Air-Oasis-Logo
CASE STUDY

How Air Oasis Turned SEO & Content Into a Growth Engine


 

 

 

Client Overview

An established e-commerce brand specializing in air purification technology, serving customers concerned about mold, allergies, and indoor air quality through direct-to-consumer sales.

The Challenge

When Air Oasis partnered with Winsome Marketing three years ago, the brand already had strong products and loyal customers, but faced critical growth limitations:

Key Pain Points:

  • Under-Leveraged Organic Traffic - Organic search performance lagged far behind competitors who spent heavily on paid advertising
  • Thin Keyword Coverage - Limited visibility around core purchase drivers like mold, allergies, and indoor air quality concerns
  • Underperforming Email Revenue - Email was not being utilized as a significant revenue channel despite customer base

 

  • No AI Search Strategy - Analytics for new AI/generative search surfaces didn't exist, making it impossible to see how people were discovering Air Oasis
  • Paid-Dependent Growth Model - Heavy reliance on paid advertising to drive traffic and sales rather than organic, defensible channels
  • Limited Content Authority - No systematic content strategy to establish thought leadership in the air quality space
The brand needed to build a defensible, organic-first growth engine that could compete with high-end brands without matching their ad spend, while positioning for the future of AI-powered search.

 

Our Strategic Solution

Content-First SEO Strategy

Winsome built a high-velocity content engine producing 8-10 strategic posts per week across mold, air quality, and air purifier topics to capture purchase-intent traffic.

Technical SEO & Keyword Expansion

Winsome expanded the keyword footprint to 17.2K terms while improving average position from page 2 to page 1 and capturing hundreds of SERP features.

Email Transformation & Revenue Optimization

Winsome transformed email into a major revenue driver generating $778K annually through sophisticated automation flows and campaigns aligned with content strategy.

AI Search Future-Proofing

Winsome positioned Air Oasis as an early mover in AI search by instrumenting analytics and optimizing content for ChatGPT, Perplexity, and Google AI Overviews.

 

Key Deliverables

Comprehensive Content Ecosystem & Topic Authority Building

  • 8-10 high-quality blog posts per week across three strategic topic pillars
  • Deep educational content, practical how-to guides, and commercial buying guides
  • Keyword family tracking and optimization for mold, allergies, and air purifier concepts
  • News-angle content capturing trending air quality events and spikes

Technical SEO & SERP Feature Optimization

  • Organic keyword footprint expansion from baseline to 17.2K keywords
  • Average Google search position improvement from 17.1 to 8.7 (page 2 to page 1)
  • Aggressive SERP feature capture including People Also Ask, images, product snippets
  • Internal linking optimization and technical SEO improvements

Email Revenue Engine Development & Optimization

  • Sophisticated email flows for filter replacements and seasonal campaigns
  • Campaign alignment with SEO topics (mold, allergies, air quality alerts) and promotional windows
  • Subject line A/B testing and creative experiments to maintain 45-50% open rates
  • Lifecycle marketing integration with content strategy

AI Search Positioning & Analytics Implementation

  • Early visibility establishment in ChatGPT, Perplexity, Gemini, and Google AI Overviews
  • Analytics instrumentation for AI-driven traffic sources and AI Overview/AI Mode features
  • Content optimization for AI quotability with clean, well-structured site data
  • Support for AI selling assistant experiments pulling from Air Oasis content

 

The Impact

Across three years of partnership, Winsome transformed Air Oasis from solid e-commerce brand to search-dominant, content-driven leader in mold and air quality:

  • Massive Organic Growth & Search Dominance - Grew to 17.2K ranking keywords with 26.5K monthly desktop organic visits, improved average position from 17.1 to 8.7 (page 2 to consistent page 1), and captured hundreds of SERP features in key commercial categories like "best air purifier for mold"
  • 88.5% High-Value Non-Branded Traffic - Nearly 9 out of 10 organic visits now come from non-branded queries like "black mold removal" and "where to put an air purifier," expanding top-of-funnel and dramatically reducing reliance on paid search and brand awareness
  • Email Revenue Doubled to 37% of Total Revenue - Transformed email from secondary channel to powerhouse generating $778K in 2024 alone, with sophisticated flows supporting both acquisition and retention aligned with content strategy
  • 25-30% Year-Over-Year Revenue Growth - Q3 and October 2025 revenue up 25-30% compared to previous year, with November pacing 5-10% ahead, demonstrating sustained growth from organic and owned channels while competitors increased ad spend
air-oasis-case-study-sample
"Winsome didn't just improve our SEO—they built us a complete organic growth engine. We went from competing on ad spend to competing on content authority. The results speak for themselves: we're now ranking alongside billion-dollar brands for our most important keywords, and we're positioned for the future of AI search."