segments of the population is crucial for marketers. One area that has often been overlooked but...

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Learn why including neurodivergent voices in product development leads to more inclusive innovation.

7 min read

ASD Kids' Favorite Products

Autistic kiddos benefit from a variety of different products. Here's a list of the most common categories with some details on why they're faves with...

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Learn why including neurodivergent voices in product development leads to more inclusive innovation.

3 min read

Neurodivergence in Product Development

Innovation drives success. Companies are constantly pushing to develop products that meet the diverse needs of consumers. However, a critical...

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Discover dangerous, unproven autism treatments marketed to parents and learn how to stay safe.

3 min read

Dangerous Things Marketed to Autism Parents

As awareness of autism spectrum disorder (ASD) has increased in recent years, so too has the market for products and services aimed at parents of...

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The autism device market is experiencing robust growth, driven by technological innovations and increasing awareness of ASD.

3 min read

Autism Device Market Size

The autism device market has experienced significant growth in recent years, driven by increasing autism diagnosis rates, growing awareness, and...

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The autism services market, particularly within the realm of behavioral health services, is poised for continued growth as awareness, diagnoses, and treatment options expand.

3 min read

Autism Services Market: Behavioral Health Services

The autism services market, particularly focused on behavioral health services, is rapidly expanding as awareness and diagnosis rates increase...

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Embracing neurodiversity in marketing is not just about inclusion—it's about leveraging the full spectrum of human talent to drive innovation and success.

3 min read

Autism Marketing Jobs: Harnessing Unique Talents in the Marketing World

The marketing industry, with its diverse range of roles and responsibilities, offers numerous opportunities for autistic individuals to showcase...

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With more adults being diagnosed or continuing to live with autism, the market for adult-specific products and services, such as independent living tools, vocational training, mental health support, and specialized healthcare, is expanding.

2 min read

Autism Adult Market: Size and Opportunities for Innovation

The adult autism market is an increasingly significant area within the broader autism spectrum disorder (ASD) treatment and services landscape. As...

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 By focusing on trusted, autism-friendly products and services, affiliates can build lasting relationships with their audience

4 min read

Affiliate Marketing in Autism

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales through...

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The ASD therapeutics market is evolving with promising developments in research and treatment options.

1 min read

Autism Spectrum Disorder (ASD) Therapeutics Market

The Autism Spectrum Disorder (ASD) therapeutics market is rapidly growing due to increased awareness, advancements in medical research, and the...

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These apps exemplify the potential for technology to empower neurodivergent users.

6 min read

Apps for Adults with Autism Spectrum Disorders

Technology has significantly impacted the lives of neurodivergent individuals, providing tools that enhance communication, organization, and daily...

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