MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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By incorporating a hacking approach to agency, we can move beyond simplistic and human-centered notions of agency, creating technologies that truly empower neurodivergent individuals

3 min read

Hacking Agency: Apps, Autism, and Neurodiversity

The relationship between technology and agency is complex and multifaceted. This article explores this relationship by examining autism apps developed by Samsung and Toca Boca, highlighting how these apps distribute agency through a network of human...

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The challenges posed by ableist structures and societal norms can undoubtedly pose barriers - learn how to overcome them!

4 min read

Neurodiversity as a Competitive Advantage in the Workplace

Imagine commuting to work. What should be an uneventful journey is interrupted by a series of jolting potholes, then a long, winding detour....

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Creating accessible marketing programs that cater to neurodiverse audiences can enhance brand reach and engagement.

2 min read

Embracing Neurodiversity in Marketing

Neurodiversity is a term that encompasses various neurological conditions such as Autism, Asperger's, ADHD, Dyslexia, Dyspraxia, and Tourette's. It...

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Effective communication tips for marketers to engage autistic audiences with clarity and precision.

1 min read

Communicate in a Way That Autistic People Can Understand

Effective communication is crucial in marketing and advertising, especially when addressing diverse audiences. For autistic individuals,...

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Discover strategies for autism-friendly branding to connect with the ASD community and build inclusive brands.

3 min read

Branding and Autism: Shaping Brands that Appeal to the ASD Community

In today's diverse and inclusive marketplace, brands are increasingly recognizing the importance of connecting with the autism spectrum disorder...

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Discover how autistic individuals can enhance product marketing with unique insights and focused perspectives.

2 min read

The Untapped Potential of Autistic Individuals in Product Marketing

Companies are constantly seeking new ways to reach diverse consumer groups. One often overlooked demographic is the autism community, which processes...

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Explore sensory marketing: engage all 5 senses to boost brand appeal, create memorable experiences, and drive sales.

3 min read

Sensory Marketing: Engaging All Five Senses to Boost Brand Appeal

Businesses are constantly seeking innovative ways to capture consumer attention and create lasting brand impressions. Enter sensory marketing, a...

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Explore autism representation in fiction: impact on perceptions, need for diversity, and future directions.

2 min read

Fictional Media Representations on Autism

In recent years, the portrayal of autism in fictional media has gained significant attention from researchers, advocates, and the autism community. A...

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Legoland certifies US parks as autism-friendly, adding sensory guides and staff training for inclusivity.

2 min read

Legoland's Autism-Friendly Initiative

Legoland builds up autism-friendly options by certifying its U.S. parks

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Explore how autistic individuals navigate shopping challenges and strategies for a comfortable experience.

2 min read

How Autistic People Shop: Challenges and Strategies

Shopping can be a complex and overwhelming experience for many autistic individuals. From sensory overload to social interactions, the challenges are...

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Companies embrace sensory-friendly offerings, enhancing accessibility for diverse consumer needs.

1 min read

Sensory-Friendly Business Initiatives

Companies are prioritizing accessibility with sensory-friendly offerings From retailers to travel companies, brands are imagining a more equitable...

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Discover fresh strategies for neurodiversity-inclusive marketing. Reach and engage all audiences effectively.

2 min read

Autistic and Sensory Friendly Approaches to Marketing

While much has been said about inclusive marketing for various demographics, the unique needs and perspectives of neurodivergent individuals present...

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Learn strategies for inclusive content marketing that engages neurodivergent audiences effectively.

2 min read

Content Marketing for Neurodivergent Audiences

Neurodivergence, a non-medical term encompassing conditions such as autism spectrum disorder (ASD), attention deficit/hyperactivity disorder (ADHD),...

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Neuromarketing study reveals how autism syndrome affects ad perception, with insights for inclusive marketing.

5 min read

Neuromarketing and Advertising Perception in Youth

Note - since the publication of this study (2020), most experts have shed the term "Asbergers" - we are keeping it here to maintain an accurate...

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Experts discuss #AutismOutLoud: revolutionizing autistic representation in media and advertising.

2 min read

Improving Autistic Representation in Media and Advertising

In a groundbreaking panel discussion at the Cannes Lions Festival 2023, industry leaders gathered to explore the critical issue of autistic...

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Discover how to make your digital marketing more inclusive for neurodivergent consumers.

2 min read

Embracing Neurodiversity: A Guide to Inclusive Digital Marketing

As marketers, we're constantly seeking ways to connect with our audience, but are we truly reaching everyone? One group that often gets overlooked is...

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