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Ross Henderson

Head of Ops,

Senior Executive Consultant 

 

Ross Henderson leads Winsome's consulting and operations teams, bringing deep expertise in content-led digital strategies that drive growth for B2B businesses and agency partners. With an MS in Marketing from USC and experience spanning his own consultancy Gallus to global brands like Slack and Bloomberg, Ross combines strategic thinking with hands-on execution to deliver winning content strategies.

 

Ross's Core Skill Set

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Marketing

Ross is an experienced fractional CMO and marketing consultant.

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Research

Ross is experienced in research design and data analysis and visualization.

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Account Manager

Ross is a performance-oriented account lead, specifically supporting large and mid-sized accounts.

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Content

Ross is an expert content strategist and content creator

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Search Optimization

Ross is a seasoned search engine/generative engine optimization professional.

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Training and Public Speaking

Ross is a skilled trainer and presenter.

 

Ross's Track Record

 

$1M+ Digital Revenue Growth for Major Accounting Firm

 

300% Digital Growth for Philadelphia CFO Firm

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Ross's Fun Facts

As a preteen I was a nationally competitive ping pong player
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I daydream of opening a fast casual Italian restaurant called Fasta Pasta and building it into the next Chipotle
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I met my wife working as summer camp counsellors and we did 6 years of transatlantic long distance before moving in together

 

Read Ross's Ideas

 

More on Ross's Professional Journey

Ross Henderson's professional journey reflects a strategic evolution from global corporate experience to specialized marketing consultancy leadership. After earning his undergraduate degree from the University of Strathclyde and gaining valuable experience as a National Account Manager at Procter & Gamble in the UK, Ross pursued an MS in Marketing from USC's prestigious Marshall School of Business, where he was recognized with lifetime membership in Beta Gamma Sigma, an honor reserved for top performers at elite business programs.

Following his graduate studies, Ross founded Gallus, his own digital marketing consultancy, where he spent over five years building content-led marketing strategies for a diverse portfolio ranging from early-stage startups to global brands like Slack and Bloomberg. This entrepreneurial experience gave him deep insights into the challenges facing growing businesses and the strategic frameworks needed to drive sustainable growth.

In 2024, Ross transitioned to his current role as Head of Operations at Winsome Marketing, where he leads consulting and operations teams while continuing to serve as a fractional marketing leader for multiple businesses.

Throughout his career, Ross has established himself as a trusted advisor to a variety of businesses, helping them transform their digital presence and achieve measurable growth through sophisticated, data-driven marketing strategies.

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Subscribe to Ross's Newsletter, Brass Tacks

Concise, unvarnished reflections on marketing, growth, and professional development.
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Ross is a relentlessly professional and driven team player, never missing our team’s goal, losing sight of his focus or the company's vision. He is an A player who inspires those around him to do better, work harder and achieve more. He is incredibly resourceful, which is invaluable asset for a start-up. That means, if he doesn't know how to do something, he will figure out how to do it or get it done. The company has benefited greatly from his thirst for knowledge and eagerness to try new things. He has also grown into a true leader and mentor for others on the team.
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Michael Hemati
Senior Product Engineer at Alleviant Medical