Fempower Health tm@3x
CASE STUDY

Fempower Health

  • Brand Transformation

  • Content Strategy

  • Brand Voice & Messaging

 

 

 

Client Overview

Fempower Health - A women's health platform dedicated to providing research-backed information and resources for women's healthcare needs.

The Challenge

The client approached us with a fragmented women's health resource that lacked cohesive branding and strategic positioning. The platform struggled to establish authority in a crowded healthcare space and failed to effectively communicate with women seeking reliable health information, particularly around underserved conditions like chronic pelvic pain and perimenopause.

Key Pain Points:

  • Inconsistent brand identity and messaging

  • Lack of clear positioning in the women's health market

  • Complex medical information presented in inaccessible formats

  • No unified content strategy across touchpoints

  • Missing connection with target audience of underserved women

 

Our Strategic Solution

Brand Transformation

Lauren Keller, our Head of Content and Brand, spearheaded a complete rebranding initiative, transforming the fragmented resource into "Fempower Health"—a cohesive, empowering destination for women's health information.

Strategic Positioning

We developed messaging that positions Fempower Health as the trusted authority filling critical gaps in women's healthcare, specifically targeting:

  • Underserved medical conditions

  • Women overlooked by traditional healthcare systems

  • Research-backed, accessible health information

Content Strategy & Voice Development

Our team created a comprehensive multi-touchpoint experience featuring:

  • Educational Content Hub - Complex medical information transformed into accessible, actionable insights

  • Weekly Newsletter - Consistent engagement and value delivery

    Podcast Integration - Extended reach and deeper conversations

  • "Fempowered" Brand Voice - Unified, empowering communication across all channels

 

Key Deliverables

Complete Brand Identity System

  • Logo design and brand guidelines
  • Color palette and typography selection
  • Visual identity standards

Strategic Messaging Framework

  • Brand positioning and value proposition
  • Audience-specific messaging
  • Content tone and voice guidelines

Multi-Channel Content Strategy

  • Educational content planning
  • Newsletter development
  • Podcast integration strategy

Brand Implementation

  • Website redesign and optimization
  • Marketing materials and templates
  • Brand guideline documentation
 

The Impact

The rebrand successfully transformed Fempower Health from a fragmented resource into a recognized, trusted authority in women's healthcare. The strategic approach:

  • Enhanced Brand Recognition - Cohesive identity across all touchpoints
  • Improved Accessibility - Complex medical information made digestible and actionable
  • Stronger Audience Connection - Direct communication with underserved women
  • Established Authority - Clear positioning as a research-backed health resource
  • Unified Experience - Seamless multi-channel engagement strategy
Fempower Health Brand Colors 2024
Lauren Keller is a kind mentor, a strategic marketer, a talented writer, and a thoughtful leader. If you want to elevate your content strategy and cultivate a positive team culture, she’ll be the one to do it.One of Lauren’s greatest assets is her collaborative spirit. During our time together, we worked together on numerous creative campaign concepts and their accompanying assets, all on tight deadlines. She was all-in every step of the way, exchanging ideas and feedback, not to mention creating amazing content, all to ensure the team produced the best work possible. Her constructive criticism is on-point and strategic, transforming already good writing into great content. She asks targeted questions to sharpen content strategies. And best of all, she’s fun to work with!
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Shannon O'Shea
Reported Directly to Lauren