MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Special interests play a pivotal role in the lives of autistic individuals, offering brands an opportunity to develop targeted, meaningful marketing.

3 min read

The Role of Special Interests in Targeted Marketing for Autistic Consumers

For autistic individuals, special interests—also known as intense passions or deep focuses on specific topics—are a common and celebrated part of neurodiversity. These interests can be deeply personal, providing not only a source of joy and learning...

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Neurodiversity-affirming branding goes beyond token gestures and shallow representation.

4 min read

Neurodiversity-Affirming Branding

In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...

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Creating marketing messages that resonate with both literal interpreters and broader audiences requires thoughtful consideration and precise language use.

6 min read

Literal Language Interpretation on Marketing Messages

Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...

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The unique cognitive profile associated with autism offers a wealth of strengths that can significantly benefit the marketing industry.

4 min read

The Autism Advantage: Leveraging Neurodivergent Strengths in Marketing

Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...

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Marketing to neurodivergent consumers presents both opportunities and ethical challenges.

4 min read

Ethical Considerations in Marketing to Neurodivergent Consumers

In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...

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The double empathy problem presents both challenges and opportunities for marketers.

3 min read

The Double Empathy Problem in Marketing Communication

Understanding and effectively communicating with all segments of the population is crucial for marketers. One area that has often been overlooked but...

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Learn why including neurodivergent voices in product development leads to more inclusive innovation.

7 min read

ASD Kids' Favorite Products

Autistic kiddos benefit from a variety of different products. Here's a list of the most common categories with some details on why they're faves with...

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Learn why including neurodivergent voices in product development leads to more inclusive innovation.

3 min read

Neurodivergence in Product Development

Innovation drives success. Companies are constantly pushing to develop products that meet the diverse needs of consumers. However, a critical...

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Discover dangerous, unproven autism treatments marketed to parents and learn how to stay safe.

3 min read

Dangerous Things Marketed to Autism Parents

As awareness of autism spectrum disorder (ASD) has increased in recent years, so too has the market for products and services aimed at parents of...

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The autism device market is experiencing robust growth, driven by technological innovations and increasing awareness of ASD.

3 min read

Autism Device Market Size

The autism device market has experienced significant growth in recent years, driven by increasing autism diagnosis rates, growing awareness, and...

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The autism services market, particularly within the realm of behavioral health services, is poised for continued growth as awareness, diagnoses, and treatment options expand.

3 min read

Autism Services Market: Behavioral Health Services

The autism services market, particularly focused on behavioral health services, is rapidly expanding as awareness and diagnosis rates increase...

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Embracing neurodiversity in marketing is not just about inclusion—it's about leveraging the full spectrum of human talent to drive innovation and success.

3 min read

Autism Marketing Jobs: Harnessing Unique Talents in the Marketing World

The marketing industry, with its diverse range of roles and responsibilities, offers numerous opportunities for autistic individuals to showcase...

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With more adults being diagnosed or continuing to live with autism, the market for adult-specific products and services, such as independent living tools, vocational training, mental health support, and specialized healthcare, is expanding.

2 min read

Autism Adult Market: Size and Opportunities for Innovation

The adult autism market is an increasingly significant area within the broader autism spectrum disorder (ASD) treatment and services landscape. As...

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 By focusing on trusted, autism-friendly products and services, affiliates can build lasting relationships with their audience

4 min read

Affiliate Marketing in Autism

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales through...

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The ASD therapeutics market is evolving with promising developments in research and treatment options.

1 min read

Autism Spectrum Disorder (ASD) Therapeutics Market

The Autism Spectrum Disorder (ASD) therapeutics market is rapidly growing due to increased awareness, advancements in medical research, and the...

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These apps exemplify the potential for technology to empower neurodivergent users.

6 min read

Apps for Adults with Autism Spectrum Disorders

Technology has significantly impacted the lives of neurodivergent individuals, providing tools that enhance communication, organization, and daily...

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By incorporating a hacking approach to agency, we can move beyond simplistic and human-centered notions of agency, creating technologies that truly empower neurodivergent individuals

3 min read

Hacking Agency: Apps, Autism, and Neurodiversity

The relationship between technology and agency is complex and multifaceted. This article explores this relationship by examining autism apps...

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The challenges posed by ableist structures and societal norms can undoubtedly pose barriers - learn how to overcome them!

4 min read

Neurodiversity as a Competitive Advantage in the Workplace

Imagine commuting to work. What should be an uneventful journey is interrupted by a series of jolting potholes, then a long, winding detour....

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Creating accessible marketing programs that cater to neurodiverse audiences can enhance brand reach and engagement.

2 min read

Embracing Neurodiversity in Marketing

Neurodiversity is a term that encompasses various neurological conditions such as Autism, Asperger's, ADHD, Dyslexia, Dyspraxia, and Tourette's. It...

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Effective communication tips for marketers to engage autistic audiences with clarity and precision.

1 min read

Communicate in a Way That Autistic People Can Understand

Effective communication is crucial in marketing and advertising, especially when addressing diverse audiences. For autistic individuals,...

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