Joy Youell

More on Joy's Professional Journey

Joy Youell is a growth strategist, content expert, and serial entrepreneur who has spent nearly two decades transforming how organizations approach authentic communication and strategic growth. As the founder of multiple successful agencies—including Winsome Marketing, Hire a Writer, and Winsome PR—she has worked with over 100 mid-market to enterprise-level clients, including Johnson & Johnson, Indeed, Mazars, and American Express.

Her unique background includes leading a team in Japan to develop an early Large Language Model, positioning her at the forefront of AI's intersection with human-centered business practices. She currently serves as an AI systems and growth consultant for mid-sized to enterprise businesses.

As a sought-after speaker and thought leader, Joy addresses audiences on topics ranging from AI-driven growth strategies to the art of dialogue in an increasingly digital world. Her philosophy centers on three core principles: that professional development should embrace apprenticeship over traditional training, that authentic dialogue will be crucial for retaining humanity in an AI-driven age, and that genuine human connection must be intentionally cultivated.

Joy's approach to business is deeply informed by her personal experiences, particularly as the mother of an autistic son, which has shaped her understanding of the importance of honoring each person's unique perspective. This philosophical grounding, combined with her Master's degree in Philosophical Theology and Pedagogical Studies, informs her commitment to creating environments where authentic communication and empathy can flourish.

Beyond her professional achievements, Joy is an autism and special needs advocate, fitness enthusiast, and avid science fiction reader. She maintains an active presence on social media, consistently reflecting her belief that the most successful businesses prioritize genuine human connection over conventional marketing tactics.